Experience

YUNI Beauty

• United States
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Head of Sales & Marketing

  • Feb 2023 - Present

  Leading both the sales and marketing teams for Yuni Beauty and Ameva. They are subsidiaries of Visolis inc. - where biotech meets high performance skincare for a carbon negative future. Leading both the sales and marketing teams for Yuni Beauty and Ameva. They are subsidiaries of Visolis inc. - where biotech meets high performance skincare for a carbon negative future.



ATTITUDE

• Canada
• Manufacturing
• 1 - 100 Employee

• Marketing Director

  • Apr 2021 - May 2022



CHANEL

• United Kingdom
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Senior Marketing Manager - Fragrance and Beauty

  • Jun 2016 - Mar 2021

  - Strategic planning for 32+ makeup and skincare launches per year - Flagship and key retailer pop up events - increased revenue $400k+ per event - Led budget planning of retail experiences, merchandise elements and fixtures - Retailer negotiations with new store setups - Led the national update of Chanel’s merchandise structure - Led the implementation of online retail execution platform (Yoobic) in 5 months - Member of the Corporate Social Responsibility committee - Strategic planning for 32+ makeup and skincare launches per year - Flagship and key retailer pop up events - increased revenue $400k+ per event - Led budget planning of retail experiences, merchandise elements and fixtures - Retailer negotiations with new store setups - Led the national update of Chanel’s merchandise structure - Led the implementation of online retail execution platform (Yoobic) in 5 months - Member of the Corporate Social Responsibility committee



IZAPA

• Mexico
• Cosmetics
• 1 - 100 Employee

• Marketing Consultant

  • Jun 2015 - May 2016

  - Helped build the corporate identity IZAPA – a luxury beauty and lifestyle brand for the high end Mexican marketplace. Reviewed the design of the master brand, recommended market positioning and refined the overall brand identity. - Managed the product development process. Oversaw the development of the new product ranges (skincare and beauty) for the Mexican market. - Managed the financial projections and budgets. Built the annual revenue projections, managed marketing budgets and monitored spendings on a monthly basis. - Prepared training best practices for marketing and distribution teams. Liaised with legal department for corporate setup, distribution deals and market compliance. Show less



CHANEL

• United Kingdom
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Senior Product Manager - Beauty

  • Jul 2010 - Mar 2015

  - Implemented and adapted Chanel global strategies to the Canadian market - Prepared and presented seasonal marketing plans for the beauty segment - Launched luxury beauty product lines - Created new and exciting marketing programs aligned with the brand’s luxury persona - Built the role of CRM manager. Growing and leveraging the CRM database with new ideas and strategies - Implemented and adapted Chanel global strategies to the Canadian market - Prepared and presented seasonal marketing plans for the beauty segment - Launched luxury beauty product lines - Created new and exciting marketing programs aligned with the brand’s luxury persona - Built the role of CRM manager. Growing and leveraging the CRM database with new ideas and strategies



Watier Cosmétiques

• Canada
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Merchandiser

  • 2010 - 2010

  - Developed merchandising elements for specific launches and store needs - Designed seasonal planograms for our retailers and internal teams - Developed plans for stock planning and inventory control - Met with different parties to ensure efficacy of product merchandising - Created merchandising fixtures that are still in use as of today for their functionality - Developed merchandising elements for specific launches and store needs - Designed seasonal planograms for our retailers and internal teams - Developed plans for stock planning and inventory control - Met with different parties to ensure efficacy of product merchandising - Created merchandising fixtures that are still in use as of today for their functionality



L'Oréal

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• Account Executive (territory manager) - Lancôme

  • Sep 2005 - Oct 2009

  - Managed the biggest sales territory in Canada, consistently exceeding sales objectives - Monitored and analyzed the performance of each account for optimization - Recruited and trained qualified staff. Three of them were recognized with awards for outstanding customer service - Managed the biggest sales territory in Canada, consistently exceeding sales objectives - Monitored and analyzed the performance of each account for optimization - Recruited and trained qualified staff. Three of them were recognized with awards for outstanding customer service



Les Ailes de la Mode

• Région de Montréal, Canada

• Regional Buyer - Beauty department

  • 2002 - 2004