Marketing Specialist

• Dec 2022 - Present

• Creating of marketing CRM campains for 5 countries for archiving commercial targets;• Developing the customer life cycle, ensuring LTV improvement and activation;• Development of loyalty program;• Improvement of customer experience and digitalization of the contact plan;• Creating the visuals (with cooperation of external designers);• Creation of documents for campaign implementation in countries;• Analysis and presentation of campaign results; • Creating of marketing CRM campains for 5 countries for archiving commercial targets;• Developing the customer life cycle, ensuring LTV improvement and activation;• Development of loyalty program;• Improvement of customer experience and digitalization of the contact plan;• Creating the visuals (with cooperation of external designers);• Creation of documents for campaign implementation in countries;• Analysis and presentation of campaign results;

Email Marketing Specialist

• Mar 2022 - Dec 2022

• Managing creative briefs and workflow for new campaigns and ensuring materials are delivered on time and within agreed strategy and plan.• Setting up A/B tests, interpreting results and recommending next steps for campaigns.• Managing campaign send lists.• Developing and implementing onboarding, retention, reanimation, and triggered workflows.• Creating email campaigns in ESP to educate, engage, and convert prospects and to nurture existing customers, to drive higher retention and customer LTV.• Collaborating with creative, brand, and marketing colleagues to ensure email campaign.

Email marketing specialist

• Aug 2021 - Feb 2022

• Developing multi-channel direct marketing strategies.• Preparing technical specifications for API integrations with eSputnik and integration testing.• Developing and launching blast and triggered messages: email, web-push, viber, and sms.• Setting tasks and monitoring results for other team members: designer, copywriter.• Planning and executing ongoing A/B testing, analyzing results to keep improving and optimizing email engagement.• Managing the technical execution of email campaigns, including the template designs, opt-in and unsubscribe management, and automated journey and customer life-cycle considerations.

Email Marketing Team Lead

• Jun 2021 - Jul 2021

• Managing about 6-9 projects at the same time.• Developing a content plan and creatives for email campaigns.• End-to-end email campaigns execution.• Administrating ESP and sending out processes for automated flows and transactional emails.• Working with clients at all stages of the sales funnel: conducting interviews, preparing and presenting a commercial proposal, estimating projects.• Analysis of profitability, strategy revisioning, auditing and scaling.• Managing email marketing team with 4-6 team members.

Email marketing manager

• Jul 2020 - Jun 2021

SMM

• Jun 2019 - Jan 2020

• Social networks maintenance.• Analysis and segmentation of the target audience.• Analysis of competitors, market monitoring.• Positioning concept development in social networks and strategies for promotion.• Development of content, media plan and its implementation.• Setting up and maintaining targeted advertising.• Analytics and reporting. • Social networks maintenance.• Analysis and segmentation of the target audience.• Analysis of competitors, market monitoring.• Positioning concept development in social networks and strategies for promotion.• Development of content, media plan and its implementation.• Setting up and maintaining targeted advertising.• Analytics and reporting.