Digital Marketing Specialist

• Mar 2021 - Present

- Responsible for all programmatic display and video buying for all DLO brands - Creating and testing user-segments for programmatic buying, both using 1-part, 3-part and contextuel data - Ongoing optimization of DLO media-buying regarding quality/KPI's and prices - Testing and optimization of creative formats for both display and video - Responsible for collaboration and agreements regarding prices and quality with publishers - Reporting and presentation to… Show more - Responsible for all programmatic display and video buying for all DLO brands - Creating and testing user-segments for programmatic buying, both using 1-part, 3-part and contextuel data - Ongoing optimization of DLO media-buying regarding quality/KPI's and prices - Testing and optimization of creative formats for both display and video - Responsible for collaboration and agreements regarding prices and quality with publishers - Reporting and presentation to internal stakeholders of our programmatic media-byuing - Optimization and improvement of work-processes when it comes to our media-buying in general - Involved in overall projects related to improving content-relevance and customers user-journey across all our external communication - Project managment of marketing automation and CDP-projects Show less - Responsible for all programmatic display and video buying for all DLO brands - Creating and testing user-segments for programmatic buying, both using 1-part, 3-part and contextuel data - Ongoing optimization of DLO media-buying regarding quality/KPI's and prices - Testing and optimization of creative formats for both display and video - Responsible for collaboration and agreements regarding prices and quality with publishers - Reporting and presentation to… Show more - Responsible for all programmatic display and video buying for all DLO brands - Creating and testing user-segments for programmatic buying, both using 1-part, 3-part and contextuel data - Ongoing optimization of DLO media-buying regarding quality/KPI's and prices - Testing and optimization of creative formats for both display and video - Responsible for collaboration and agreements regarding prices and quality with publishers - Reporting and presentation to internal stakeholders of our programmatic media-byuing - Optimization and improvement of work-processes when it comes to our media-buying in general - Involved in overall projects related to improving content-relevance and customers user-journey across all our external communication - Project managment of marketing automation and CDP-projects Show less

Programmatic Manager

• Sep 2018 - Feb 2021

- Responsible for everything regarding programmatic setup and sales in the Danish market - Building and optimizing of contextual target audience - Building and optimizing programmatic sales-products - Yield optimization - Integration of new DSP's and SSP's - Responsible for everything regarding programmatic setup and sales in the Danish market - Building and optimizing of contextual target audience - Building and optimizing programmatic sales-products - Yield optimization - Integration of new DSP's and SSP's

Platform Solutions Consultant

• Nov 2017 - Aug 2018

Main responsibilities: - Be the main point of contact for key clients - Partner with sales team and provide technical and functional needs assessments to prospective Clients - Be a liaison between Clients, Product Management and Development teams in order to provide feedback from clients and drive execution - Provide frameworks, workshop concepts and trainings to Sales and Services on the above - Lead services meetings with Clients to help and educate… Show more Main responsibilities: - Be the main point of contact for key clients - Partner with sales team and provide technical and functional needs assessments to prospective Clients - Be a liaison between Clients, Product Management and Development teams in order to provide feedback from clients and drive execution - Provide frameworks, workshop concepts and trainings to Sales and Services on the above - Lead services meetings with Clients to help and educate them to utilize our platform the best way and oversee market trends and requirements - Ensure successful campaign management and overall client satisfaction via regular business reviews - Assist with global RFP's, drive a professional and smooth onboarding experience for our Clients and ensure a future proof setup - Conduct and standardize workshops that help to identify the value our platform brings to clients and demonstrate the business impact through financial modeling - Continuous collaboration with strategic clients to ensure education, proactive support and implementation across the client organization - Introduce new features, technical functionalities and best possible technical integration solutions Show less Main responsibilities: - Be the main point of contact for key clients - Partner with sales team and provide technical and functional needs assessments to prospective Clients - Be a liaison between Clients, Product Management and Development teams in order to provide feedback from clients and drive execution - Provide frameworks, workshop concepts and trainings to Sales and Services on the above - Lead services meetings with Clients to help and educate… Show more Main responsibilities: - Be the main point of contact for key clients - Partner with sales team and provide technical and functional needs assessments to prospective Clients - Be a liaison between Clients, Product Management and Development teams in order to provide feedback from clients and drive execution - Provide frameworks, workshop concepts and trainings to Sales and Services on the above - Lead services meetings with Clients to help and educate them to utilize our platform the best way and oversee market trends and requirements - Ensure successful campaign management and overall client satisfaction via regular business reviews - Assist with global RFP's, drive a professional and smooth onboarding experience for our Clients and ensure a future proof setup - Conduct and standardize workshops that help to identify the value our platform brings to clients and demonstrate the business impact through financial modeling - Continuous collaboration with strategic clients to ensure education, proactive support and implementation across the client organization - Introduce new features, technical functionalities and best possible technical integration solutions Show less

Senior Programmatic and Yield Manager

• Mar 2016 - Oct 2017

Responsibilities and expertise: • Yield Management • Programmatic setup and flow optimization • Programmatic deal optimization • Ad-server integration (Google DFP) • Optimizing advertising products (desktop bannerplacements, video, mobile) • programmatic/ad-tech test/evaluation and integration (Programmatic/ad-tech project lead)

Programmatic/Yield Manager

• Oct 2014 - Feb 2016

- Yield management - RTB/Programmatic flow optimizeation - Integration of new DSP's and SSP's - Campaign Management - Integration of new sites in our RTBwaterfall

Traffic Manager

• May 2011 - Sep 2014

- Manage banner campaigns for our advertisers - Data-driven optimization of campaigns - Optimization of external advertising networks and RTB networks - Online Advertising - Digital Marketing - Social Media marketing - E-mail marketing - Manage banner campaigns for our advertisers - Data-driven optimization of campaigns - Optimization of external advertising networks and RTB networks - Online Advertising - Digital Marketing - Social Media marketing - E-mail marketing

Sales and Marketing Coordinator

• Feb 2011 - May 2011

- Digital Marketing - Sponsorship - Marketing - Busniess development

Internship

• Jul 2010 - Feb 2011