Experience

dentsu Southeast Europe

• Bulgaria
• Advertising Services
• 1 - 100 Employee

• Marketing & Communications Manager

  • Feb 2023 - Present

  Executive communications, media relations and thought leadership for lead dentsu Southeast Europe markets: Romania, Bulgaria, Croatia. Executive communications, media relations and thought leadership for lead dentsu Southeast Europe markets: Romania, Bulgaria, Croatia.



Impetum Group

• Romania
• Business Consulting and Services
• 1 - 100 Employee

• Senior Corporate Communication Specialist

  • May 2021 - Feb 2023

  Impetum Group is the Romanian group that brings together capital, management and services, consisting of the union under the same brand of: CITR, the leader of the Romanian insolvency market, ROCA, the first private equity solution to strengthen Romanian SMEs, and ROCA X, a Venture Capital for disruptive tech startups. • Brand communication for ROCA X (Venture Capital for disruptive tech startups), ROCA (private-equity fund for SMEs) and CITR (the leader of the insolvency market in Romania) • Developing, implementing and monitoring the external communication and stakeholder engagement strategy through PR activities and social media (conferences and press releases, interviews, advertorials, speaking opportunities, online & offline content creation, social media, sponsorships & partnerships) • Internal communication projects for employee engagement



Deutsche Telekom Services Europe Romania (DTSE Romania)

• Romania
• Outsourcing and Offshoring Consulting
• 200 - 300 Employee

• Content & Internal Communication Expert

  • Jun 2020 - May 2021

  • Sales&marketing collateral, internal communication & social media content • Targeted business communication for Telekom Germany, The Czech Republic and Slovakia • Communicaton kits for different kind of audiences • Sales&marketing collateral, internal communication & social media content • Targeted business communication for Telekom Germany, The Czech Republic and Slovakia • Communicaton kits for different kind of audiences



TELUS International

• Canada
• IT Services and IT Consulting
• 700 & Above Employee

• PR & Content Marketing Manager Europe

  • Jan 2017 - Mar 2020

  PR & Media Relations ● International public relations, building brand awareness and earning media outreach in France and Germany with the support of the European PR agencies and the Global Communications team ● B2B & B2C communication through a cadence of media engagement, execution of C-level visibility activities and earned & paid media engagements ● From PR copy (inquiries, speech writing, press releases, press visits, information kit, feature stories, bylined articles) to media relations and crisis management Content Marketing ● Inbound marketing strategy and implementation for driving targeted leads and sales (content creation, video content, online promotion, press&PR, thought leadership, lead nurture campaigns, international events management on games) ● Content marketing projects for the European business audience across multiple platforms to drive notoriety, engagement and lead generation on verticals like: Fast-Growing Technology, Fintech & Financial Services, Games and Travel & Hospitality ● Develop sales & marketing collateral (web content, blog posts, guides, case studies, white papers, data/fact sheets, brochures, ebooks, customer success stories, slide presentations, email templates) Corporate and Public Affairs ● Build TELUS International Romania reputation in the local business media and the business community ● Stakeholders relations - single point of contact for all the external partners (business networks & industry associations) ● Develop in-house CSR communication for the TELUS Days of Giving (the flagship global CSR event) and TELUS International Romania Community Board ● Create and deploy employer branding creative projects with a PR focus ● Copywriting for internal communications



