Experience

Keeada

• Sweden
• Business Consulting and Services
• 1 - 100 Employee

• Senior communications and sustainability strategy

  • Mar 2023 - Present

  KEEADA - K (Knowledge) E (Experience) E (Energy) A (Awareness) D (Development) A (Action). An ongoing business intelligence, environmental, business and market analysis that inspires and activates the energy to discover new ideas, new solutions, collaborate and develop sustainable social structures, a sustainable economy and a sustainable planet. The word “Keeada” means leadership and is a platform for all company sizes. Our experts work together, as a council, to provide tailored advice based on the customer’s specific requirements and unique situation. Keeada works with executives, boards, and owners of leading multinational companies in various industries. We provide improved decision-making opportunities and offer the insights, strategic advice, and resources our clients need to help realize value and manage risks in an ever-changing and complex global business environment. Keeada Academy offers a trainee programme that provides recent graduates or career seekers with a strong foundation for their future career. The programme offers a variety of learning opportunities, including project methodology, management, and the unique Keeada Academy way of working. Trainees also have the chance to specialize in a specific business area, and throughout the program, they are guided by experienced mentors. We use our collective experience and expertise as well as our network to answer questions. Show less



Freelance journalist

• Germany
• Media Production

• Senior communications and sustainability strategist - Freelance journalist

  • Mar 2020 - Mar 2023

  Let me assist you to navigate in the new reality, reach your goals, turn tough situations/crises into a positive mindset. All based on my interest in journalism, strategic communication, sustainable development and entrepreneurship. Research and experience from various situations, industries, businesses and roles during my life. Valuable skills and insights when our reality literally is changing "hour by hour". Globalization, digitalization, climate crises, war, pandemic and inflation impact our society with full power. In this context it should be remembered that "crisis" in Chinese means both a serious situation and an opportunity. In order to take the initiative to work together to solve these crises and conflicts of our time, in different perspectives, the need for fact-based journalism, sustainable entrepreneurship, courage, internal as external communication, both operational and strategical, is growing. During my professional life I have had the opportunity to try out different professional roles and experienced different cultures, situations, conflicts, crises, and met people who all in some ways have contributed to new insights, to widening my perspectives, developing my research and analysis skills in the search for the answers. In addition to the aviation industry as Air Traffic Control, Linjeflyg and SAS, I have also experienced, Swedish elderly care, military conscription, international business and entrepreneurship, innovative community projects, Fintech sector, Swedish Public Employment Service, business and project development in some start-up companies, running an inn, non-profit trust assignments, Swedish Prison and Probation Service, Stadsmissionen, coaching and meditation, Medtech sector and the ongoing climate and health crisis as well as other challenges. Research, analyze, reflection and business development together with communication as well as crises management, quality development and follow-up are some focus areas in the 2020-century. Show less



Raire Invest AB

• Project and Business Developer

  • 2018 - 2020

  I have been employed in start-up companies with the business idea to design, prospect and produce modern and cost-effective rental apartments, with a high environmental awareness. Connect different business units to generate value to customers, integrating AI & Blockchain technologies, as well as developing proprietary technologies. As Project and Business Developer my role was to communicate with municipalities, participate in various external marketing activities and networks and carry out road shows. In addition: - Preparation for implementation of an internal quality management model with applied planning tools. - Write industry and business-related materials and publish press releases Show less



Lövstabruks Värdshus AB

• Experience from running an inn

  • 2016 - 2018

  Leufstabruks Inns & Conference offers lunch, dinners, exclusive packages for weddings, baptisms, conferences and other events in a lovely old castle environment with well-composed menu and homely accommodation. Leufstabruks Inns & Conference offers lunch, dinners, exclusive packages for weddings, baptisms, conferences and other events in a lovely old castle environment with well-composed menu and homely accommodation.



24Money Payments AB (Publ)

• CEO

  • 2016 - 2017

  24Money Payments AB (Publ) was an authorized institute for electronic money under the supervision of the Swedish Financial Supervisory Authority. The company was an entrepreneurial Fintech start-up on a globally expanding market, which is changed by new legislation such as PSD2. The payment services provided by the company was cloud based and the customers trade with the entire world, twenty four hours per day. 24Money Payments AB (Publ) was an authorized institute for electronic money under the supervision of the Swedish Financial Supervisory Authority. The company was an entrepreneurial Fintech start-up on a globally expanding market, which is changed by new legislation such as PSD2. The payment services provided by the company was cloud based and the customers trade with the entire world, twenty four hours per day.



