Experience

Digiastar

• Greece
• Information Services
• 1 - 100 Employee

• CEO at Digiastar Technologies

  • Feb 2021 - Present

  Founder & Co-Owner of Digiastar Technologies (https://digiastar.com).Running a rapidly growing business and an in-house team, in the fields of • Web Development• Digital Marketing• Software Engineering Founder & Co-Owner of Digiastar Technologies (https://digiastar.com).Running a rapidly growing business and an in-house team, in the fields of • Web Development• Digital Marketing• Software Engineering



ZuluTrade

• Greece
• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing Manager

  • Jun 2018 - Feb 2022

  Marketing Manager of the ZuluTrade’s brand. Reporting directly to the CEO of the company.Responsible for the Digital marketing’s KPIs while focusing on the increase of the Forex's platform investors. Submitting proposals to successfully invest & allocate marketing budget in regard to cost-benefit analysis. Undertook the optimization of SEO & SEM with a constant focus on return on investment. • Performance Marketing. Supervising and co-working with external agencies for a broad range of online ads (Google Search ads, Display Network ads, UAC campaigns, Facebook ads, Apple Search Ads, Native ads) supervising the metrics and proposing bid adjustments. Introducing new tests for audiences with low CPL. • Search Engine Optimization. Supervising and cooperating with external agency while providing guidance regarding the reporting and ensuring the project’s progress stays on track. • Content Marketing & Advertorial Strategy. Initiated it for targeting profitable markets internationally • Branding & Positioning. Reviewing the company’s branding in order to stay up-to-date with today’s trends • Social Media Management. Creating the content strategy, monitoring metrics & videos production process • UX/UI & User onboarding experience. Utterly altered the user path & area for conversion improvement. • Updating ZuluTrade’s digital marketing by incorporating latest trends, marketing tools & new technologies



Honest Partners - Digital Services

• Greece
• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing Manager

  • Jun 2016 - Feb 2018

  • Management of the marketing mix of company's products & services.• Research, testing, acquisition and usage of the best-in-class marketing tools & platforms.• Customized KPIs setup, tracking and monthly reporting, per project.• Google Analytics, AdWords, Social Media Management & Marketing (Facebook ads, Twitter ads & LinkedIn Ads), Email Campaigns, SMS Marketing, PR, Conference attendance and Press Releases.• End-to-end Marketing Funnel management (awareness, consideration, preference, purchase, retention).• Customer Journey planning,monitoring,evaluation and re-purposing.• Conversion Funnels management & ROI monitoring, per project.



The Janssen Pharmaceutical Companies of Johnson & Johnson

• United States
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Digital Communications Assistant

  • Oct 2015 - Apr 2016

  • Corporate/Product Websites administrator (Production & Staging environment)• Communication plan creation • Content legality procedures • Email Campaign / Newsletters• Digital Advertising & Agency collaboration• Department’s budgeting overview • Corporate/Product Websites administrator (Production & Staging environment)• Communication plan creation • Content legality procedures • Email Campaign / Newsletters• Digital Advertising & Agency collaboration• Department’s budgeting overview



Procter & Gamble

• United States
• Manufacturing
• 700 & Above Employee

• External partner - MBA thesis (MBA International)

  • Jun 2014 - Nov 2014

  • Multi-brand Online CRM platform & Landscape Analysis. • Consumer engagement. • Multi-brand Online CRM platform & Landscape Analysis. • Consumer engagement.



AIESEC

• Canada
• Non-profit Organizations
• 700 & Above Employee

• Vendor

  • Mar 2012 - Jun 2012

  Voluntarily worked for the project "Make it possible" of AIESEC in coordination with United Nations Organizations' Global goals for 2012.I visited more than 90+ schools of Attica in order to close deals with their Director's and bring foreign teachers from other countries of the E.U to teach the greek students.Had the most deals closed as a vendor and received the reward which has been set for the winner. Voluntarily worked for the project "Make it possible" of AIESEC in coordination with United Nations Organizations' Global goals for 2012.I visited more than 90+ schools of Attica in order to close deals with their Director's and bring foreign teachers from other countries of the E.U to teach the greek students.Had the most deals closed as a vendor and received the reward which has been set for the winner.



Be A Change | Finland project

• Project Manager

  • Feb 2011 - Apr 2011

  BE A CHANGE ORGANIZATION – Tampere, Finland Anastasios was working in a business incubator with the goal to deliver the annual Finnish business competition of social business entrepreneurship.• Had to perfectly use the small amount of resources available. • Raised 2000 euro funding and received different kind of useful products as a donation.• Designed Marketing Plan and had several presentations in Finnish Universities’ Auditoriums.• Designed a Social Media campaign, implemented Viral Marketing, distributed printed material• Came in contact, arranged meetings and closed deals with entrepreneurs and business advisors