Anastasiia Senchenko
Lead Product Manager at Smena Station- Claim this Profile
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English Limited working proficiency
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Russian Native or bilingual proficiency
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Bio
Ekaterina Eriskina
We worked with Anastasia at SmenaStation when she was a product manager. We were responsible for different products, but as people in the same position, we collaborated on research and learning about customers and the product itself. I was impressed with her analytical and research skills. She did JTBD research with customers and had some really great insights, and her analysis was complete and effective in following up. She is also very responsible, has her own outstanding way of thinking, and is a great collaborator. I definitely recommend working with Anastasia if you want to take a deep dive into your product, get to know your customers' needs and improve the effectiveness of your product/business or growth it.
Kseniya Strelnikova
Anastasia came to me when she was a junior product manager at a company where product management was quite new, and there was no system or structure. What I loved about our sessions was that Nastya was eager to learn. Not only that, she was enthusiastic about putting it into practice. Everything she learned she exercised right away. P&L, market research, competitor analyses - Nastya did it all. Her questions afterward were structured and to the point. I could tell she put a lot of thought into our sessions. And, which is more important, she puts a lot of thought into her job. She strives to make her product successful, and she wishes her company to succeed. Nastya also has the most beautiful personality. She is hard-working, curious, kind, and thoughtful. She is a joy to be around and can make everyone feel comfortable. I am sure that having her on the team will do good for the company and give a new perspective on the product she will be working on. To conclude, I can recommend Nastya as a product manager and am sure that you won't regret your decision.
Ekaterina Eriskina
We worked with Anastasia at SmenaStation when she was a product manager. We were responsible for different products, but as people in the same position, we collaborated on research and learning about customers and the product itself. I was impressed with her analytical and research skills. She did JTBD research with customers and had some really great insights, and her analysis was complete and effective in following up. She is also very responsible, has her own outstanding way of thinking, and is a great collaborator. I definitely recommend working with Anastasia if you want to take a deep dive into your product, get to know your customers' needs and improve the effectiveness of your product/business or growth it.
Kseniya Strelnikova
Anastasia came to me when she was a junior product manager at a company where product management was quite new, and there was no system or structure. What I loved about our sessions was that Nastya was eager to learn. Not only that, she was enthusiastic about putting it into practice. Everything she learned she exercised right away. P&L, market research, competitor analyses - Nastya did it all. Her questions afterward were structured and to the point. I could tell she put a lot of thought into our sessions. And, which is more important, she puts a lot of thought into her job. She strives to make her product successful, and she wishes her company to succeed. Nastya also has the most beautiful personality. She is hard-working, curious, kind, and thoughtful. She is a joy to be around and can make everyone feel comfortable. I am sure that having her on the team will do good for the company and give a new perspective on the product she will be working on. To conclude, I can recommend Nastya as a product manager and am sure that you won't regret your decision.
Ekaterina Eriskina
We worked with Anastasia at SmenaStation when she was a product manager. We were responsible for different products, but as people in the same position, we collaborated on research and learning about customers and the product itself. I was impressed with her analytical and research skills. She did JTBD research with customers and had some really great insights, and her analysis was complete and effective in following up. She is also very responsible, has her own outstanding way of thinking, and is a great collaborator. I definitely recommend working with Anastasia if you want to take a deep dive into your product, get to know your customers' needs and improve the effectiveness of your product/business or growth it.
Kseniya Strelnikova
Anastasia came to me when she was a junior product manager at a company where product management was quite new, and there was no system or structure. What I loved about our sessions was that Nastya was eager to learn. Not only that, she was enthusiastic about putting it into practice. Everything she learned she exercised right away. P&L, market research, competitor analyses - Nastya did it all. Her questions afterward were structured and to the point. I could tell she put a lot of thought into our sessions. And, which is more important, she puts a lot of thought into her job. She strives to make her product successful, and she wishes her company to succeed. Nastya also has the most beautiful personality. She is hard-working, curious, kind, and thoughtful. She is a joy to be around and can make everyone feel comfortable. I am sure that having her on the team will do good for the company and give a new perspective on the product she will be working on. To conclude, I can recommend Nastya as a product manager and am sure that you won't regret your decision.
Ekaterina Eriskina
We worked with Anastasia at SmenaStation when she was a product manager. We were responsible for different products, but as people in the same position, we collaborated on research and learning about customers and the product itself. I was impressed with her analytical and research skills. She did JTBD research with customers and had some really great insights, and her analysis was complete and effective in following up. She is also very responsible, has her own outstanding way of thinking, and is a great collaborator. I definitely recommend working with Anastasia if you want to take a deep dive into your product, get to know your customers' needs and improve the effectiveness of your product/business or growth it.
Kseniya Strelnikova
Anastasia came to me when she was a junior product manager at a company where product management was quite new, and there was no system or structure. What I loved about our sessions was that Nastya was eager to learn. Not only that, she was enthusiastic about putting it into practice. Everything she learned she exercised right away. P&L, market research, competitor analyses - Nastya did it all. Her questions afterward were structured and to the point. I could tell she put a lot of thought into our sessions. And, which is more important, she puts a lot of thought into her job. She strives to make her product successful, and she wishes her company to succeed. Nastya also has the most beautiful personality. She is hard-working, curious, kind, and thoughtful. She is a joy to be around and can make everyone feel comfortable. I am sure that having her on the team will do good for the company and give a new perspective on the product she will be working on. To conclude, I can recommend Nastya as a product manager and am sure that you won't regret your decision.
Experience
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Smena Station
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Hong Kong
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Travel Arrangements
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1 - 100 Employee
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Lead Product Manager
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Nov 2021 - Present
Lead product manager for B2C/B2B/ International B2C products. • Conducted 50+ сustomer and UX/UI researches that have resulted in better user experience; • Builded a new product strategy based on key insights about users to grow annual net profit on 20% for B2C & colliving coworking stations for digital nomads; • Builded data analysis process for B2C & colliving coworking stations for digital nomads; — Product launch, product market fit research and roadmapping for B2B & corporate 1-week off-sites; — Market research before launch for international product B2C. Show less
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Self-employed
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Грузия
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Co-Founder
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Oct 2022 - Present
Co-Founder and CEO at creativity education school for children and teens. Pet-project. Roadmapping, product market fit research Co-Founder and CEO at creativity education school for children and teens. Pet-project. Roadmapping, product market fit research
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ДНК Маркетинг
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Russian Federation
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Advertising Services
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Operations Consultant
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Jul 2019 - Apr 2021
Sales and operations consalting: сouching core managers team, sales and marketing strategy. • Reduced OPEX by 15% and increased operating profit by 18% per year; • Implemented KPI for top management; • Implemented AmoCRM, created a digital funnel; • Recruited a sales team of 5 people. Sales and operations consalting: сouching core managers team, sales and marketing strategy. • Reduced OPEX by 15% and increased operating profit by 18% per year; • Implemented KPI for top management; • Implemented AmoCRM, created a digital funnel; • Recruited a sales team of 5 people.
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Education
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Высшая Школа Экономики
Finance management -
Высшая Школа Экономики
Math statistics -
Алтайский Государственный Университет