Experience

ELSHESKIN

• Indonesia
• Cosmetics
• 1 - 100 Employee

• VP, Head of Sales

  • Jul 2021 - Present



Abbott

• United States
• Hospitals and Health Care
• 700 & Above Employee

• E-Commerce Lead Manager

  • Jun 2020 - Jul 2021

  Transforming Ecommerce Business into more than 10% contribution (from previously 1.5% - 7x in single year), from billion size of business into hundred billions size by:- Forming online Joint Business Partnership with most key players in the industry- Creating clear digital funnel, from traffic - conversion - until retention with more than 500% for traffic growth, more than 400% for number of transactions growth in single year- Increasing online distribution coverage from one and centralized into multiwarehouses & serving most of big cities in Indonesia by transforming several online route to market- Starting concept of Offline to Online (O2O) which to accelerate online business to several key accounts, especially during pandemic situation. Firstly launched at Jakarta and Surabaya- Handling end to end process of online trade marketing and digital marketing (mostly in CPAS) - achieving more than 30% basket size growth, increasing generated sales from CPAS into 20% to total sales (from previously less than 10%) in single year.- Piloting several online initiatives such as affiliate, targeted ads, cross category campaign and joint loyalty program, with effectively 10-20% cost ratio



Multi Bintang Indonesia

• Indonesia
• Consumer Goods
• 400 - 500 Employee

• Digital & Ecommerce Partnership Manager

  • Mar 2019 - Jun 2020

  Setting up Ecommerce Business Model for The Company and pioneering it to Beer Industry.1. Establishing complied strategic partnership with top 5 Marketplaces and E-Delivery in Indonesia2. Managing end to end consumer experience through digital activation, personalized consumer promo and offer, age verification, retargeting and retention strategy.3. Establishing new E-Road to Market in several big cities, including Offline to Online (O2O) collaboration. Setting up Ecommerce Business Model for The Company and pioneering it to Beer Industry.1. Establishing complied strategic partnership with top 5 Marketplaces and E-Delivery in Indonesia2. Managing end to end consumer experience through digital activation, personalized consumer promo and offer, age verification, retargeting and retention strategy.3. Establishing new E-Road to Market in several big cities, including Offline to Online (O2O) collaboration.



Danone Early Life Nutrition

• Finland
• 1 - 100 Employee

• E-Commerce & Direct to Consumer (D2C) Manager

  • Jan 2018 - Mar 2019

  Leading Project of Direct to Consumer, including Nutrilon & SGM Commercial Website, Official Store in Marketplaces, E-Distributors, Business to Employee (B2E) Initiatives, and Business to Business (B2B) Initiatives

• Management Trainee Star 2016

  • Feb 2016 - Dec 2017

  1. Sales Supervisor – General Trade (Small and Provision); Feb 2016 – Oct 2016Fixing and remapping fundamental sales framework for Small Offline and Traditional Channel in Central Java area2. Category and Channel Development Manager – Hypermarket Supermarket; Nov 2016 – Feb 2017Creating “PARETO Project” which develop Fundamental Aspect (Product Availability, Price, Promotion Strategy and Merchandising) in strategic way especially for Top Contributing Stores, due to high operation and development cost in HySu Channel.3. Key Account Manager - Indomaret; March 2017 - August 2017Despite challenging business growth in Indomaret Infrastructure, I discover big potential to increase operation performance by touching Contact Matrix WoW, in store execution until strategic local acceleration activation 4. Project Manager for Pharmachy (Yellow House); August – October 2017Leading “Warung Bebe” project which transform scattered offline model to centralized and grouping distribution model5. E Commerce Manager; October 2017 - Dec 2017



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Sales Finance Assistant

  • Feb 2015 - Feb 2016

  Join one of the biggest engineering project by Unilever Global in finance analytical position related to Sales and Incoming sector. Join one of the biggest engineering project by Unilever Global in finance analytical position related to Sales and Incoming sector.



Deloitte

• Business Consulting and Services
• 700 & Above Employee

• Financial Auditor

  • Jul 2014 - Jan 2015

  Performed the financial and business analysis for banking industries, including risk and business assessment, accountability of financial information. Performed the financial and business analysis for banking industries, including risk and business assessment, accountability of financial information.