Engagement Lead - Management Consultant

• Mar 2023 - Present

Director - Head of People Development & Agile Transformation

• May 2021 - Aug 2022

• Results: Adjustment of agile organization which secured immediate increase in sales performance and employee satisfaction. Establishing a successful People Development department from zero.• Main focus: Transforming the way classical retail is operated by applying agile principles and processes in order to ultimately impact behavior that is meaningful for our employees and our customers.• Skills acquired: Which elements of agile that works in a sales & service organization – and which don't! Didactical fundamentals along side flipped learning approaches. Show less

Enterprise Agile Coach

• Jan 2020 - May 2021

• Results: Improved performance by contributing to the agile transformation through trust, empathy, pragatism and behavioural design by being a trusted advisor among stakeholders• Main focus: ​​​Continuously improve the performance and culture among stakeholders through the adoption of agile behaviours, processes and principles.​• Skills acquired: The language of Enterprise agile, theoretical and practical experience with the Scrum & KANBAN frameworks as well as awareness about the importance of a discovery mindset. Show less

Director - Head of Business Management

• Dec 2016 - Dec 2019

• Results: Sales and P&L fulfillment. Establishing great collaboration inside the company and thereby securing top of mind awareness among key stakeholders.• Main focus: Securing optimal conditions for the physical sales points through commercial excellence brought to life by developing and optimizing the four departments for which I was responsible: Sales Development, IT & Tools, Education and Analysis (22 FTE)• Skills acquired: Leadership through delegation, trust and coaching. The art of balancing a balanced scorecard. Understanding the complexity in a major company. Political clout. Show less

Commercial Manager - IPTV

• Sep 2015 - Nov 2016

• Results: Closer cooperation with strategic partners. Higher netgain and thus higher profitability.• Main focus: Development of concepts and optimizing sales initiatives among cross-channel partners. P/L focus in the IPTV portfolio• Skills acquired: Close insight into management control systems among partners. Prioritizing what is important instead of what is urgent (but not important)

Project Manager - IPTV

• Mar 2013 - Aug 2015

• Results: Increased sales after implementation of sales incentive competitions among external partners• Main focus: Optimizing coorporation, sales and processes with external partners. Development of marketing material to external partners. Sales reporting. Business development • Skills acquired: Customer relationship management. Sales incentive management. Development of customer surveys

Project Manager - Product Management

• Dec 2011 - Feb 2013

• Results: Increase of 4G mobile broadband sales, which made Telia the market leader of mobile broadband in Denmark. Secured consistent reporting of KPI to the management team, which resulted in transparant, usable and applicable information to all stake holders.• Main focus: Managing the weekly corporate KPI report. Development of new offers - from initial customer insights to business case and final offering. Securing alignment across all departments. Competitor monitoring and benchmark analysis.• Skills acquired: Development of business cases. Corporate KPI reporting. Offering management. Show less

Project Manager - Market Communication

• Jun 2010 - Nov 2011

• Results: Increased the number of visitors to the shops compared to previous years. Part of the team that analyzed, planned and executed the re-branding of the shops in the Telia retail chain after the revitalization of corporate brand identity.• Main focus: In charge of developing BTL trade marketing campaigns. End-to-end involvement: from conceptual development to final proof. Responsible for SEO and affility marketing. KPI reporting to management.• Skills acquired: SEO and affility marketing. Show less

Marketing Planner (maternity cover)

• May 2009 - Nov 2009

• Results: Part of the team that analyzed, planned and executed the succesful re-branding of the shops in the Telenor retail chain after the change of corporate brand identity from Sonofon to Telenor. Implementation of multiple technical and marketing wise innovative concepts: Bluetooth and 2D-Bar codes. • Main focus: Responsible for the internal and BTL marketing and in the Telenor retail chain and shop-in-shop partners in Denmark. Briefing and reading proofs with the advertising agency (Bates Y&R). Sales forecasting, follow-up and reporting. • Skills acquired: Project, Advertising and Retail management Show less

Sales assistant

• 2006 - 2009

• Results: Implementation of price tags with focus on USPs and ESPs. Keeping the entire shop clean so that it appeared in a welcoming and optimal manner. • Main focus: Sales of bikes, bike equipment and clothes. Customer guidance. • Skills acquired: Customer insights, bike reparation, sales skills • Results: Implementation of price tags with focus on USPs and ESPs. Keeping the entire shop clean so that it appeared in a welcoming and optimal manner. • Main focus: Sales of bikes, bike equipment and clothes. Customer guidance. • Skills acquired: Customer insights, bike reparation, sales skills

Marketing Assistant

• Jan 2006 - Jun 2008

• Results: Production of sales reporting template. Implementation of live mobile phones and live sound system in selected shops.• Main focus: Assisting the responsible trade marketing manager of the Sonofon retail shops. Briefing and reading proofs with the advertising agency. (Wibroe, Duckert & Partners). Forecasting sales and estimating SAC (Sales Acquisition Costs)• Skills acquired: Sales forecasting, follow-up and reporting. Coorperation with advertising agency

Sales Representative BtC

• Mar 2005 - Dec 2005

• Results: Implementation of processes to secure the correct people management. Top score in mystery shopping tests.• Main focus: Sales of mobile communications solutions mainly to the private segment.• Skills acquired: Personal sales skills. Understanding of customer satisfaction and CLV (Customer Lifetime Value)

Professional Athlete - Speedskating

• 2004 - 2005

Professional Athlete - Speedskating

• 2003 - 2004

Moved to Switzerland to become the 1st. Danish professional speedskater Moved to Switzerland to become the 1st. Danish professional speedskater