Anastasiya Safonava
Digital Content and Marketing Manager at Hsquared Media- Claim this Profile
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Bio
Experience
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Hsquared Media
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Australia
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Media Production
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1 - 100 Employee
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Digital Content and Marketing Manager
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Jul 2022 - Present
- Leading a digital content strategy, maximising engagement for brand partners.- Creating and executing a digital marketing calendar across multiple social media channels.- Working collaboratively with the production crew and talent to create creative and engaging online content for brand partners.- Maintaining multiple websites, including uploading accurate content and serving ads.- Writing, designing, and scheduling direct email marketing campaigns to a database of subscribers.- Liaising with brand partners and key stakeholders to ensure online engagement of branded content.
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T15 MEDIA
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Australia
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Media Production
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1 - 100 Employee
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Marketing Manager
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Jan 2021 - Jul 2022
- Developing and executing social media strategies - market research - target audience analyses - social media audit - competitor analyses - developing a creative concept based on the research - developing a content strategy - developing a social media content calendar- Developing and executing paid ads strategies. - Assisting clients with their strategies. - Setting up, tracking, and optimizing Google ads, FB & Instagram ad campaigns. - Managing multiple marketing projects. - Editing TV shows.
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New York Media Group
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Netherlands
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Travel Arrangements
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1 - 100 Employee
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Marketing and PR Manager
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Jul 2018 - Jun 2019
- Developing & Implementing (digital) marketing strategy- Setting up, tracking and optimising Google Adwords and Facebook campaigns- Carrying out PR activities - Implementing tactics to increase the number of newsletter subscriptions- Creating advertisement templates in various formats and file types- Assisting with participation in NewYork.nl at (international) fairs- Customer service help-desk for NewYorkCity.ru - Developing & Implementing (digital) marketing strategy- Setting up, tracking and optimising Google Adwords and Facebook campaigns- Carrying out PR activities - Implementing tactics to increase the number of newsletter subscriptions- Creating advertisement templates in various formats and file types- Assisting with participation in NewYork.nl at (international) fairs- Customer service help-desk for NewYorkCity.ru
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Assistant Marketing
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Aug 2017 - Feb 2018
-Planning & scheduling the program Communications with stakeholders internal & external -Project management -Communications with vendors -Purchasing process Creating invitations, thank you messages etc.-Creating POS materials -Preparing documentation for roll-out Guarding Philips brand guidelines -Marketing Assets Creation -Planning & scheduling the program Communications with stakeholders internal & external -Project management -Communications with vendors -Purchasing process Creating invitations, thank you messages etc.-Creating POS materials -Preparing documentation for roll-out Guarding Philips brand guidelines -Marketing Assets Creation
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Education
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Hogeschool Utrecht
Bachelor's degree, Marketing -
Gomel'ski Dzjaržauny Universitet imja Franciska Skarany
Teaching English as a Second or Foreign Language/ESL Language Instructor -
Amsterdam University of Applied Sciences
International Business