Experience

KoMarketing

• United States
• Advertising Services
• 1 - 100 Employee

• Associate Director of Social Media

  • Jul 2020 - Present

  Own client relationships, budgets, team, strategy and performance across social media, SEO, and PPC initiatives for client programs. Emphasis on reaching target audiences through efficient / effective programs, expanding new business, nurturing client relationships, and aiding internal team in professional development. Direct comprehensive client programs, leading renewals, presentations, performance, and relationships.

• Senior Social Media Manager

  • May 2019 - Jul 2020

  Expanded on efforts of Social Media Manager. Managed internal teams while further driving social media strategies and programs for organization while facilitating execution of tactics for clients.

• Social Media Manager

  • Jun 2018 - May 2019

  Expanding on the efforts from the role of Social Media Strategist and managing team of two Social Media Analysts on nine social media marketing programs. Leading strategy in conjunction with SEO and PPC strategies and teams. Main contact for communication with global clients. Managing budgets and paid social strategy. Awarded best social media campaign in healthcare IT on behalf of client. Promoted from Social Media Strategist.

• Social Media Strategist

  • Nov 2017 - Jun 2018

  Create, develop, and write social media strategy and copy for agency clients. Take ownership of all client social media strategies and performance. Enhance processes and strategies in line with client and company goals. Communicate with clients. Research target audiences and optimize overall client SEO efforts with social media. Engage clients in influencer marketing and 3rd party outreach. Pitch publications for contributions and handle media relations. Analyze and report on efforts to ensure goals are being met. Lead on 8 social accounts. Specializing in paid and organic social media event marketing for global clients.



The Applied Companies

• United States
• Human Resources Services
• 1 - 100 Employee

• Director of Marketing

  • Dec 2016 - Oct 2017

  Oversaw all public relations, sales integration, advertising, social media, digital marketing, management, strategy, and internal process development for TAC alongside team of directors, COO, and CEO. Increased social media engagement 249% in first quarter of 2017, implemented interactive websites and marketing automation software for cross-platform campaigns. Secured TAC as a finalist in Best Places to Work in Northern Nevada 2017, media placements in national industry publications such as PEO Insider, and implemented open, collaborative work space among other leadership initiatives.

• Sales and Marketing Manager

  • Apr 2016 - Nov 2016

  Managed all sales and marketing efforts for company, including team of four. Developed and implemented sales and marketing strategy for year. Maintained and grew all marketing efforts including blogs, social media, digital strategy, media buying, websites, relationships, events. Remained on target with year sales goals. Secured 2nd Place in Best Places to Work in Northern Nevada 2016, placements in Northern Nevada Business Weekly and the Reno-Gazette-Journal, and trained sales executives from ground up while handling change management of sales department.-Head of business strategy, sales processes, management and attainment of overall company goals.

• Marketing Manager

  • Mar 2015 - Apr 2016

  Managed all integrated marketing efforts for company including social media, planning events, marketing materials, overall strategy, websites, PR, digital and promotional content, technical writing, editing, blogs, email marketing, advertising campaigns, media buying, internal processes, sales campaigns. -Developed and implemented company re-branding with a focus on digital. Analyzed data and analytics to ensure goals are being met. Analyze target to make advertising and public relations decisions for company. Implemented entire self-proposed re-brand and marketing strategy in the first year. Acted as manager and liaison for multiple projects. -Member of four person management team and working directly with COO and CEO.-Managed all marketing efforts within a budget. Implemented and managed recruiting and business strategy. Developing strengths-based leadership skills. Assisted with company culture initiatives and driving internal operations.-Increased likes on company Facebook page by 86.4% in first year. -Overall profitability increased by 20%.



The Abbi Agency

• United States
• Advertising Services
• 1 - 100 Employee

• Social Media Coordinator

  • Dec 2014 - Feb 2015

  Curated social media and digital content for over 10 clients. Worked with newsletters, emails, SEO, and analytics for ultimate results. Researched, planned, and implemented campaigns for specific clients needs.

• Public Relations and Social Media Intern

  • Sep 2014 - Dec 2014

  Content curation for a variety of different clients, researched and conducted analytic measurements on different social media platforms. Watched for online trends and applied to various marketing efforts.



Associated Students of the University of Nevada

• Digital Communications Manager

  • Mar 2014 - Jan 2015

  Coordinated social media for the Associated Students of the University of Nevada including the official Twitter, Instagram, Youtube and Facebook. Worked with ASUN as a whole, as well as specific department, Inkblot Marketing, to create advertising techniques, products and integrated marketing campaigns for different events and organizations.

• Social Media Coordinator and Website Content Writer

  • May 2013 - Mar 2014

  Wrote in depth articles regarding student life, campus happenings and University news for the official ASUN website. Practiced skills in journalistic interviews, website management and developing creative news ideas and projects.



The Nevada Sagebrush

• Contributing Writer

  • Sep 2014 - Dec 2014

  Wrote and pitched articles for official student-run newspaper of the University of Nevada on deadline. Wrote and pitched articles for official student-run newspaper of the University of Nevada on deadline.



Little Waldorf Saloon

• Social Media Director

  • Mar 2014 - Dec 2014

  -Directly managed company Twitter, Facebook and Instagram to promote business as a whole. Created and implemented specialized integrated marketing campaigns for events, specials, and company. Work with marketing team as a whole to develop new events, digital marketing efforts, and community outreach. -Directly managed company Twitter, Facebook and Instagram to promote business as a whole. Created and implemented specialized integrated marketing campaigns for events, specials, and company. Work with marketing team as a whole to develop new events, digital marketing efforts, and community outreach.



Lake Tahoe Shakespeare Festival

• Entertainment Providers
• 1 - 100 Employee

• Marketing and Events Intern

  • Apr 2014 - Aug 2014

  -Worked with media to promote the festival, gain earned media through interviews, support sponsorship through VIP nights and hospitality, worked on public speaking opportunities. Helped company build marketing and digital social media plans for next season.

• Assistant House Manager

  • Apr 2014 - Aug 2014

  -Managed the house at major festival with crowds of up to 1100 patrons. Worked with festival director, house manager, box office to ensure patron comfort and smooth events.



Sierra Nevada Ballet

• Public Relations Coordinator

  • Jan 2014 - Aug 2014

  -Worked with social media, company website, posters, press releases, media relations, advertisements and community outreach to help raise awareness, community involvement and funding for the art. -Worked with social media, company website, posters, press releases, media relations, advertisements and community outreach to help raise awareness, community involvement and funding for the art.



Ballet Arts Academy

• Instructor

  • Sep 2007 - May 2010

  -Worked with students ages 3-18. Taught classes, choreographed and ran rehearsals. Worked with professionals to plan gala events and performances. -Worked with students ages 3-18. Taught classes, choreographed and ran rehearsals. Worked with professionals to plan gala events and performances.