Experience

Madame Reset

• Health and Human Services
• 1 - 100 Employee

• Self-discovery guide & personal branding

  • Nov 2022 - Present

  I breathe in abundance and breathe out gratitude. Raising my consciousness, deprogramming my mind, remembering my purpose, and fully trusting my light, have been part of my journey so far. This is how I can help you come back to your own wisdom and share your light with others. - RESET AND SELF-DISCOVERY GUIDE - MANIFESTATION GUIDE - DIGITAL PERSONAL BRANDING I have many gifts to share with the world and here are a few tools in my magic box. When you work with me, I… Show more I breathe in abundance and breathe out gratitude. Raising my consciousness, deprogramming my mind, remembering my purpose, and fully trusting my light, have been part of my journey so far. This is how I can help you come back to your own wisdom and share your light with others. - RESET AND SELF-DISCOVERY GUIDE - MANIFESTATION GUIDE - DIGITAL PERSONAL BRANDING I have many gifts to share with the world and here are a few tools in my magic box. When you work with me, I intuitively use one or more tools to aid both of us in our journey together. https://madame-reset.carrd.co/

• RESET community and retreat founder

  • Aug 2022 - Present

  In September 2023, everything will change for you. You’ll finally feel free, connected to yourself, to nature, to other people and more importantly- to your purpose. You remember that you have an important mission in this life and NOW you’ll also have the confidence to put it into practice. Reset is for those who want to completely escape the rat-race but lack a clear system and a safe space for self-discovery. https://reset-retreat.carrd.co/



humanplus

• Portugal
• Think Tanks
• 1 - 100 Employee

• Community co-founder

  • Jul 2022 - Dec 2022

  You're not crazy – you just haven't found your Tribe... yet! :) https://tribesmembership.carrd.co/ We are a global community of awake creators bridging the gap between spirituality and business. Driven by a shared vision of a brighter, more joyful future for humanity and our planet, humanplus is your home if you want to embody your full potential and raise the planetary frequency with your impact.



i5growth - international growth

• United States
• Venture Capital and Private Equity Principals
• 1 - 100 Employee

• Director of Venture Development

  • Sep 2021 - Jul 2022

  Vienna, Austria - Leading the growth team - Supporting startups in their traction, transition and growth process - Driving international growth of high potential European tech companies and particularly supporting with US market entry. 🚀 - Lead, develop and implement growth strategies for all portfolio companies, ensuring consistent storytelling across digital channels in line with the brand values - Creating and managing multiple user acquisition experiments & channels, always working… Show more - Leading the growth team - Supporting startups in their traction, transition and growth process - Driving international growth of high potential European tech companies and particularly supporting with US market entry. 🚀 - Lead, develop and implement growth strategies for all portfolio companies, ensuring consistent storytelling across digital channels in line with the brand values - Creating and managing multiple user acquisition experiments & channels, always working hypothesis-driven and with a strong focus on data - Analyzing digital marketing data across all the communication channels, developing channel best practices and guidelines for streamlining of the acquisition and conversion funnels - Designing Go-To-Market digital strategies and translate them into an effective, holistic digital marketing strategy including social media (Facebook, LinkedIn) Show less



Holistic Traction

• Advertising Services

• Founder and Consultant

  • Sep 2019 - Jul 2022

  Vienna I created Holistic Traction with the purpose of helping founders of early-stage companies & ideas find traction and build a solid growth foundation for their services or products. The holistic approach I apply, considers your whole funnel as one interconnected entity. https://holistic-traction.com/



Moving Freedom

• Wellness and Fitness Services

• Founder and Yoga Teacher

  • Sep 2019 - Jul 2022

  Vienna The more I practiced yoga, danced my emotions and pondered over the teachings of Lao Tzu, the more I yearned for a connection between the three (yoga, dance, Tao). The blend of Eastern spirituality with conscious movement and exploration of joy is a culmination of the humble wisdom I acquired throughout my 30 years of life. It is a workshop, in which these three activities are carefully blended and choreographed to achieve a sense of peaceful… Show more The more I practiced yoga, danced my emotions and pondered over the teachings of Lao Tzu, the more I yearned for a connection between the three (yoga, dance, Tao). The blend of Eastern spirituality with conscious movement and exploration of joy is a culmination of the humble wisdom I acquired throughout my 30 years of life. It is a workshop, in which these three activities are carefully blended and choreographed to achieve a sense of peaceful fulfillment. https://medium.com/@andra_39397/moving-freedom-dance-yoga-tao-16d4d6f1a4b9 Show less



Usersnap

• Austria
• Technology, Information and Internet
• 1 - 100 Employee

• Growth Marketer

  • Nov 2019 - Dec 2021

  Vienna, Austria Create and execute growth marketing campaigns/programs in order to improve user experience in our B2B SaaS product and generate demand to meet revenue objectives. I’m working in a collaborative and team-oriented environment, support feature launches, manage paid campaigns, analyze user behavior and implement product-led growth campaigns.



Artivive

• Austria
• Technology, Information and Internet
• 1 - 100 Employee

• Growth Strategist and advisor

  • Jun 2019 - Dec 2021

  Vienna Artivive is the art form of the 21st century. I’m incredibly honored to help the team grow and the product attract as many artists and museums as possible so we democratize technology in the art world.

