Anastasia Makrogkika
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Bio
Experience
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WATT+VOLT
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Greece
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Oil and Gas
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200 - 300 Employee
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Oct 2021 - Present
- Responsible for above the line communication (briefing, planning, executing and monitoring)- Accountable for Public Relations (building and maintenance of company’s positive image through press releases)- Develop, implement and evaluate promotion strategy of Retail Store Network- 85stores- Responsible for Sponsorships & CSR (evaluate and decide among proposals, contracts negotiations, coordinate all departments needed, monitoring and implementation of each project)- Manage company’s participation in exhibitions and corporate events (planning and facilitating logistics, including contracts negotiations, briefing suppliers and agencies)- Responsible for brand consistency- Responsible for lead generation campaigns through below the lineevents (conceptualize, coordinate projects)- Budget control Show less
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May 2020 - Sep 2021
- Determine above the line communication (briefing, planning, executing and monitoring)- Accountable for Public Relations (building and maintenance of company’s positive image through press releases)- Develop, implement and evaluate promotion strategy of Retail Store Network- Sponsorships management(monitoring and implementation of each project)- Responsible for brand consistency- Design the marketing strategy of joinradio.gr (web radio owned by WATT+VOLT)
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MEDISEI S.A.
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Greece
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Personal Care Product Manufacturing
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1 - 100 Employee
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Product Manager
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Jan 2020 - May 2020
Portfolio: Panthenol extra, Kaiser, Microbe End, Summerline, Xmed & Winter Herbs - Develop and implement brands strategies - Responsible for above the line and digital communication (briefing, planning, executing and monitoring)/ (monitoring competition and market trends) - Supervise products design (packaging and pop materials) - Sales analysis Portfolio: Panthenol extra, Kaiser, Microbe End, Summerline, Xmed & Winter Herbs - Develop and implement brands strategies - Responsible for above the line and digital communication (briefing, planning, executing and monitoring)/ (monitoring competition and market trends) - Supervise products design (packaging and pop materials) - Sales analysis
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Chipita Global S.A.
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Greece
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Food and Beverage Manufacturing
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100 - 200 Employee
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Apr 2019 - Dec 2019
- Determine together with the Category manager the strategic direction of Fineti brand for all markets (11 countries)- Development of new products in different regions and markets worldwide- Briefing advertising agencies and suppliers for Marketing activities- Support sales and trade marketing in the design implementation ofpromotion strategy- Supervise products design (packaging and pop materials)- Monitor market shares, activities of key competitors and consumertrends- Negotiation and coordination of licensing projects- Responsible for digital marketing campaigns- Sales and P&L analysis- Organize production and distribution across countries Show less
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May 2017 - Mar 2019
Category’s brands: Chipicao (23 countries) & Fineti (11 countries)- Briefing advertising agencies and suppliers for Marketing activities- Support sales and trade marketing in the design implementation of promotion strategy- Monitor market shares and activities of key competitors and consumertrends- Coordination of licensing projects- Sales and P&L analysis
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Feb 2016 - Apr 2017
- Media environment analysis (32 countries)- Flowchart development and monitoring- Monitor media agencies and vendors executions to ensure adherenceto media placement contract agreements and stipulation
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StartLearn Education
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Greece
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E-Learning Providers
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1 - 100 Employee
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Special Instructor
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Mar 2015 - Feb 2016
Instructor of specialized computer programs (Autocad, 3D studio MAX, Illustrator, Photoshop, Dreamweaver) Microsoft Office & e-learning trainer. Instructor of specialized computer programs (Autocad, 3D studio MAX, Illustrator, Photoshop, Dreamweaver) Microsoft Office & e-learning trainer.
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Γενική Ανακυκλώσεως Κτηματική Ξενοδοχειακή Α.Ε.
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Athens, Greece
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Junior Environmental Analyst
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Sep 2014 - Feb 2015
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H.S.W.M.A. - Hellenic Solid Waste Management Association
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Athens, Greece
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Internship Program
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May 2012 - Oct 2012
- Managing company’s site - Organize commercial campaigns and forums - Managing company’s site - Organize commercial campaigns and forums
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Education
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Alba Graduate Business School
Proffesional Diploma, Digital Marketing -
National & Kapodistrian University of Athens
Master of Science - MS, Environmental Science -
National & Kapodistrian University of Athens
Bachelor of Science - BS, Physics -
Ellinogermaniki Agogi
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Hellenic conservatory of music & arts
Piano