Experience

Klips Official

• Israel
• Financial Services
• 1 - 100 Employee

• Head of content

  • May 2022 - Present

  In charge of the internal & external content segment in a fintech company (blockchain, crypto, digital banking) • Responsible for managing the process of ideation, market & competitor research, strategy, execution, and delivery of copy materials • Manage brand, UX & marketing creatives ideation & production for all digital-cross-channels (website, media, socials) • Customized brand message to reach and capture target audience interest and drive engagement via UX research and app microcopy, while developing user flow, onboarding, KYC process clarification, etc • Conceptualize and advocate the brand's tone & voice to convey a clear and actionable messaging funnel • Work in fast-paced environment of dynamic, collaborative team of stakeholders including socials manager, video expert, automation marketing manager, PPC expert art director, product manager • Manage freelance copywriters and lead overall conversion-driven content marketing operation • Manage the SEO process, working closely with specialists to apply strategy & optimization according to reports • In charge of translation operation, and locating external, supportive outsources • Prepared business pitches and presentations • Developed and promoted editorial calendars to enhance brand identity to media and public • Increased brand awareness through development and implementation of marketing automation campaigns • Oversaw social media presence and aligned posts to include branding and trending ideas • Researched latest market trends and analyzed data to develop RTM content strategies • Collaborated with other departments to develop integrated branding and marketing strategies • Reviewed marketing materials and documents for brand accuracy, values and design * * Technical writing & documentation of app products and content style guide Show less



Zozora Digital Agency

• Kyoto, Japan

• Content lead

  • Jul 2020 - Apr 2023

  Created imaginative & actionable content conveyed with clarity and coherence • Craft cultivating UX strategies to strengthen user/product engagement, while simplifying user journey to promote clear decision-making through user analysis and microcopy touchpoints • Generate original & effective copy, keeping brand values & content styling as performance guidelines • Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs • Created data-driven content forming various marketing funnels as part of comprehensive monetization operation • Identified target audiences to analyze characteristics, behavior and media habits • Presented clients with unique copy options based on overall marketing objectives • Promoted and marketed works through social media platforms • Develop unique content through social listening and independent sources • Generated stories to reflect current trends and news to pull audience into website • Monitored competitor content to identify areas for improvement in client campaigns • Form creative content strategies to best engage consumer audiences Show less



FLOW Digital

• Israel
• Advertising Services
• 1 - 100 Employee

• Senior Copywriter

  • May 2019 - Feb 2020

  Storyteller, emphasizing personalized writing approach for segmented audiences • Create high-impact messaging for marketing media, contributing to increases in revenues and market share. • Create content for websites and online publications • Improve click conversion rates with strategic creation of online advertisements • Monitor performance of copywriting campaigns and analyzed data to identify areas of improvement • Support client projects from planning to on-time completion of quality deliverables • Perform cross-reference research dedicated to well-focused content production • Provide writing support in fast-paced environment for variety of public-facing materials • Interviewed individuals by phone, video chat and in person to write news stories. Show less



Digital BLVD

• Advertising Services
• 1 - 100 Employee

• Content Writer

  • May 2018 - Apr 2019

  Managed the entire creative writing & editing process of articles, web page content, social media, LPs, mailers, banners, ads, inter-organizational materials, ebooks, case studies, compliance contents, blog posts, advertorials, newsletters • Generated original content on current news and trends in the field of Blockchain & Fintech industry • Repurposed and optimized existing content for use in different mediums • Generated creative materials according to project briefs compatible with target audiences, to drive traffic & convert leads • Created concise content to best convey brand messages within a vibrant tech environment • Worked closely with multiple stakeholders & departments to devise and apply ideas and strategies to increase customer retention • Managed communication process with outsourced service providers • Developed content for press releases and newsletters to promote products and services • Completed thorough research into assigned topics Show less



WEB3 - Online Marketing Group

• Israel
• Marketing Services
• 1 - 100 Employee

• Creative Writer

  • Dec 2017 - Apr 2018

  Co-managed email marketing activity, including creative writing and data-driven optimization • Community management through social media channels, including FB, LinkedIn & Twitter • Harnessed productive cooperation of multiple inter-organizational departments & outsourcing • Generated digital presence including the creation of content across all media channels • Collaborated with team members on topic ideation to determine key buyer personas and goals • Researched and wrote original content for case studies, emails and newsletters • Chose and followed targeted styles, grammatical approaches and narrative voices for each piece. Show less



Freelance, self-employed

• Content writer, copywriter and translator

  • 2015 - 2018

  Took on diverse content projects based on creative thinking and effective execution • Managed a comprehensive formation of digital presence for a versatile clientele, based on research & brief • Collaborated with freelance marketing service providers while being active member of Fiverr scene • End-to-End customer portfolio management including onboarding, characterization, writing & marketing • Writing & editing diverse contents, articles, LPs, catalogs, and websites in several subject fields • Generated persona scripts as part of the branding process and strategy • Formed & managed LinkedIn profiles & business pages, Facebook business pages Show less