Experience

Mgcom

• Russian Federation
• Advertising Services
• 100 - 200 Employee

• Digital Media Planner

  • Nov 2022 - Present



Mediaplus Group

• Germany
• Advertising Services
• 400 - 500 Employee

• Digital Media Planner

  • Nov 2020 - Present

  • Develop new offers / media plans for current and new clients; • Participate in the development of complex strategies for clients, prepare presentations; • Calculate media plans: for video advertising, display advertising, work with bloggers, special projects, contextual, targeted advertising, SMM; • Analyze markets: work with data from open and paid sources, request industry statistics from advertising platforms; Experience with Programmatic Platforms • Analyze the effectiveness of advertising campaigns, competitors' activity; • Calculate the financial indicators of the media plan to select the optimal split for the advertiser; • Assist project teams in drafting proposals/media plans, assisting with defense of presentations within the team or to client representatives; • Communication with advertising platforms and training of managers on new products and tools; • Conducting advertising campaigns Control over the launch and progress of advertising campaigns (including campaign optimization in the course of advertising); • Work with site cabinets • Preparation of a post-buy report on the results of advertising campaigns and closing documents • Control of project reporting; • Testing new tools and services. Show less



НСК

• Moscow, Russia

• Media Analyst

  • Nov 2019 - Feb 2020

  • Analysis of TV viewership based on television sociology data. • Search for information about television content, strategies and tactics of channels from open sources and communications with channels. Work in Excel with databases (vpr, formulas, pivot tables, graphs) • Forecast of ratings of on-air events of television channels and their adjustment. • Forecast of the total advertising inventory on TV channels by months and its adjustment. • Monitoring the consistency of all forecast indicators, their deviations from the actual values ​​and analysis of the causes of deviations. • Analysis of the accuracy of the forecast and carrying out "work on the errors", as well as proposals for improving the accuracy of the forecast. • Analysis of the difficulties encountered in the work, the proposal of ideas for elimination. • Performing periodic procedures related to maintaining reports and databases. • Conducting non-standard analytical studies on request, related to the analysis of processes in TV viewing channels and the distribution of inventory by channels, months. • Preparation of analytical reports • Preparation of final presentations • Information support of the sales department. Show less