• Chief Growth Officer

  • Nov 2018 - Jul 2019

  San Francisco Bay Area Advise the company on their traction and growth strategy in the months at Berkeley Skydeck Accelerator. The primary role is in creating a growth platform that provides accurate insight into the performance of the business, at all levels. My role is to analyze this data regularly and provide continuous strategies and tactics for improving revenue. I am also developing and testing hypotheses for getting users to the AHA moment. I work cross-functionally with social media… Show more Advise the company on their traction and growth strategy in the months at Berkeley Skydeck Accelerator. The primary role is in creating a growth platform that provides accurate insight into the performance of the business, at all levels. My role is to analyze this data regularly and provide continuous strategies and tactics for improving revenue. I am also developing and testing hypotheses for getting users to the AHA moment. I work cross-functionally with social media, engineering, design and founders to rapidly execute and iterate.

• Growth Advisor

  • Jan 2017 - Nov 2018

  Vienna



growcadaMe

• Austria
• E-learning

• Mentor and Growth Expert

  • May 2020 - Sep 2021

  Vienna, Austria The growth academy focuses on teaching the framework of growth in a new way, that avoids an old school teacher/student relations. - Mentor units: 60 minute long private sessions with mentors to take a deep dive into the 20 topics - Homework: Deepen the newly acquired knowledge and apply it directly to the professional environment. - Online Courses: Providing curated and hand-picked online courses - Reading: Hand-picked book and frameworks



Hackabu Growth Consulting

• Austria
• Advertising Services
• 1 - 100 Employee

• Growth Hacker and Strategist

  • Sep 2017 - Sep 2019

  Vienna and San Francisco - As a T-shaped marketer with a passion for growth, data, and analysis, I am dedicated to growing our clients' businesses and reaching their goals together. - Develop a clear strategy based on client analysis and own experience. For that, a North Star Metric, an OKR and KPIs for each stage of the 3A3R-Funnel are defined. With this information, a growth plan and a backlog of different growth experiments are created. - Design and set up of growth experiments and together with channel… Show more - As a T-shaped marketer with a passion for growth, data, and analysis, I am dedicated to growing our clients' businesses and reaching their goals together. - Develop a clear strategy based on client analysis and own experience. For that, a North Star Metric, an OKR and KPIs for each stage of the 3A3R-Funnel are defined. With this information, a growth plan and a backlog of different growth experiments are created. - Design and set up of growth experiments and together with channel experts, execute to achieve sustainable growth for our clients. - Research, create, test, learn, repeat.

• Lead of team growth and culture

  • Sep 2018 - Jan 2019

  vienna



CatalistX

• Growth Advisor

  • Feb 2019 - Mar 2019

  San Francisco Bay Area I advise startups to architect and grow their ideas and I share my experience with the future innovators of Cal. Through my previous work I was able to understand the most common challenges startups are likely to experience on their journey and also the challenge to have all the resources and frameworks lined up to support their needs. Most Cal innovators have an incredible product ready to go to market and now the chase for growth is official but, they are not growth hackers or digital… Show more I advise startups to architect and grow their ideas and I share my experience with the future innovators of Cal. Through my previous work I was able to understand the most common challenges startups are likely to experience on their journey and also the challenge to have all the resources and frameworks lined up to support their needs. Most Cal innovators have an incredible product ready to go to market and now the chase for growth is official but, they are not growth hackers or digital marketing experts. With limited time and resources to prove that their business model is ready for Go To Market, I present them with the strategic art form of growth marketing that focuses on achieving growth using lean marketing strategy, tools, techniques, data and testing. Show less



Robo Wunderkind

• United States
• E-Learning Providers
• 1 - 100 Employee

• Marketing Manager

  • Jul 2016 - Sep 2017

  Vienna After the successful Kickstarter campaign, I joined the company to keep the traction levels high. I used my analytical techniques to identify bottlenecks and opportunities to focus on and defined the KPIs and goals for success. On a consistent basis, I brought traditional and creative ideas on how to quickly unblock those bottlenecks and exploit opportunities. I was exchanging ideas/data/feedback with other departments (Product, engineering, top management) in order to present results… Show more After the successful Kickstarter campaign, I joined the company to keep the traction levels high. I used my analytical techniques to identify bottlenecks and opportunities to focus on and defined the KPIs and goals for success. On a consistent basis, I brought traditional and creative ideas on how to quickly unblock those bottlenecks and exploit opportunities. I was exchanging ideas/data/feedback with other departments (Product, engineering, top management) in order to present results and make the product more user-centric. My tasks consisted of driving traffic to website, landing pages, and social media with the help of SEO, paid ads, email marketing and email automation and referral campaigns with the intent of optimising & increasing revenue and conversion rates. Show less



J. Walter Thompson Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Account Manager

  • Mar 2014 - Jan 2016

  Vienna Direct marketing strategies for Mercedes. ATL for ToiToiToi.



VIRTUE DACH

• Germany
• Advertising Services
• 1 - 100 Employee

• Junior Projektmanager - Advertising

  • Dec 2013 - Mar 2014

  Vienna Event marketing for Desperados. BTL for Desperados.



League of Romanian Students Abroad (LSRS)

• Romania
• Non-profit Organization Management
• 1 - 100 Employee

• Marketing

  • Feb 2012 - Feb 2014

  Organising and coordinating projects and events.



View AR

• Marketing Intern

  • Apr 2013 - Aug 2013

  Selling and marketing of Augmented Reality Apps.