Anastasiia Pyliaieva

at eyerim
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Contact Information
us****@****om
(386) 825-5501
Location
Bratislava, Slovakia, SK
Skills

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Credentials

  • Correlation & Regression in R
    DataCamp
    Apr, 2020
    - Nov, 2024
  • E-Commerce Pricing Certification
    Prisync
    Jun, 2018
    - Nov, 2024

Experience

  • eyerim
    • Slovakia
    • Software Development
    • 1 - 100 Employee
      • Jan 2023 - Present

      As a new Head of Performance at eyerim, I am building a team of successful marketing professionals who are able to deliver sustainable long-term growth & make eyerim a top-of-mind consumer choice for buying eyewear in CEE region.

      • Aug 2021 - Dec 2022

      As a marketing performance manager, I oversee planning and execution of campaigns and ad management across various digital marketing channels and work closely with the team to streamline their activities and drive efficient growth.

      • Aug 2017 - Aug 2021

      As a pricing strategist, I was responsible for managing prices of more than 100K products in 13-15 markets, and developed a strategic approach to pricing products in alignment with the market and internal profitability goals.

Education

  • WU (Vienna University of Economics and Business)
    Master's degree, Strategy
    2019 - 2021
  • International Business School
    Bachelor's degree, Finance and Financial Management Services
    2014 - 2017
  • Rīgas Ekonomikas augstskola - Stockholm School of Economics in Riga
    Erasmus Semester Abroad, Business/Managerial Economics
    2017 - 2017

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