Experience

FC Spartak Moscow

• Russian Federation
• Spectator Sports
• 1 - 100 Employee

• Head Of Marketing Operations

  • Sep 2020 - Present



BARNES Moscow

• Russian Federation
• Real Estate
• 1 - 100 Employee

• Marketing and PR Director

  • Jun 2019 - Sep 2020

  − Opening of the Moscow branch: market analysis, development of the marketing concept for promotion of the branch, formation of USP, participation in the development of the business plan of the project (ROI calculation). Formation of the department, development of strategies, plans and KPI for sales and marketing departments; - Development of a set of measures on branding and adaptation of the project to the Russian market. Budget formation. Development and implementation of programs to promote the project: - PR (Media, SMM, Content, Event, GR, Youtube, PR). - Digital ( media and contextual advertising, targeting, classifieds for CIAN, SEO) - SMM/E-marketing - ATL /BTL (brand coupling, loyalty program, networking management) - Intercom - The phone calls; − Build a sales funnel and provide lead generation, coordination with the French and Russian shareholders. Automation of marketing and sales processes, customer support: CRM, personal accounts, mobile applications, etc. − Creation and further updating of the company website. Creation of polygraphic materials, advertising and souvenir products. Publication of 1 issue of Barnes Moscow magazine, placement in the best prestigious locations in Moscow. ; − Strategy partner engagement for Barnes' new office ; − Operational work on monitoring the effectiveness of marketing activities (via ROISTAT, Comagic), adjustment of promotion channels, work on increasing conversion and formation of the incoming target flow. Main achievement: Launching a new branch of the international organization on the market. Project start-up from the scratch. The 1st and 2nd stage of the sales funnel was built, and all systems were set up for tracking and correction. Target inbound traffic increased up to 80%. Show less



Корпорация "Баркли"/Barkli

• Russian Federation
• Real Estate
• 1 - 100 Employee

• Head of communications

  • Dec 2016 - Jun 2019

  − Maintaining the image and overall brand awareness of BAKLI, including the HR-brand. Development of new brand communication strategy and positioning of buildings. . - Development, organization and control of product promotion of buildings. The project “BARKLI Medovays Dolina” has won awards: - International Property Awards 2017, Residential Development - Urban Awards 2017, "The Best Residential Complex in New Moscow". - RREF 2017, "Urban Construction. New Moscow. Affordable Housing" The project BARKLI Gallery has won awards: - European Property Awards 2017, "Architecture Multiple Residence" and Grand Prix in the category Development Marketing - URBAN Awards 2017 "Best Elite Project" - PROESTATE Awards 2017 "Best Elite Project" - WOW Awards 2017 - "Sales Office" and "Souvenir Products" - WOW Awards 2018 - "Best Image Video" and "Souvenir Products" − GR of the shareholder of the Corporation (promotion in the state environment). Personal brand of the shareholder; − Event marketing. Implementation of the Barkli Gallery object through events - Promotion in Digital Media, SMM, YouTube. The idea of video with Timur Bekmambetov's studio was realized, its organization and production. The video has more than a million views on YouTube. . − Anti-crisis PR . The main achievement: Increase in project citation rate of deluxe Barkli Gallery class from 0 to 981, more than 27 events were held, with a total budget of 17 million, the project received 7 awards out of 7 in 2 years and sold by 93%; For 10 months it was succeeded to reduce the cost of a visit to the office of the Barkli Gallery project in 2 times, to exceed the sales plan and increase conversion rates up to 3%. Operational work with negative attitude to the object "Medovaya Dolina". Working with the shareholder's personal brand led to increase in quotability from 23 publications in 2016 to 1247 in 2018; the shareholder was ranked 21st in the "TOP 100 Stylish" at GQ and became the face of Hennessy XO. Show less



Promotion Realty

• Real Estate
• 1 - 100 Employee

• Head of Marketing and PR Department

  • Apr 2012 - Oct 2015

  − Complete department management cycle of 11 employees: planning, budgeting, strategic development, performance control, development and motivation schemes, etc. − Conducting about 20 clients simultaneously. Development and implementation of marketing and PR strategies (including the concepts of shopping centers). Efficiency analysis. Organization of PR-events of clients (press tours, press conferences, master-classes). − Accreditation for events, reports and personal interventions. Work on attracting new clients at the expense of a personal brand. Show less



Красный Куб

• Consumer Goods
• 1 - 100 Employee

• Head of Marketing

  • Jan 2011 - Mar 2012

  - Promotion of the Alessandro Frenza brand (creating a marketing and advertising strategy, budgeting, branding, etc.); - Operating activities on PR brand "Red Cube": creation of PR-events (actions, events), interaction with the media (preparation of layouts for printing, writing articles, texts, advertising slogans), ensuring the current work of the advertising department (ordering promotional materials, holding tenders, maintaining documentation); - Promotion of the Alessandro Frenza brand (creating a marketing and advertising strategy, budgeting, branding, etc.); - Operating activities on PR brand "Red Cube": creation of PR-events (actions, events), interaction with the media (preparation of layouts for printing, writing articles, texts, advertising slogans), ensuring the current work of the advertising department (ordering promotional materials, holding tenders, maintaining documentation);



"Association of Young Entrepreneurs" under the Federation Council of the Russian Federation

• Москва, Россия

• PR-manager

  • Feb 2009 - Jan 2011

  - Work with the media, news placement, writing articles and press releases, administration and work with the site; - Organization of interviews, TV filming, exhibitions. Organization of internal and external events (conferences in the State Duma, the Best Young Entrepreneur of the Year award in the CDP, Seliger, International Forum of Young Entrepreneurs, etc.); - Information support for ILA members in the Central Federal District and regions. Organization of interaction with state authorities and public organizations. Show less