Anastasia Kiseleva
Marketing Director at ViCueSoft- Claim this Profile
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English Professional working proficiency
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Germany Elementary proficiency
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Thai Elementary proficiency
Topline Score
Bio
Credentials
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Adobe Photoshop
Sowt Specialist CenterFeb, 2014- Oct, 2024 -
Google Analytics
GoogleJan, 2020- Oct, 2024
Experience
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ViCueSoft
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Cyprus
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IT Services and IT Consulting
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1 - 100 Employee
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Marketing Director
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Nov 2020 - Present
The main responsibilities: 1. Develop global marketing strategy and tactic (eCom, SAAS, b2b, b2c) 2. Design, write and maintain marketing materials and communication across print and digital, including: o Develop websites (for different business and languages) including the necessary SEO optimization, track progress through Google analytics and Yandex Metric o Update websites across multiple language versions o Develop and coordinate creating of promotional materials, website content, advertisements, video, and other marketing-related projects o Develop social media 3. Research and analyze market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies 4. Create and maintain brochures, case studies, business development presentations, internal/external presentations and other collateral as needed 5. Execute public relations initiatives including writing/overseeing press releases and press submission, articles 6. Create and manage marketing team
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Project Job
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United States
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E-Learning Providers
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Marketing Director
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Dec 2019 - Oct 2020
A rapidly growing Russian IT company providing Intelligent transport system (hardware & software) for the government. A rapidly growing Russian IT company providing Intelligent transport system (hardware & software) for the government.
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Delta Electronics
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Taiwan
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Appliances, Electrical, and Electronics Manufacturing
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700 & Above Employee
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Marketing Director, Russia&CIS
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2009 - 2019
International manufacturer of power systems for telecom and industry, power solutions for data centers, alternative power supplies, solutions for industrial automation. 1.Launched Delta brand in Russia & CIS market - took 3d place in the UPS market, 2nd place in data center market. 2. Successfully launched new business that led to 30% annually growth. 3. Played key role during the set up and extension of Distributors partnerships. 4.Built and led marketing department with a responsibility for developing and implementing marketing strategy. 5. Built and launched a national partner program. 6. Developed a content strategy to produce thought-leadership in various formats ranging from website content, white papers, webinars, blogs, and videos.
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TTI
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United States
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Machinery Manufacturing
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1 - 100 Employee
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Marketing manager, Russia&CIS
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2006 - 2009
Brands AEG, Milwaukee, Ryobi, Homelite. The world leader in the market of power tools (industrial and DIY use). The company's turnover of more than 7 billion dollars. The company has offices throughout the world. 1. Developed and executed of integrated marketing communications plans and related budgets. 2. Hired, trained and managed marketing and support teams 3.Managed corporate and packaged brands, with experiential understanding of both B2B and B2C marketing. 4.Led creative design and copy-writing for digital and print assets, as well as internal and external communications, including website, social media, PR, trade and community engagement 5. Supported sales and account management, providing tools for successful sales growth.
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Education
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2007 - 2008
The University of Manchester
Practical psychology, MA in Counselling with merit -
2002 - 2003
Presidential management training program
Strategic management, Diploma with distinction -
2000 - 2003
Ural State Technical University
Postgraduate marketing -
1995 - 2000
Ural State Technical University
Management, Diploma with distinction
Community
