Experience

Orimi Trade

• Russian Federation
• Food and Beverage Services
• 1 - 100 Employee

• Seniour brand manager, Tea category (TESS)

  • Nov 2018 - Present

  •Strategic brand management: setting annual and long term goals with action plan •Product assortment management: price positioning, distribution level, communication with R&D department •New product development: initiation, planning, execution including advertising support •Brand plan developing and tracking of 360 marketing campaigns and activations: digital and social media, influence marketing, promo campaigns, TV and digital commercial shooting. •Initiation and management of marketing research •Development of limited and gift assortment Show less



Tikkurila

• Finland
• Chemical Manufacturing
• 300 - 400 Employee

• Marketing Specialist (european brands)

  • Dec 2016 - Oct 2018

  Implementation of advertising campaigns and marketing activities to promote products of European brands:• Monitoring of competitors and target audience• Implementation of brand strategy in Russia• Implementation of the annual marketing plan to promote international brands• Budgeting of costs for promotion of international brands in Russia• Development and updating of design of advertising materials in accordance with the brand book• Copywriting, writing texts for marketing communications • Planning and implementation of Federal advertising campaigns for international brands, including media placement• Tendering of advertising agencies• Participation in cross-functional projects related to the promotion of international brands in Russia• Control of document flow Show less

• Marketing Specialist

  • Sep 2013 - Dec 2016

  Marketing promotion of Tikkurila professional sector in Russia:• Development and production of nonstandard advertising materials for professional segment (for designers, architects, builders, industrial direction)• Creation and placement of advertising and PR materials in specialized media• Planning and organization of ATL and BTL activities in the Tikkurila retail store for constructors• Organization of customer events (trips to Finland, distribution conferences, exhibitions, training)• Annual planning for the B2B segment (professionals, industry) Show less



Nokian Tyres plc

• Finland
• Automotive
• 700 & Above Employee

• Marketing coordinator

  • Jan 2012 - Dec 2012

  Coordination of joint advertising campaigns with partners in regions: Moscow, Far East, Volga region, Siberia: • communication with partners on all stages of advertising campaigns: planning, organization, control of realization, closing; • controlling of budget and effectiveness provided media-plans; • approval of adapted materials for outdoor, radio, TV, internet and press advertizing; • preparing of internal reports; Coordination of joint advertising campaigns with partners in regions: Moscow, Far East, Volga region, Siberia: • communication with partners on all stages of advertising campaigns: planning, organization, control of realization, closing; • controlling of budget and effectiveness provided media-plans; • approval of adapted materials for outdoor, radio, TV, internet and press advertizing; • preparing of internal reports;