Anastasiya Safonava

Digital Content and Marketing Manager at Hsquared Media
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Contact Information
us****@****om
(386) 825-5501
Location
Kensington, Victoria, Australia, AU

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Experience

    • Australia
    • Media Production
    • 1 - 100 Employee
    • Digital Content and Marketing Manager
      • Jul 2022 - Present

      - Leading a digital content strategy, maximising engagement for brand partners.- Creating and executing a digital marketing calendar across multiple social media channels.- Working collaboratively with the production crew and talent to create creative and engaging online content for brand partners.- Maintaining multiple websites, including uploading accurate content and serving ads.- Writing, designing, and scheduling direct email marketing campaigns to a database of subscribers.- Liaising with brand partners and key stakeholders to ensure online engagement of branded content.

    • Australia
    • Media Production
    • 1 - 100 Employee
    • Marketing Manager
      • Jan 2021 - Jul 2022

      - Developing and executing social media strategies - market research - target audience analyses - social media audit - competitor analyses - developing a creative concept based on the research - developing a content strategy - developing a social media content calendar- Developing and executing paid ads strategies. - Assisting clients with their strategies. - Setting up, tracking, and optimizing Google ads, FB & Instagram ad campaigns. - Managing multiple marketing projects. - Editing TV shows.

    • Netherlands
    • Travel Arrangements
    • 1 - 100 Employee
    • Marketing and PR Manager
      • Jul 2018 - Jun 2019

      - Developing & Implementing (digital) marketing strategy- Setting up, tracking and optimising Google Adwords and Facebook campaigns- Carrying out PR activities - Implementing tactics to increase the number of newsletter subscriptions- Creating advertisement templates in various formats and file types- Assisting with participation in NewYork.nl at (international) fairs- Customer service help-desk for NewYorkCity.ru - Developing & Implementing (digital) marketing strategy- Setting up, tracking and optimising Google Adwords and Facebook campaigns- Carrying out PR activities - Implementing tactics to increase the number of newsletter subscriptions- Creating advertisement templates in various formats and file types- Assisting with participation in NewYork.nl at (international) fairs- Customer service help-desk for NewYorkCity.ru

    • Assistant Marketing
      • Aug 2017 - Feb 2018

      -Planning & scheduling the program Communications with stakeholders internal & external -Project management -Communications with vendors -Purchasing process Creating invitations, thank you messages etc.-Creating POS materials -Preparing documentation for roll-out Guarding Philips brand guidelines -Marketing Assets Creation -Planning & scheduling the program Communications with stakeholders internal & external -Project management -Communications with vendors -Purchasing process Creating invitations, thank you messages etc.-Creating POS materials -Preparing documentation for roll-out Guarding Philips brand guidelines -Marketing Assets Creation

Education

  • Hogeschool Utrecht
    Bachelor's degree, Marketing
    2014 - 2018
  • Gomel'ski Dzjaržauny Universitet imja Franciska Skarany
    Teaching English as a Second or Foreign Language/ESL Language Instructor
    2010 - 2012
  • Amsterdam University of Applied Sciences
    International Business
    2017 -

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