Anastasia Ratih P Tyas

Head Of Marketing Communication at PT STELLA MARIS INTERNATIONAL EDUCATION ( STELLA MARIS SCHOOL )
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Contact Information
us****@****om
(386) 825-5501
Location
ID
Languages
  • English -

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Experience

    • Indonesia
    • Education Management
    • 1 - 100 Employee
    • Head Of Marketing Communication
      • Aug 2021 - Present

      Stella Maris International Education is a school with international and national curriculum located in BSD, Gading Serpong, Pontianak and Jambi. For more than 25 years of experienced in the world of education and will remain to commit to prepare the nation’s generation completely through the Platinum Generation Program. Stella Maris International Education is a school with international and national curriculum located in BSD, Gading Serpong, Pontianak and Jambi. For more than 25 years of experienced in the world of education and will remain to commit to prepare the nation’s generation completely through the Platinum Generation Program.

  • Self-employed
    • Jakarta, Indonesia
    • Marketing Communications Consultant
      • Aug 2017 - Present

      Helping clients with my creativity, great networking and excellent execution to create brand awareness through integrated creative campaign, social media, advertising placement, KOL, event and many more. On going projects: Sekolah Musik Yamaha Indonesia Helping clients with my creativity, great networking and excellent execution to create brand awareness through integrated creative campaign, social media, advertising placement, KOL, event and many more. On going projects: Sekolah Musik Yamaha Indonesia

    • Head Of Marketing Consultant
      • Aug 2020 - Jan 2021

      Responsible for marketing roles of The Sanctuary Collection: PR, Promotion, Event, Adv Placement, Social Media, Digital Marketing. Responsible for marketing roles of The Sanctuary Collection: PR, Promotion, Event, Adv Placement, Social Media, Digital Marketing.

  • Kusuma Beauty Clinic - PT KUSUMA SAMPURNA MULIA
    • Pondok Indah - Puri Indah - Modernland, and many more
    • Head of Marketing
      • May 2019 - Aug 2020

      Build and develop brand awareness of Kusuma Beauty Clinic as the number one beauty clinic that contribute to beautify Indonesia, with it 50+ outlets across the country and has established for over 20 years in the industry. Build and develop brand awareness of Kusuma Beauty Clinic as the number one beauty clinic that contribute to beautify Indonesia, with it 50+ outlets across the country and has established for over 20 years in the industry.

    • Marketing Communications Manager
      • Sep 2018 - May 2019

      We are the largest Indonesian creator’s network. BORN TO BE FAMOUS.

    • New Business Manager
      • May 2018 - May 2019

      “Empowering Creators creating connections and helping Brands to create successful digital campaign”

    • Business Development Director (Consultant)
      • Nov 2017 - May 2018

      PT Amirage Internasional as known as JSPOT DIGITAL, is the first company that build augmented reality mobile apps in Indonesia with brand "Indonesia in Your Hand", and its head quarter in Netherlands. Since the year of 2000 we'd provide integrated marketing solution through augmented reality/virtual reality mobile application, nationwide (Yogyakarta, Bali, Bandung) and worldwide (Europe in Your Hand, Australia in Your Hand, Spain in Your Hand and etc). Download Indonesia in Your Hand apps in your mobile for android and Iphone, to experience the world in your hand! Show less

  • Emtek Group - PT Digital Rantai Maya (Drm)
    • Greater Jakarta Area, Indonesia
    • Digital Manager (Freelance) - SocMed
      • May 2017 - Jul 2017

      Lead the social media team for entertainment program in SCTV and Indosiar TV Channel Lead the social media team for entertainment program in SCTV and Indosiar TV Channel

    • Indonesia
    • Media Production
    • 400 - 500 Employee
    • Marketing Communication Assistant Manager
      • Mar 2016 - Apr 2017

      Responsible for public relation, promotion, internal and external communication, corporate branding and event management for all print (Tribun local newspaper in 22 cities) and online media (22 Tribunnews.com local newsportal). Responsible for public relation, promotion, internal and external communication, corporate branding and event management for all print (Tribun local newspaper in 22 cities) and online media (22 Tribunnews.com local newsportal).

  • PT Antar Mitra Prakarsa
    • Menara Imperium 20th Floor Suite B, Jl HR Rasuna Said Kav.1, Kuningan - Jakarta
    • Business Development Manager dr.m (PT Digital Rantai Maya)
      • Apr 2013 - Sep 2015

      The First YouTube Certified Multi-Channels Network in Indonesia “Celebrity centric community management” The boom of digital and social media through mobile and internet has changed the landscape of Entertainment Industry. Addressing this major change of landscape, m-STARS through in dr.m, has a key change of paradigm with the following 3 principals: 1. The real asset of celebrity is their audience, therefore we focus on developing a celebrity fan community, engaging them and managing them with the right strategy upon the celebrity positioning. We continuously explore digital online engagement tools combined with promotions through traditional media , the primary goal of this principal is to continuosly grow the fan base community size. 2. The work of celebrity is a medium to build an emotional relationship between celebrity and their fans, therefore we do not focus on traditional industry business model where celebrity’s work, i.e song from music artist, is strictly protected from being downloaded or shared for free. With this principal, we release our paradigm from being overly protective to the celebrity work. With our strong access to Indonesian digital audience, dr.m even creates strategy to spread the work in order to enlarge the outreach of potential fans. 3. Fan base community is a market whereas dr.m develops various creative economy based on a non traditional business model to generate revenue and ensure the celebrities earn royalty income. Commercial Lifestyle Brands who finds these celebrity centric communities fit into their target segment often be part of new business models where through dr.m creative campaign, they can conduct thier integrated marketing campaigns, involving online to offline activations. Show less

    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Publishing Project Manager
      • Apr 2010 - Mar 2013

      Known as AE (Anything and Everything). Lead Publishing Project Division in FashionTV Indonesia. Do A to Z on the project, from looking for potential client, pitching process, dealing, making MoU, and running it. The Projects: published magazine for private or public company, created client's event or party, film production, etc. Known as AE (Anything and Everything). Lead Publishing Project Division in FashionTV Indonesia. Do A to Z on the project, from looking for potential client, pitching process, dealing, making MoU, and running it. The Projects: published magazine for private or public company, created client's event or party, film production, etc.

    • Managing Director & Executive Editor
      • Mar 2011 - Nov 2011

      Majalah Liburan, TheLUXE Magazine and escape! Indonesia Majalah Liburan, TheLUXE Magazine and escape! Indonesia

    • PR Director for SeaGames 2011
      • 2011 - 2011

      For SeaGames Palembang 2011 (November 2011) in Palembang. Lead PR team for supporting Governor of South Sumatra, Alex Noordin, during SeaGames. For SeaGames Palembang 2011 (November 2011) in Palembang. Lead PR team for supporting Governor of South Sumatra, Alex Noordin, during SeaGames.

    • Wakil Pemimpin Redaksi
      • May 2009 - Jan 2010

    • Deputy Editor in Chief
      • Dec 2008 - Apr 2009

    • Features and Language Editor
      • Jan 2008 - Dec 2008

    • Senior Editor
      • Sep 2006 - Oct 2007

    • Reporter
      • Sep 2004 - Oct 2006

Education

  • Universitas Katolik Indonesia Atma Jaya
    S1, Law
    1999 - 2004

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