Watch Out Consulting AB

• Founder

  • 2005 - 2017

  Watch Out Consulting AB is an entrepreneurially driven company founded in 2005. The business idea is to develop our clients' competence to discover and make the most of new possibilities in the global world, handle challenges and create an overview through a tailored systematic approach to management. Our customers are companies and organisations, in the business and public area. More than twenty years of experience in the aviation and airline business has given the founder extensive knowledge of international business, safety- and crisis management, understanding and respect for the cultures and customers of other countries. Through the network of professional consultants and project leaders the company have access to qualified competence in a number of areas which together with us own specific competence makes it possible to offer each client a tailor-made solution. Show less



Tigris Oil i Sverige AB

• Sweden

• Co-Founder

  • 2010 - 2013

  Tigris Oil in Sweden AB was an entrepreneurially driven company. The focus was to create business opportunities in Iraq, mainly for small and medium size Swedish companies in different areas. The mission was to find and evaluate companies with knowledge to develop energy resources and infrastructure in Salahaddin in Iraq, as well as inspire to increase the insight of the need to start the transformation to a more sustainable world. Tigris Oil in Sweden AB was an entrepreneurially driven company. The focus was to create business opportunities in Iraq, mainly for small and medium size Swedish companies in different areas. The mission was to find and evaluate companies with knowledge to develop energy resources and infrastructure in Salahaddin in Iraq, as well as inspire to increase the insight of the need to start the transformation to a more sustainable world.



WOWSCAND AB

• Co-Founder

  • 2007 - 2013

  WOWSCAND AB is an entrepreneurially driven company, offering expertise, service, and advise in many strategic areas. WOWSCAND gives advise about global business development in the private and public sectors. The Company create growth and profitability by seizing opportunities and beating competitors in an increasingly globalized world. WOWSCAND represents W Global, the outstanding Korean manufacturer of ergonomic computer mice. WOWSCAND AB is an entrepreneurially driven company, offering expertise, service, and advise in many strategic areas. WOWSCAND gives advise about global business development in the private and public sectors. The Company create growth and profitability by seizing opportunities and beating competitors in an increasingly globalized world. WOWSCAND represents W Global, the outstanding Korean manufacturer of ergonomic computer mice.


Företagarna i Uppsala län Service AB (The Swedish Federation of Business Owners
• Chairman of the Board

  • 2009 - 2012

Vascaia AB
• Sweden
• Business Consulting and Services
• 1 - 100 Employee
• Management Consultant

  • 2002 - 2005


SAS (Scandinavian Airlines)

• Hospitals and Health Care
• 1 - 100 Employee

• Director Business & Competence Development

  • 2000 - 2002

  - Developed a management system by implementing a strategic and tactical business planning process, implementation, and improved monitoring.- Developed and implemented a leadership development program for managers and project managers.- Responsible for training of management and specialists, recruitment issues and negotiations.- Developed and implemented a model for overall project management and monitoring.- Member of the Vice President Flight Operations management team and had staff and budgetary responsibilities. Show less

• Director Flight Operations Coordination

  • 1998 - 2000

  - Responsible for developing the daily flight operations planning & support operation with 70 employees in Sweden and Denmark to effective team working towards the same goals and vision documented in a business and operational plan.- Project leader of 80 employees during the development and certification of a management system, deployment centrally at the HQ and at the Scandinavian bases (based on ISO 9001).- Member of the Vice President Flight Operations management team and had staff and budgetary responsibilities. Show less

• Flight Operations Manager

  • 1996 - 1998

• Operational Assistant

  • 1986 - 1996



LFV

• Sweden
• Aviation and Aerospace Component Manufacturing
• 700 & Above Employee

• Air Traffic Controller Assistant

  • 1983 - 1986

  Civil Aviation Authority. Civil Aviation Authority.


Swedish Air Force
• Biotechnology Research
• 1 - 100 Employee
• Military service as Air Traffic Controller Assistant

  • 1982 - 1983

Landstinget i Uppsala län
• Assistant Nurse (elderly care)

  • 1981 - 1982