Experience

Husmates

• Canada
• Real Estate
• 1 - 100 Employee

• Client Relations

  • Sep 2021 - Present



Sam James Coffee Bar

• Toronto

• Director of Business Operations and Strategy

  • May 2014 - Jul 2021

  As the Director of Business Operations and Strategy, I worked alongside owner Sam James to scale this high-volume business from 2 locations with a handful of staff to 6 locations with 30+ staff. Leading people operations, strategy, marketing, design and HR I operationalized the digitization of the business while building a strong work culture with minimal turnover. As the Director of Business Operations and Strategy, I worked alongside owner Sam James to scale this high-volume business from 2 locations with a handful of staff to 6 locations with 30+ staff. Leading people operations, strategy, marketing, design and HR I operationalized the digitization of the business while building a strong work culture with minimal turnover.



CREAM Coffee Rules Everything Around Me

• Small Business Owner

  • 2015 - Nov 2020

  An elevated milk frothing pitcher for the coffee industry, CREAM Pitchers enhance the functionality and design of one of the most ubiquitous barista tools. CREAM Pitchers are trusted by top cafés and baristas across the country, including the 2019 Canadian Barista Champion and 2x World Barista Finalist, Cole Torode. As the founder of CREAM Milk Pitchers, I led product development from ideation to distribution, executed the business plan and strategy, prototyped, tested, designed, manufactured, imported and secured exclusive 5 year Canadian distribution agreement. Show less



Gladstone House

• Canada
• Hospitality
• 1 - 100 Employee

• Marketing Manager

  • Jul 2013 - May 2014

  The Gladstone Hotel is an art-fuled boutique hotel in Toronto with a strong community voice rooted in creativity, queer culture with a side of drag queens and glitter.Managing the marketing budget, I created and directed the marketing strategy, promoting the hotel’s art exhibition spaces, two restaurants, daily events and artist-designed hotel rooms. Reporting to ownership and hotel management, I managed print deadlines for marketing materials and exhibition catalogues, ran web advertising campaigns using mailchimp, Google Ads and analytics, directed the in-house graphic designer, managed workflow and PR initiatives. Show less

• Copywriter

  • May 2012 - Jul 2013

  In this hyper-creative atmosphere, I conceptualized and conceived creative solutions for the Gladstone brand across print and web advertising platforms with experience writing SEO and Google Adwords. I also managed the Gladstone's WordPress blog and used humour and innovative copywriting to give voice to the hotel's social media community.



Gold Book

• Editorial Assistant and Distribution Manager

  • May 2007 - Aug 2008

  As the Editorial and Marketing Assistant at Gold Book (a division of Metroland Media Group), I wrote, edited and artistically guided the community/entertainment section of 24 city-specific print books released annually across Southern Ontario. In January 2008, I was promoted at Gold Book to Distribution Manager where I arranged allocation of all books and balanced the publication schedule with printer and shippers to ensure circulation deadlines. As the Editorial and Marketing Assistant at Gold Book (a division of Metroland Media Group), I wrote, edited and artistically guided the community/entertainment section of 24 city-specific print books released annually across Southern Ontario. In January 2008, I was promoted at Gold Book to Distribution Manager where I arranged allocation of all books and balanced the publication schedule with printer and shippers to ensure circulation deadlines.