Anastasia Makrogkika

at WATT+VOLT
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Contact Information
us****@****om
(386) 825-5501
Location
Greece, GR

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Experience

    • Greece
    • Oil and Gas
    • 200 - 300 Employee
      • Oct 2021 - Present

      - Responsible for above the line communication (briefing, planning, executing and monitoring)- Accountable for Public Relations (building and maintenance of company’s positive image through press releases)- Develop, implement and evaluate promotion strategy of Retail Store Network- 85stores- Responsible for Sponsorships & CSR (evaluate and decide among proposals, contracts negotiations, coordinate all departments needed, monitoring and implementation of each project)- Manage company’s participation in exhibitions and corporate events (planning and facilitating logistics, including contracts negotiations, briefing suppliers and agencies)- Responsible for brand consistency- Responsible for lead generation campaigns through below the lineevents (conceptualize, coordinate projects)- Budget control Show less

      • May 2020 - Sep 2021

      - Determine above the line communication (briefing, planning, executing and monitoring)- Accountable for Public Relations (building and maintenance of company’s positive image through press releases)- Develop, implement and evaluate promotion strategy of Retail Store Network- Sponsorships management(monitoring and implementation of each project)- Responsible for brand consistency- Design the marketing strategy of joinradio.gr (web radio owned by WATT+VOLT)

    • Greece
    • Personal Care Product Manufacturing
    • 1 - 100 Employee
    • Product Manager
      • Jan 2020 - May 2020

      Portfolio: Panthenol extra, Kaiser, Microbe End, Summerline, Xmed & Winter Herbs - Develop and implement brands strategies - Responsible for above the line and digital communication (briefing, planning, executing and monitoring)/ (monitoring competition and market trends) - Supervise products design (packaging and pop materials) - Sales analysis Portfolio: Panthenol extra, Kaiser, Microbe End, Summerline, Xmed & Winter Herbs - Develop and implement brands strategies - Responsible for above the line and digital communication (briefing, planning, executing and monitoring)/ (monitoring competition and market trends) - Supervise products design (packaging and pop materials) - Sales analysis

    • Greece
    • Food and Beverage Manufacturing
    • 100 - 200 Employee
      • Apr 2019 - Dec 2019

      - Determine together with the Category manager the strategic direction of Fineti brand for all markets (11 countries)- Development of new products in different regions and markets worldwide- Briefing advertising agencies and suppliers for Marketing activities- Support sales and trade marketing in the design implementation ofpromotion strategy- Supervise products design (packaging and pop materials)- Monitor market shares, activities of key competitors and consumertrends- Negotiation and coordination of licensing projects- Responsible for digital marketing campaigns- Sales and P&L analysis- Organize production and distribution across countries Show less

      • May 2017 - Mar 2019

      Category’s brands: Chipicao (23 countries) & Fineti (11 countries)- Briefing advertising agencies and suppliers for Marketing activities- Support sales and trade marketing in the design implementation of promotion strategy- Monitor market shares and activities of key competitors and consumertrends- Coordination of licensing projects- Sales and P&L analysis

      • Feb 2016 - Apr 2017

      - Media environment analysis (32 countries)- Flowchart development and monitoring- Monitor media agencies and vendors executions to ensure adherenceto media placement contract agreements and stipulation

    • Greece
    • E-Learning Providers
    • 1 - 100 Employee
    • Special Instructor
      • Mar 2015 - Feb 2016

      Instructor of specialized computer programs (Autocad, 3D studio MAX, Illustrator, Photoshop, Dreamweaver) Microsoft Office & e-learning trainer. Instructor of specialized computer programs (Autocad, 3D studio MAX, Illustrator, Photoshop, Dreamweaver) Microsoft Office & e-learning trainer.

    • Junior Environmental Analyst
      • Sep 2014 - Feb 2015

    • Internship Program
      • May 2012 - Oct 2012

      - Managing company’s site - Organize commercial campaigns and forums - Managing company’s site - Organize commercial campaigns and forums

Education

  • Alba Graduate Business School
    Proffesional Diploma, Digital Marketing
  • National & Kapodistrian University of Athens
    Master of Science - MS, Environmental Science
  • National & Kapodistrian University of Athens
    Bachelor of Science - BS, Physics
  • Ellinogermaniki Agogi
  • Hellenic conservatory of music & arts
    Piano

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