Anaïs Krebs

Marketing Manager at CLINIK Épilation Laser
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Contact Information
Location
Lausanne, Vaud, Switzerland, CH

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5.0

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Priscille de Causans (Paire)

I had the pleasure of working with Anaïs when I was working at Dufry. During this time, I got to notice that Anaïs has an excellent professional with outstanding analytical skills and remarkable knowledge of the Marketing and Beauty Industry. She has an impressive capacity to handle multiple projects and strong communication skills. I would strongly recommend Anaïs to any company.

Alexis Moniotte

Thanks to her experience at PUIG, Anais has this invaluable double competence sales/marketing skill which makes her profile as interesting as rare. She would definitively worry on each of her actions to preserve the long term brand equity working on the sales part while coming with pragmatic, applicable and tailor made solutions for markets while working on the marketing side. She is sharp and dedicated to what she does and knows how to embody people behind her projects.

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Experience

    • Cosmetics
    • 1 - 100 Employee
    • Marketing Manager
      • Jan 2021 - Present

      • Responsible for developing and implementing marketing plans • Rebranding of CLINIK image • Social media management and influencers campaigns • Media negotiation and implementation • Production of content for ads, tools, social media, website • Sales analysis and follow-up of new business leads • Marketing budget owner • Management of the Digital Campaign Manager • Responsible for developing and implementing marketing plans • Rebranding of CLINIK image • Social media management and influencers campaigns • Media negotiation and implementation • Production of content for ads, tools, social media, website • Sales analysis and follow-up of new business leads • Marketing budget owner • Management of the Digital Campaign Manager

    • Spain
    • Motor Vehicle Parts Manufacturing
    • 1 - 100 Employee
    • Marketing Brand Manager - Travel Retail Europe
      • Jul 2018 - Sep 2020

      • Responsible for managing and developing Carolina Herrera & Nina Ricci fragrances in Travel Retail Europe• Adapt brand strategies to the Travel Retail Europe market• Partner closely with cross-functional teams (sales, retail, field, finance, demand planning) to ensure the implementation of yearly plans• Drive forecasting process, including valorization and budgeting• Identify growth opportunities & needs (innovation, sets, formats) • Develop marketing tools (leaflets, POS highlights, retailtainment, etc.)• Monthly analysis of performance (sell-in/sell-out) and launch reports• Presentation of PUIG launch plans in retailers' meetings• Follow market trends and competitors' activities Show less

    • Sales Support Executive - Travel Retail Europe
      • Oct 2015 - Jul 2018

      • Focused on DUFRY, n°1 retailer in the channel, and also worked on other clients including Lagardère, Richardson, Kappé, IDF, Setur, etc.• Assortment management (listing of novelties, delistings, repacks)• Temporary animations leader (plan definition & negotiation, targets, sampling & gifts with purchase allocation, budget & invoice follow-up)• Sell-out expert and monthly reports• Provide the field team (10 members) with tools to follow-up on novelties, out of stocks, retail prices, assortment and animations• Price lists definition and price portal owner• P&L management (consumer lines)• Key contact for retailers' product requests (packshots, texts, ads) Show less

    • United Kingdom
    • Retail Luxury Goods and Jewelry
    • 700 & Above Employee
    • Europe Region Media Trainee
      • Sep 2014 - Apr 2015

      • Coordinate advertising materials orders (print, digital, TV, cinema, OOH) between European markets and the Artistic Direction • Consolidate and update European media plans for the 3 divisions • Write post-campaign reports • Coordinate advertising materials orders (print, digital, TV, cinema, OOH) between European markets and the Artistic Direction • Consolidate and update European media plans for the 3 divisions • Write post-campaign reports

    • Switzerland
    • Banking
    • 700 & Above Employee
    • Webmarketing Intern - Webmarketing Department
      • Oct 2013 - Sep 2014

      • Assist with the SEO strategy and website traffic analysis • Presentation of monthly statistics to the Webmarketing team • Update Drupal pages in the context of the redesign of a website • Assist with the SEO strategy and website traffic analysis • Presentation of monthly statistics to the Webmarketing team • Update Drupal pages in the context of the redesign of a website

    • Switzerland
    • Chemical Manufacturing
    • 700 & Above Employee
    • Market Intelligence Trainee - Sales & Marketing Department
      • Jul 2011 - May 2012

      • Write competitor profiles / qualitative market studies • Assist with the creation of a market intelligence database • Conduct online internal surveys • Write competitor profiles / qualitative market studies • Assist with the creation of a market intelligence database • Conduct online internal surveys

Education

  • CREA Genève / SAWI / INSEEC
    Master in Marketing of Luxury Goods, Marketing
    2013 - 2015
  • HEC Lausanne - School of Business
    Bachelor of Science (BSc) in Management
    2008 - 2012

Community

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