Experience

5P2R Marketing de Precisão
• Owner

  • May 2021 - Present


Tradecorp do Brasil

• Brazil
• Farming
• 100 - 200 Employee

• Marketing Manager

  • Jul 2019 - Mar 2021

  Management of marketing key processes, responsible for its budget and team development. Responsibility for strategic marketing plan, market intelligence, brand positioning, communication and promotion. Management of marketing key processes, responsible for its budget and team development. Responsibility for strategic marketing plan, market intelligence, brand positioning, communication and promotion.



ABISOLO

• Brazil
• Farming
• 1 - 100 Employee

• Conselheiro

  • Jun 2018 - Dec 2019

  Membro titular do Conselho Deliberativo da ABISOLO. Atuação na representação das empresas de Fertilizantes Especiais no mercado brasileiro, através de melhorias nas regulamentações, organização de ações de promoção das tecnologias e criação de fóruns técnicos, com envolvimento de todos os públicos de interesse do setor agrícola. Membro titular do Conselho Deliberativo da ABISOLO. Atuação na representação das empresas de Fertilizantes Especiais no mercado brasileiro, através de melhorias nas regulamentações, organização de ações de promoção das tecnologias e criação de fóruns técnicos, com envolvimento de todos os públicos de interesse do setor agrícola.



Microquímica Indústrias Químicas Ltda.

• Brazil
• Farming
• 1 - 100 Employee

• Marketing Manager

  • Feb 2011 - Jun 2019

  Structuring of the area and drawing of key Marketing processes. Management of budget and people development of the area. Development of visual pattern for promotion and communication materials. Responsable for market inteligence studies and strategic positioning studies. Structuring of the area and drawing of key Marketing processes. Management of budget and people development of the area. Development of visual pattern for promotion and communication materials. Responsable for market inteligence studies and strategic positioning studies.

• Director of Institutional Relations and Social Communication

  • Jan 2016 - Jan 2018

  Communication management of the Brazilian Association of Industries of Technology in Plant Nutrition (ABISOLO). Planning and management of suppliers for the promotion and relationship actions with companies in the sector, government agencies and society, in order to position the special fertilizer segment, as a key to increase yield and quality of food, fiber and biofuels in Brazil. Communication management of the Brazilian Association of Industries of Technology in Plant Nutrition (ABISOLO). Planning and management of suppliers for the promotion and relationship actions with companies in the sector, government agencies and society, in order to position the special fertilizer segment, as a key to increase yield and quality of food, fiber and biofuels in Brazil.



Yara

• Graphic Design

• Market Manager

  • Nov 2009 - Oct 2010

  Management of technical/commercial people in the foliar fertilizers segment, covering almost all Brazilian territory. Responsability for management of budget and financial results of the area.

• Special Fertilizers Consultant

  • Jan 2006 - Oct 2009

  Technical responsability (agronomic) for special fertilizers, applied in several economical crops. Technical and communication development of Crop Nutrition Programms for Brazil. Knowledge on regulation and tariff codification of fertilizers. Recommendation of products and creation of maketing material for crops and fertilizers. Central responsability for control, planning of purchase of special products. Management of costing and pricing of special products.

• Sales Supervisor

  • Sep 2003 - Dec 2005

  Hired and trainned through Yara's trainees program. Responsible for technical sales of fertilizer, including common and special fertilizers for several crops. Responsible for market information of various types of fertilizers, as well as mounting sales strategies for them. Responsible for the market development of special products through technical work in the field, training and lectures to farmers.