BRD - Groupe Societe Generale

• Romania
• Banking
• 700 & Above Employee

• PR & Communications Project Manager

  • Jan 2015 - Jan 2017

  Corporate communication ● Content development for PR projects, intranet and social media ● Media relations and influencers’ coordination (journalists, bloggers, KOLs) ● Corporate events (press conferences, media trips, roadshows) and stakeholders management ● Conduct quantitative and qualitative market research studies: BRD corporate reputation, Banking advertising monitor, Financial market trend report, Performing arts in the urban areas, Romanians’ perspectives on sports and tennis Internal communication & CSR ● Create and deliver internal messages and newsletters on a wide range of topics ● Implement tailored projects with NGOs active in social, educational, cultural areas ● Coordinate and monitor volunteering programs at a national level ● Sponsorships & events; media relations for corporate cultural responsibility projects Brand & digital communication ● Project management for ATL & BTL integrated campaigns; coordinating the creative, PR and media agencies for the assigned projects; manage budgets of up to EUR 400k ● Coordinate the social media strategy implementation ● Supervise the marketing & branded content on BRD’s platforms (Facebook, YouTube, the corporate website, the cultural platform)



GSK

• United Kingdom
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Marketing & Brand Communication Coordinator

  • May 2010 - Dec 2014

  - Operational marketing for a large brand portfolio in Hospital (Oncology, HIV, Thrombosis, Neurology, Rare Diseases), Respiratory, Urology, Pharmacies, Dermatology, Immunology- Project management for sales & mkt campaigns deployment- Assist the Brand Managers in executing, supervising full-year integrated marketing programs and adapting the locally targeted campaigns- Develop and implement BTL and media campaigns with the support of creative & PR agencies- Coordinate marketing & sales events- Conduct market research studies on HIV, Dermatology, Respiratory and Pharmacies Brand communication Oncology, HIV, Dermatology, Neurology and Respiratory- Design and develop internal awareness and integrated brand communication campaigns - Implement internal and external product launches- Develop promotional materials for the sales force, health care professionals and patients Public Health & Corporate Affairs (extended responsibilities for 1 year)- Coordinate CSR projects with NGOs and patient organizations- Execute internal and external corporate communication activities- Localize the CSR strategy by conceiving and coordinating volunteering campaigns

• Brand Executive Vaccines

  • Jun 2008 - May 2010

  - Assist the Brand Managers in developing and executing brand plans to meet brand objectives - Monitor external agencies to ensure brand programs are performed with required quality and agreed cost & timescale- Manages the development of comm. materials by collaborating with agencies & printing hub- Coordinate GSK presence at national & international events - manage and track budgets



Vodafone

• United Kingdom
• Telecommunications
• 700 & Above Employee

• HR Referent

  • Oct 2007 - Jun 2008

  - Staff selection and recruitment for all employee categories - Support in planning and implementing career performance activities - Management of employee integration process - Administer HR-related documentation - Staff selection and recruitment for all employee categories - Support in planning and implementing career performance activities - Management of employee integration process - Administer HR-related documentation



Michelin

• France
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Recruitment Assistant

  • Apr 2007 - Oct 2007

  - Participate and organize the recruitment process; follow up on candidates’ references - Analyzing the resumes and making a preliminary selection - Recruitment advertising internally and externally - Liaise with recruitment agencies - Internal communication on HR related subjects - Participate and organize the recruitment process; follow up on candidates’ references - Analyzing the resumes and making a preliminary selection - Recruitment advertising internally and externally - Liaise with recruitment agencies - Internal communication on HR related subjects



Accenture

• Ireland
• Business Consulting and Services
• 700 & Above Employee

• HR BPO Analyst with French, HR Services Division

  • Dec 2006 - Apr 2007

  - Managing current employee records and applicants and acting as a liaison with other departments located in Romania and France such as Comp& Ben, Payroll, Recruitment - Act as support for the French employees in Unilever by providing them with the information and documents needed in time and in a quality manner - Data entry in client HR systems and tracking tools; update HRIS systems - Perform all client related tasks in areas such as: contracts, transfers, job data, time attendance - Managing current employee records and applicants and acting as a liaison with other departments located in Romania and France such as Comp& Ben, Payroll, Recruitment - Act as support for the French employees in Unilever by providing them with the information and documents needed in time and in a quality manner - Data entry in client HR systems and tracking tools; update HRIS systems - Perform all client related tasks in areas such as: contracts, transfers, job data, time attendance