Experience

Lionel Hitchen Limited

• United Kingdom
• Food and Beverage Services

• Export Sales Manager

  • Mar 2021 - Present



Churchill's Confectionery LTD

• United Kingdom
• Food & Beverages

• International Sales Manager

  • May 2019 - Mar 2021

  Serve as the driving force behind rapid revenue growth, high-volume new business, strong client relations, and logistics coordination across an international territory (Europe, Asia, Oceania, and South America). Lead multiple critical business aspects including generating budgets, overseeing operations, and maintaining a consistent industry presence by launching exhibitions. Attend shows with clients to increase engagement. Conduct in-depth research on evolving trends.Expand portfolio with global clients spanning across Baltic States, Russia, Middle East, China, and Australia, among others. Enhance business retention through exemplary customer service, open lines of effective communication, and a strong rapport with more than 200 existing accounts. Add value to clients by presenting related services and products. Substantiate fluid pipelines of incoming business by pursuing viable leads, 900 total so far. Repeatedly exceed expectations with a total YOY growth of 33% in annual sales revenue. Facilitate the complete turnaround of the company by revitalizing corporate structures, budgets, and processes. Voluntarily integrated innovative technology and streamlined internal processes by incorporating new CRM systems, which increase efficiency and accuracy. Inform key business decisions by analysing measurable performance data and identifying opportunities for improvement company-wide.Selected Contributions:• Achieve a YOY growth of 33% due to increasingly profitability systems and practices.• Improve profit margins and secure a competitive position for the company through use of industry expertise.• Uphold notably high conversion rates; remain updated on consistently evolving trends to sustain high results.• Collaborate with design teams on branding and labelling; closely track progress and growth on a monthly basis.



Gel Co Ltd

• China

• Export Sales Manager (Asia)

  • Jan 2017 - Mar 2019

  Managed related documentation, such as contracts, agreements, invoices, custom documentation, and product labels. Searched above-and-beyond for the right partner and negotiated deals with Chinese partners, building a product from scratch.Collaborated with central excise, customs, and director general of foreign trade, building long lasting sustainable relationships and supervising customs clearing and forwarding. Sourced right supplier for the client by managing negotiations, developing the product line, translating and working on the contract, performing quality control, and leading whole process including custom documents, export/ import, and shipping goods containers right to the client's door. Planned and scheduled orders for export to Russia from various factories in China. Managed household goods supply, reduced costs, and ensured quality levels by creating and implementing strategic plans to move goods between countries; facilitated the decision-making process by supporting senior management.Selected Contributions:• Closed contracts with four suppliers with a value of 5M USD worth product as well as mediated two more suppliers.



Sino Expert Enterprise (S.E.E.)

• Director and Co-Founder (EMEA)

  • Sep 2013 - Dec 2017

  Developed the product and bringing/ importing it to bureaucratic China, after that structured distributor database through participation in huge amount of events and exhibitions. Introduced Russian market to China primarily for export services, supervising order management dealings, directing on-site quality controls, contract negotiations, company verifications, various product sourcing, and development of such, closing over 100 successful dealings.Developed and directed trade cooperation between China and Latvia, identifying business opportunities for many other companies to import and export products. Delivered detailed product base reports, conducted competitor analysis, and formed effective strategy development and investment planning by determining goals and objectives and performing changes in response to shifting market dynamics. Planned and organised seminars and presentations directed at Latvian SMEs, delivering assistance on entering Chinese market. Provided support to foreign companies to register WFOEs and ROs on-site in China, facilitating in overcoming challenges of Chinese bureaucracy. Trained and mentored sales team, evaluated competitors’ offerings, and designed comprehensive business strategies to dominate the market. Established strong working relationship with Latvian government who invested in Latvian suppliers and promoted to China market.Selected Contributions:• Introduced Latvian market to China through negotiations with Latvian government for importing and exporting of food and beverage products amounting to over €2M with ten containers/month of merchandise between both countries. • Attended and contributed in at least 100 fairs, exhibitions, and trade shows to promote various products, effectively establishing over 50 contracts.• Steered import of company’s products through process, such as custom processes,sticker verifications, certificates translations and documents preparations, logistics services,custom clearance, warehousing



