Chief Marketing and Business Development Officer

• Aug 2022 - Present

SIMION & BACIU is an award-winning intellectual powerhouse that lines up a stellar team of lawyers and counselors, at all levels of seniority. I provide concrete support with the marketing and business development initiatives of the firm. SIMION & BACIU is an award-winning intellectual powerhouse that lines up a stellar team of lawyers and counselors, at all levels of seniority. I provide concrete support with the marketing and business development initiatives of the firm.

Founder

• Jun 2022 - Present

Director of Business Development, Marketing and Communications NNDKP

• Jul 2018 - May 2022

NNDKP is a 6-time winner of the Law Firm of the Year award at the Chambers Europe Awards gala.Responsible for identifying, designing and deploying the most suitable business development related approach for one of the most respected law firms active in Romania, including in connection with internal assessment, design and implementation of a long-term go-to-market strategy, corporate communication and operation marketing. Managing the marketing and business development department, a raising stars team that succeeded in being recognized as a reference specialized team, internally and externally, with highlights of activity including:- building the necessary and specific communication and marketing repository and long term relationship and operational activities that resulted in NNDKP being awarded Law Firm of the Year in Romania at the Chambers Europe Awards for 3 out of the 6 times the firms received this distinction- providing support for the organizing the Annual Legal & Tax Conference by NNDKP, 6 out of the 7 editions that took place during my tenure in this role - this is a reference event for the Romanian business community organized in partnership with Ziarul Financiar, the most important economic business newspaper in Romania- organizing 3 editions - concept to deployment - the NNDKP Annual Winter Party, a 350+ participants event, dedicated to clients and lawyers, a reference social and networking event for the local community

Director of Business Development | Head of Business Development and Marketing (since June 2016)

• Jan 2016 - Jun 2018

Business Development Manager

• Mar 2014 - Jan 2016

Business Development & Marketing Manager

• Jul 2009 - Feb 2014

Responsible for the deployment and implementation of business development and marketing initiatives within the Bucharest office, including in relation to business planning, account management, pitching, competitive intelligence, communication. Contributor to the integration of the business development and marketing function within the Regional structures (currently EMEA region) and the deployment of various global and regional initiatives (e.g., CRM system, practice development). Responsible for the deployment and implementation of business development and marketing initiatives within the Bucharest office, including in relation to business planning, account management, pitching, competitive intelligence, communication. Contributor to the integration of the business development and marketing function within the Regional structures (currently EMEA region) and the deployment of various global and regional initiatives (e.g., CRM system, practice development).

Marketing Manager

• Oct 2008 - Jul 2009

Major accomplishments include: Coordinated the research, design and successful implementation of the new visual identity of the company. This involved internal and external audit, extensive work with the selected advertising agency, including on the new identity itself and subsequent declinations of it (also concerning a corporate brand campaign - TV, radio, online), new website (concept & content), new marketing collateral (visual and content), PR activities (press conference included), internal marketing communications, other external communications. Coordinated the design and rolling out of the 2008/2009 motor-vehicle liability insurance campaign, in cooperation with a major oil & gas industry player, engaging a national deployment and the use of ATL, BTL, call center and other traditional and non-traditional channels.

Business Developement&Marketing, AIBD

• May 2007 - Sep 2008

Responsible for planning and implementation of marketing programmes supporting the go-to-market activity of EY, with a focus on the key accounts. Main activities focused on coordinating or delivering the specific actions in the following areas account management and business development support, as well as operational marketing. Responsible for planning and implementation of marketing programmes supporting the go-to-market activity of EY, with a focus on the key accounts. Main activities focused on coordinating or delivering the specific actions in the following areas account management and business development support, as well as operational marketing.

Senior Marketing Manager, BRD Sogelease

• 2004 - 2007

Responsible for the preparation and coordination of the rolling-out of all marketing & communication initiatives, including: - Assessing, motivating & supporting the activity of the distribution channels; providing marketing instruments and marketing specific actions (direct marketing, own or co-branded promotions, regional marketing action plans based on market analysis, financial and non-financial motivation initiatives/internal contests) - Developing, implementing and monitoring of all external & internal communication activities, both corporate & product related; brand management, including new visual identity implementation rolling-out (ATL and BTL components); both on a standalone basis and jointly with BRD GSG relevant departments, as well as both developed on internal exclusive resources and concepts or in cooperation with advertising and media agencies - Market research (customers, partners, internal) & marketing analysis (business environment, competition) - Internal reporting to top management and significant parties; business planning assistance - Internal marketing - Prepare & monitor the implementation of department procedure & staff action plans and administrating the marketing budget

Business Development Manager

• Dec 2002 - Sep 2004

Coordinated over 30 major market analysis projects documenting investment opportunities for the company, covering a wide range of industry sectors, such as consumer products, food & beverages, household appliances. Coordinated over 30 major market analysis projects documenting investment opportunities for the company, covering a wide range of industry sectors, such as consumer products, food & beverages, household appliances.

Senior Qualitative Researcher

• 1999 - 2002

I was involvement in or responsible for a wide range of multi-country marketing research and consultancy projects, both qualitative and quantitative, in the following areas: FMCG, banking, IT&C, pharmaceutical. Projects carried out: product testing, packaging testing, concept testing, advertising testing, promotions testing, identification of the cultural values of the targeted public; usage & attitudes, brand image, brand performance, corporate image; mystery shopping. I was involvement in or responsible for a wide range of multi-country marketing research and consultancy projects, both qualitative and quantitative, in the following areas: FMCG, banking, IT&C, pharmaceutical. Projects carried out: product testing, packaging testing, concept testing, advertising testing, promotions testing, identification of the cultural values of the targeted public; usage & attitudes, brand image, brand performance, corporate image; mystery shopping.