Anaïs Dagand

Responsable communication marketing at Médor et Compagnie
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Contact Information
us****@****om
(386) 825-5501
Location
Annecy, Auvergne-Rhône-Alpes, France, FR
Languages
  • Français Native or bilingual proficiency
  • Anglais Full professional proficiency
  • Allemand Limited working proficiency

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Experience

    • France
    • Retail
    • 1 - 100 Employee
    • Responsable communication marketing
      • Jun 2023 - Present

    • Chargée de Projets Communication et Marketing
      • Apr 2021 - Jun 2023

    • France
    • Advertising Services
    • 1 - 100 Employee
    • Project Manager
      • Jul 2020 - Apr 2021

    • Switzerland
    • Automation Machinery Manufacturing
    • 700 & Above Employee
    • Communication and Marketing Officer
      • Jan 2019 - May 2020

      Organisation of all International Events and Exhibitions. Development of print and digital Communication tools: leaflets, brochures, posters, banners, emailing, webnews... Press material creation. Press releases writings. Follow up of press and digital insertions. Corporate movies development. Organisation of all International Events and Exhibitions. Development of print and digital Communication tools: leaflets, brochures, posters, banners, emailing, webnews... Press material creation. Press releases writings. Follow up of press and digital insertions. Corporate movies development.

    • Personal Care Product Manufacturing
    • 700 & Above Employee
    • Trade Marketing Manager Travel Retail
      • 2008 - Sep 2018

      Trade Marketing plans definition following markets characteristics. Decoration guidelines and tool kits creation following corporate charts, market specifications and airports rules. Daily follow up with decorators and fitters in Europe. Merchandising planograms and visual recommendations for each animation depending on the market and the PAX. Follow up of all animations implementation (travels…). Development of POP elements : showcards, visuals, leaflets, brochures, traffic… Show more Trade Marketing plans definition following markets characteristics. Decoration guidelines and tool kits creation following corporate charts, market specifications and airports rules. Daily follow up with decorators and fitters in Europe. Merchandising planograms and visual recommendations for each animation depending on the market and the PAX. Follow up of all animations implementation (travels…). Development of POP elements : showcards, visuals, leaflets, brochures, traffic stoppers, glorifiers, tester holders… Promotional gifts : definition of assortments, forecasts, conditioning and stock follow up. Travel Retail Europe animations budget follow up and analyses. Grooming for Travel Retail Beauty Consultants and Promoters. Project leader of a global incentive group (website creation, objective definition, follow up of the 109 teams results, monthly reports). Newsletters development. Seminar and clients presentations. Best Practice sharing with other regions. Competition benchmark. Show less Trade Marketing plans definition following markets characteristics. Decoration guidelines and tool kits creation following corporate charts, market specifications and airports rules. Daily follow up with decorators and fitters in Europe. Merchandising planograms and visual recommendations for each animation depending on the market and the PAX. Follow up of all animations implementation (travels…). Development of POP elements : showcards, visuals, leaflets, brochures, traffic… Show more Trade Marketing plans definition following markets characteristics. Decoration guidelines and tool kits creation following corporate charts, market specifications and airports rules. Daily follow up with decorators and fitters in Europe. Merchandising planograms and visual recommendations for each animation depending on the market and the PAX. Follow up of all animations implementation (travels…). Development of POP elements : showcards, visuals, leaflets, brochures, traffic stoppers, glorifiers, tester holders… Promotional gifts : definition of assortments, forecasts, conditioning and stock follow up. Travel Retail Europe animations budget follow up and analyses. Grooming for Travel Retail Beauty Consultants and Promoters. Project leader of a global incentive group (website creation, objective definition, follow up of the 109 teams results, monthly reports). Newsletters development. Seminar and clients presentations. Best Practice sharing with other regions. Competition benchmark. Show less

    • Mechanical Or Industrial Engineering
    • 1 - 100 Employee
    • Communication Officer
      • 2007 - 2008

      Development of Communication tools: leaflets, brochures, posters, banners… Organisation of Events and Exhibitions. Press material development. Press releases writings. Follow up of press and digital insertions. Corporate movies development. Website creation support. Competition benchmark. Development of Communication tools: leaflets, brochures, posters, banners… Organisation of Events and Exhibitions. Press material development. Press releases writings. Follow up of press and digital insertions. Corporate movies development. Website creation support. Competition benchmark.

Education

  • IPAC Genève
    Master Développement International
    2006 - 2008
  • IPAC Annecy
    Diplôme de Business Unit Manager
    2005 - 2006
  • Institut de la communication et des médias - Echirolles
    Licence de Communication
    2002 - 2005

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