Suyatex Co., Ltd

• Overseas Sales and Development Representative

  • Jan 2013 - Dec 2013

  Concentrated changing environment and growing product range to maintain worldwide market trends in the fashion industry by conducting surveys and research to better understand the needs of potential customers.Monitored Suyatex’ marketing and sales of all high quality woven and knitted textiles. Coordinated national conferences, delivery of event, and product specific presentations. Directed company’s marketing functions, including logo, website, brochures, business cards, and presentations. Collaborated with international customer and supplier to develop successful marketing campaigns as well as interpreted and presented company in Chinese, English, and Russian. Estimated sales and formulated daily reports for decision making purpose by senior management.Selected Contributions:• Created company profile from scratch in English and Russian (on top of Chinese) all from business cards to website. • Attained a contract for three types of CDC blouses with major Apparel Group Company based in China that works with such brands as Calvin Klein and Andrew Marc.



Tongrentang Investments Group

• Representative and Interpreter (Volunteer)

  • Nov 2010 - May 2013

  • Conducted bilingual negotiations (English and Chinese).• Organized meetings on behalf of management. • Interpretation.• Instruction on differing nation’s approach to business, traditions and customs. • Conducted bilingual negotiations (English and Chinese).• Organized meetings on behalf of management. • Interpretation.• Instruction on differing nation’s approach to business, traditions and customs.



Huowaxiang Primary School

• Chinese Teacher (Internship)

  • Oct 2012 - Dec 2012

  • Taught Chinese phonics and vocabulary, and development of students’ reading and writing skills.• Lesson planning and preparation.• Evaluating and recording student progress.• Participating in various activities and meetings arranged by the school. • Taught Chinese phonics and vocabulary, and development of students’ reading and writing skills.• Lesson planning and preparation.• Evaluating and recording student progress.• Participating in various activities and meetings arranged by the school.



International English Training Center of Nanjing Normal University

• ESL Teacher

  • Sep 2010 - Jul 2012

  • Bilingual delivery of English lessons to secondary school students ages 6-15, mastering knowledge of teaching material from multiple curricula. • Lesson development and planning including the incorporation of various forms of secondary material such as warm-up activities, games, flash cards and audio and visual media. • Contribution to business support activities associated with managing a school:• Classroom logistics and timetable management.• Liaison with parents and guardians (in Chinese).• Organization of demonstration of Open Classes (twice per term) for prospective students and their families.• Coached and mentored the newly recruited teachers.



Silvanols Pharmaceuticals Ltd

• Medical Sales Representative

  • Aug 2008 - Jun 2010

  • Responsible for overseeing Silvanols’ marketing and sales of all men’s health, digestive, nervous systems, cardiovascular health supplements and pharmaceuticals. • Relationship Manager for hospitals and pharmacies in the Latvian market. • Responsible for the coordination of national pharmaceutical conferences. Delivery of event and product specific presentations.• Developed successful marketing campaigns.• Conducted surveys and research to better understand the needs of potential customers.• Conducted rigorous induction and evaluation of newly recruited marketing and sales staff.



FF Produkts Ltd

• Sales Manager

  • Dec 2006 - Aug 2008

  • Represented FF Produkts in the Latvian market and Baltic region in distributing fresh meat products. • Responsible for the coordination of national conferences. Delivery of event and product specific presentations.• International customer and supplier liaison and relationship management.• Reviewed sales and marketing information both historical and current.• Responsible for conducting team meetings.• Evaluated competitors and developed strategies to dominate the market.• Forecasted sales for senior management.• In cooperation with advertising agencies, developed marketing campaigns and sales strategies.• Coached and mentored the sales team.