Andréa Cenci
International Product Manager at APRIL International- Claim this Profile
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English Full professional proficiency
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German Limited working proficiency
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Italien Elementary proficiency
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French Native or bilingual proficiency
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Bio
Experience
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APRIL International
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France
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Insurance
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100 - 200 Employee
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International Product Manager
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Sep 2022 - Present
Offers : MyTravel Cover, MyStudies Cover & Expat Student Offers : MyTravel Cover, MyStudies Cover & Expat Student
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FIGARET
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France
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Apparel & Fashion
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1 - 100 Employee
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Assistant Manager Of Product Development
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Jan 2022 - Jun 2022
Men's ready-to-wear ‣ Participated to the design & development of the collection (fabric selection, moodboards, collection plans). ‣ Competition monitoring: monitored competitors’ launches, prices and communication campaigns, data analysis. ‣ Market studies & prospective proposals. ‣ Sales analysis: conducted ad-hoc analyses of the performance. ‣ Assisted the team daily: meetings with top management, brand presentations, competitive intelligence. Men's ready-to-wear ‣ Participated to the design & development of the collection (fabric selection, moodboards, collection plans). ‣ Competition monitoring: monitored competitors’ launches, prices and communication campaigns, data analysis. ‣ Market studies & prospective proposals. ‣ Sales analysis: conducted ad-hoc analyses of the performance. ‣ Assisted the team daily: meetings with top management, brand presentations, competitive intelligence.
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L'Oréal
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France
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Personal Care Product Manufacturing
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700 & Above Employee
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Communication Assistant Kérastase & Shu Uemura Art of Hair
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Jul 2021 - Dec 2021
- Editorial planning of FB groups & animation of B2B (hairdressers) & B2C communities - Creation of graphic content (posts, press releases), & adaptation of international content - Writing & re-adaptation of press releases, uploading on dedicated press platform - Assistance in the design & planning of digital events (live events) - Assistance in the implementation of social commerce - influence commerce operations - Helping to deploy organic influence strategies: finding talents, checking their content & KPIs, organizing mailings, finding creative ideas, setting up reviews - Managing micro-influence campaigns via the Hivency tool: launching campaigns, validating profiles, managing portages, reviews - Active monitoring of social networks and influence accounts - Operational and logistical support for press and influencer mailings - Assistance in writing press releases for internal communication (newsletters, presentations) Show less
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TBWA\CORPORATE
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France
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Public Relations and Communications Services
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100 - 200 Employee
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Influence Consultant Assistant
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Jan 2020 - Jun 2020
TBWA\Corporate is the agency of TBWA\Group that connects companies, their brands and leaders to their communities. Based on the Disruption© methodology, specialized teams and creative people imagine, develop and deploy effective communication strategies based on Brand, Influence, Social Media and Digital. Over the last two years, the Agency has won 12 TOP COM Awards, 3 Prix Stratégies including a Grand Prix in Employer Brand, and 7 Prix Com-Ent including 2 Grand Prix. ✏️Assisting the consultants in the implementation of press relations and influence plans: media monitoring, news monitoring, production of influence communication documents (position papers, briefing books) ✏️Implementation of operational plans in press relations, influence and social networks (drafting of press notes and tools, strategic intelligence, etc.). ✏️Participation in calls for tenders (brainstorming, preparatory research) ✏️Work on issues in various sectors (finance, new technologies, health, transport, etc.) Budgets: Emirates, Google Show less
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BNP Paribas
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France
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Banking
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700 & Above Employee
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Administrative Assistant
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Aug 2019 - Aug 2019
🔍Carrying out the needs of the consumers at the front desk 🔍Carrying out the needs of the consumers at the front desk
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Agence Boracay
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Paris Area, France
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PR Assistant
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Jan 2019 - Mar 2019
The Boracay Agency, specialist in Public Relations and Press Relations for decoration, outdoor, indoor, lifestyle and in all sectors of home furnishing, carries out PR campaigns for its clients in the press, web, blogs, radio and TV media. ✏️Writing press releases ✏️Watching the editorial calendars ✏️Managing journalist requests / shopping press ✏️Phone calls ✏️Analysis of press fallout ✏️Participation in events The Boracay Agency, specialist in Public Relations and Press Relations for decoration, outdoor, indoor, lifestyle and in all sectors of home furnishing, carries out PR campaigns for its clients in the press, web, blogs, radio and TV media. ✏️Writing press releases ✏️Watching the editorial calendars ✏️Managing journalist requests / shopping press ✏️Phone calls ✏️Analysis of press fallout ✏️Participation in events
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BNP Paribas
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France
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Banking
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700 & Above Employee
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Administrative Assistant
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Jul 2018 - Jul 2018
🔎Carrying out the needs of the consumers at the front desk 🔎Carrying out the needs of the consumers at the front desk
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AMG
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Financial Services
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700 & Above Employee
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Assistant Product Manager
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Jan 2018 - Apr 2018
AMG is a company that wears many hats, its services include but are not limited to: AMG Brand Relations, AMG Creative, AMG Artist Management, AMG Visuals, AMG Music Licensing & Publishing. And more! Missions : 💽Assistance in the design of the marketing strategy 💽Realization of communication supports 💽Contact with different artists 💽Organization of new projects 💽Evaluation of the strategy put in place 💽Competitive intelligence 💽Panels analysis AMG is a company that wears many hats, its services include but are not limited to: AMG Brand Relations, AMG Creative, AMG Artist Management, AMG Visuals, AMG Music Licensing & Publishing. And more! Missions : 💽Assistance in the design of the marketing strategy 💽Realization of communication supports 💽Contact with different artists 💽Organization of new projects 💽Evaluation of the strategy put in place 💽Competitive intelligence 💽Panels analysis
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La Maison du Chocolat
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France
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Retail
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100 - 200 Employee
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Saleswoman
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Dec 2016 - Jan 2017
🍫Advising the customers about the products 🍫Preparation of the chocolate boxes 🍫Managing the inventory (stored deliveries and restock) 🍫Dealing with updating pricing and merchandising 🍫Advising the customers about the products 🍫Preparation of the chocolate boxes 🍫Managing the inventory (stored deliveries and restock) 🍫Dealing with updating pricing and merchandising
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Education
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KEDGE Business School
MSc Marketing & Brand Management, Marketing -
INSEEC
Bachelor of Business Administration - BBA -
INSEEC San Francisco
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Lycée Sainte Marie
Baccalauréat, Economics & Social