Marketing Manager

• Mar 2023 - Present

Paid Social Campaign Manager

• Sep 2022 - Mar 2023

Affiliate Marketing Strategist

• Aug 2021 - Aug 2022

Worked part-time remote as an Affiliate Marketing Strategist while completing my master's at Trinity College in Dublin. Responsible for managing the Farmacy Beauty affiliate program that consists of 600+ micro-influencers. Duties include managing the day-to-day program communication, generating strategic ways to increase E-commerce sales through affiliate marketing management, assisting with product restock requests, commission payouts, prospecting new affiliates, onboarding affiliates, and planning and hosting virtual events with 100+ attendees.

Partnerships + Influencer Relations Coordinator

• May 2020 - Aug 2021

Assisted with all paid and organic influencer partnerships for the Farmacy Beauty brand from research to completion which helped to generate an average of $3M in earned media value on a month-by-month basis. Responsible for managing two vertical seedings a month to various niche groups of 100+ influencers to introduce them to the brand and grow the Farmacy Beauty audience which led to a 14% increase in the brand’s community YoY.

Account Coordinator

• Feb 2020 - Apr 2020

* Handled day to day administrative tasks for a portfolio of high-profile clients * Created recap reports and case studies per each client campaign initiative sharing decks with key external stakeholders in weekly meetings * Handled day to day administrative tasks for a portfolio of high-profile clients * Created recap reports and case studies per each client campaign initiative sharing decks with key external stakeholders in weekly meetings

Public Relations and Events Intern

• May 2019 - Aug 2019

* Curated influencer lists for niche demographics and event invite lists * Tracked and provided social media recaps from domestic and international influencer related Tarte events * Assisted with the planning of Big Ego Summit, a leadership event that provided young girls the opportunity to learn from and become inspired by empowering women * Helped creatively brainstorm for mailings, events, and trips * Ensured influencer mailouts were completed in a timely manner * Curated influencer lists for niche demographics and event invite lists * Tracked and provided social media recaps from domestic and international influencer related Tarte events * Assisted with the planning of Big Ego Summit, a leadership event that provided young girls the opportunity to learn from and become inspired by empowering women * Helped creatively brainstorm for mailings, events, and trips * Ensured influencer mailouts were completed in a timely manner

Sports Marketing Intern

• Aug 2017 - May 2018

* Selected out of 20 interns to act as the lead intern for the 2017/2018 Women’s Basketball Season * Responsible for ideating creative half-time and time-out shows to boost game day fan engagement, led to an 80% increase in fan engagement * Selected out of 20 interns to act as the lead intern for the 2017/2018 Women’s Basketball Season * Responsible for ideating creative half-time and time-out shows to boost game day fan engagement, led to an 80% increase in fan engagement