Head of Analytics

• Apr 2021 - Present

- Highlight the feature usage, as the result time optimization of developers - Unit economics metrics: LTV:CAC. MRR, Churn rate, ARPPU etc. Also implemented LTV forecasting. - Built analytics and enabled data driven decisions - Implemented and supported Split testing system, results: increased conv in first time payments by 30%, decrease time for split tests by 2times - Traffic attribution + reports -> -10% CAC due to cutting ineffective marketing campaings - Customer success managers efficiency (TOP KPIs - churn rate, arppu, MRR) -> system of control and bonuses, which gave the LTV uplift +13% Show less

Head of Analytics

• Dec 2018 - Mar 2021

- with the help in iterated split-tests on b2c product increased such key metrics as: average time on the website by 60% and bounce rate - by 25% - built a client dashboard for a b2b product and iteratively improved it by communicating with clients. It increased retention rate by 32% and also increased the conversion rate into payed user from the demo page on 50% - discovered and initiated the solving of the problem with adblock users, which increased the amount of these users from 39% to 14% Show less

Head of Analytics

• Jan 2016 - May 2018

- built cohort analysis and worked through competitors research. which helped iteratively improve retention communication and increased revenue on 49% from retention channel - with the help of multiply series of spit-tests increased funnel conversion of the user with received the loan on 35% - built cohort analysis and worked through competitors research. which helped iteratively improve retention communication and increased revenue on 49% from retention channel - with the help of multiply series of spit-tests increased funnel conversion of the user with received the loan on 35%

Chief of Analytics, Chief Information Officer

• Sep 2012 - Dec 2015

- Building of huge reporting system - reduced ~50% of time of the whole analytic team - ROI prediction analysis of launched marketing campaigns, reduced ineffective marketing costs and increased year revenue by 1.4M - Mentoring and managing - 40 analysts and statisticians. Creation of a new analytic team. - Variety of training workshops for all departments of the holding. - Financial Reporting preparation. - Established balance sheet and cash flow forecasting models, ensuring greater financial control Show less

Senior Analyst

• Aug 2011 - Jan 2012

- Building of huge reporting system with the team of developers - periodical monitoring (daily/weekly/monthly) of all KPI’s - business, marketing and product metrics - reduced ~50% of time of the whole team to monitor the business and product. - Subsystem analysis. - Calculation of main KPIs and trend analysis. - Product, Marketing and Payment changes analysis. A-B split test analysis - Plan-Fact reporting and analysis of fact deviation from business plan - Building presentation for Board Memebrs - Analysis of internal performance data and structure them into business-intelligence reports Show less

Statistician

• Jan 2011 - Jul 2011