Andrada Ioana Stirbu

Head of Operations at Naturida GmbH
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Contact Information
Location
Berlin, Berlin, Germany, DE
Languages
  • Englisch Native or bilingual proficiency
  • Deutsch Native or bilingual proficiency
  • Rumänisch Native or bilingual proficiency
  • Italienisch Limited working proficiency
  • Spanisch Elementary proficiency

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Andrada hat unser Team enorm bereichert. Sie hat sich um den Online Shop, die Marketingkampagnen und die Kundenbetreuung gekümmert und darüber hinaus stets wichtige Impulse zur Optimierung unserer Prozesse gegeben und viele eigene Ideen eingebracht. Ihre konstant hohe Motivation, Selbständigkeit und Auffassungsfähigkeit haben mich immer beeindruckt! Die Zusammenarbeit mit ihr hat großen Spaß gemacht.

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Experience

    • Online and Mail Order Retail
    • 1 - 100 Employee
    • Head of Operations
      • Jun 2023 - Present
    • Germany
    • Renewable Energy Semiconductor Manufacturing
    • 1 - 100 Employee
    • Head of Operations
      • Feb 2023 - Jun 2023

      • Supervising and managing day-to-day operations of the e-commerce business, overseeing tasks such as inventory management, order fulfillment, shipping, and customer service, to ensure smooth and efficient operations • Collaborating cross-functionally with teams such as finance, IT, and customer service to streamline processes, resolve operational challenges, and enhance operational effectiveness • Devising and executing comprehensive marketing campaigns utilizing various digital marketing channels, such as SEO, SEM, social media, email marketing, and content marketing, to drive online traffic, engagement, and sales, resulting in increased revenue and customer acquisition • Developing tailored e-mobility solutions based on customer needs and industry trends, resulting in improved customer satisfaction and retention •Leading the relaunch of the website, including redesigning the user interface, improving the user experience, and enhancing the overall visual appeal, resulting in increased website traffic, longer time on site, and higher conversion rates, leading to improved online sales and brand perception Show less

    • Germany
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Head Of E-Commerce
      • Oct 2018 - Feb 2023

      Responsibilities • managing day-to-day operations including inventory management, shipping and receiving, customer service and vendor relations • managing product lines from market research, competitor reports, pricing and sales strategies, to shooting and advertising • coordinating a team of developers to design and launch a new website • constantly improving user shopping experience and content on the website, based on performance and analysis • planning and implementing editorial content for the shop's newsletter and social media platforms, building brand awareness • ensuring smooth collaboration with cross-functional teams (Zalando, Otto, Faire) Achievements • got promoted from Assistant Online Manager to Head of Ecommerce in less than one year • coordinated the launch of a new ecommerce platform, resulting in an increase in sales of over 80% • improved logistics and supply chain management which increased efficiency while reducing errors • led an efficient e-commerce advertising venture and achieved competitive cost over sales results • built brand awareness through online marketplaces (Faire, Zalando, Otto) Show less

    • Working Student Customer Service Specialist
      • Dec 2017 - Oct 2018

      • Advisory and support services for international premium clients concerning the order process • Answering to customer requests (phone calls and e-mails) • Providing best in class customer service based on a fine understanding of the nature of e-commerce business • Dealing with the Microsoft Dynamics Navision ERP, the ticket tools "Kayako" and "Zendesk" ant the shop system "Magento" • Cross-functional working with the departments Returns, Payments, Customs, Customer Experience and Merchandising as well as contact to Warehouse and Shipping Show less

    • Germany
    • Retail Luxury Goods and Jewelry
    • 1 - 100 Employee
    • E-Commerce Intern
      • Mar 2017 - Oct 2017

      • Executing website updates including site content, product information, blog posts, editorial images, and any ongoing sales • Creative collaboration on all marketing channels via social media, especially Facebook and Instagram • Visual merchandising support • Executing website updates including site content, product information, blog posts, editorial images, and any ongoing sales • Creative collaboration on all marketing channels via social media, especially Facebook and Instagram • Visual merchandising support

    • Italy
    • Retail Luxury Goods and Jewelry
    • 700 & Above Employee
    • Associate Sales Consultant
      • Dec 2014 - Oct 2015
    • United Kingdom
    • Graphic Design
    • 1 - 100 Employee
    • Intern
      • Jul 2013 - Oct 2013

Education

  • Technische Hochschule Ingolstadt
    Bachelor of Arts - BA, International Retail Managament
    2014 - 2019
  • Udayana University
    Semester Abroad, Faculty of Economics and Business
    2016 - 2016
  • Reuchlin Gymnasium Ingolstadt
    High School Diploma
    2010 - 2013
  • Ioan Meșotă National College
    Highschool, English Bilingual
    2006 - 2010

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