Ancuta Maria Farcas

Marketing Manager - VIVO! Cluj-Napoca & VIVO! Baia Mare at CBRE at CBRE Romania
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Contact Information
Location
RO
Languages
  • Engleză Professional working proficiency
  • French Elementary proficiency

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Mihai Pop

Un partener plin de idei si ambitie. Dorinta de a performa si de a finaliza taskurile stabilite. Un om de marketing de calitate si un partener de cursa lunga.

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Credentials

  • Advertising on TikTok
    LinkedIn
    Aug, 2022
    - Sep, 2024
  • Driver License- cat. B
    SRPCIV CLUJ
    Sep, 2012
    - Sep, 2024

Experience

    • Romania
    • Leasing Non-residential Real Estate
    • 1 - 100 Employee
    • Marketing Manager - VIVO! Cluj-Napoca & VIVO! Baia Mare at CBRE
      • Feb 2019 - Present

      Develop a marketing strategy in line with global strategy, in order to increase brand visibility and attract new customers Cultivate and underline a high shopping experience for all visitors Generate unconventional marketing campaigns on all media channels Generate special projects to increase customers satisfaction Plan and supervise the agencies to implement multi-channel marketing activities (Brand Awarness Campaigns, BTL Events, CSR, Social Media Influencers etc ) Manages marketing anual budget Work closely with all departments to strenght the relations with tenants and customers Keep tight communication with relevant business partners, local press and local authorities Monitors and generate monthly reports for all marketing activities Show less

    • Romania
    • Real Estate
    • 1 - 100 Employee
    • Marketing Project Manager - Aushopping
      • Mar 2017 - Oct 2018

      Refurbished Auchan Shopping Centers projects and rebranded into Aushopping in following cities: Oradea, Satu Mare, Targu Mures, Baia Mare, Timisoara, Constanta, Pitesti.Effective co-ordination of all project activities in order to progressively apply the Aushopping certification program, including customer service package and equipment Work closely with leasing and operations departments to the projects strategy in order to reposition each project according to Aushopping programBuilding and coordinating an outsourced team to implement the projects Generate the strategy and coordinate agencies to implement communication plan and launching event for each projectManaging the annual budget allocated to Aushopping projects in accordance with the internal procedures and objectives of each individual project Show less

    • Marketing Manager Regional
      • Nov 2015 - Mar 2017

      Marketing activity for Auchan and Aushopping Shopping Centers in following cities: Cluj-Napoca, Baia Mare, Satu Mare, Oradea, Sibiu, Targu Mures.Developing a global marketing vision for the shopping centers of Ceetrus (Immochan) Romania - North Region in line with HQ guidelinesPlan and implement marketing campaigns that target the best impact on customers in each shopping center in order to generate added value to customers experienceImprove and constantly adapt marketing plan according to evolution driven by customer or technological developmentsFulfilling marketing revenue budgets and optimizing marketing spending budgets for each location, according to anual budget Show less

    • Marketing Assistant
      • Mar 2013 - Nov 2015

      Implement the marketing strategy under marketing director guidanceGenerate ideas for brand awareness campaignsSupport for stores to increase the number of visitors in each store thru customers service programsCoordinate the loyalty programGenerating market and direct competitors follow-up reports

    • Shop Manager
      • Jun 2010 - Mar 2013

      Coordonation and team development of the storeSecure a high level of customer serviceImplement marketing activitiesAnalize the stock and place oordersHit the monthly target sales Operating daily and monthly primary accounting documents in the WinMentor programGenerating individual performance reports for each employeeAdministration of visual standards according to brand requirements

Education

  • Universitatea Bogdan Voda, Facultatea de Stiinte Economice
    Graduate with a bachelor's degree, Management
    2016 - 2019

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