Anastasia Ioannidou

Group Product Manager at ITF Pharma, Inc.
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Contact Information
Location
Greece, GR
Languages
  • English Full professional proficiency
  • Spanish Limited working proficiency
  • French Elementary proficiency

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George Karakousis

Anastasia sets high standards in everything she does and she gets the job done on time.She is a true team player and a person that immediately earns respect both with her knowledge and her personality.

Grigorios Floros

It is with great pleasure and enthusiasm that I write these comments for Anastasia. We were classmates at ALBA in general and especially I had the opportunity to work closely in a very tedious course

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Experience

    • United States
    • Pharmaceutical Manufacturing
    • 1 - 100 Employee
    • Group Product Manager
      • Jun 2020 - Present

      Leading company’s gynecology and pharmacy portfolio in an organized and structured way. Driving innovation and business development to increase company’s efficiency. Defining and proactively monitoring key performance indicators to support and inform product decisions with the ability to transform complex data and consumer’s insights into a prioritized roadmap. Leadind company’s actions to digitalization. Strategically thinking about the big picture and how to proactively reach team’s next set of goals. Demonstrating and empowering growth and collaboration of the team.

    • Product Manager
      • May 2019 - Jun 2020

      Guiding strategic decisions and ensuring flawless execution of promotional campaigns and programs for health care professionals. Developing promotional campaigns, messages, programs and sales tools for FYSIOFOL, PRODEFEN PLUS, ZELESSE, POLYBACTUM and APO-go. Creating high value marketing tools that drive the high performing Sales Team to products’ successful growth. Leading projects through the legal, regulatory, and medical review process.

    • Greece
    • Food and Beverage Manufacturing
    • 100 - 200 Employee
    • Product Manager Allatini Flour
      • Jul 2018 - May 2019

      Supporting the repositioning of the brand, tracking product performance to determine benchmarks for success and performance against goals and contributing towards product strategy and vision. Coordinate and guide agencies in the implementation of the strategic programs and the communication plans towards external stakeholders that align with the brand strategy.

    • Brand Manager Elite Savory Snacks
      • Nov 2015 - Jul 2018

      Building and growing Elite’s savory snacks to meet company’s strategic objectives. Recognizing market opportunities for new product development. Collaborate with market research companies to design and implement research to obtain relevant information. Closely monitoring production and distribution for correct product supply to market. Managing Elite’s P&L. Efficiently designing Elite’s brand advertising and promotion to reach targeted sales. Develop digital strategy in social media that lead to 14% increase in community fans in 2 months and better social behavior performance (comments, post liked & shared) than the average Greek FB user due to high-quality content.

    • United Kingdom
    • Manufacturing
    • 700 & Above Employee
    • Category Mix Manager Dressings Italy & Greece
      • Nov 2014 - Nov 2015

      Developing country specific portfolio and selecting the right Marketing Mix with a systematic and disciplined approach to managing product category as a strategic business unit. Designing Category & Brand Vision and Strategy for bigger, better innovations and concepts for the Dressings and Creams group of products (Hellmann’s, Knorr & Becel Brands). Successfully launched Hellmann’s in Italy (10 skus). Designing and implementing Digital Marketing Campaign for the Group of brands in Baking, Cooking & Spreads (Vitam, Becel pro.activ & Flora) aiming to increase web site traffic.

    • Senior Product Manager
      • Jan 2011 - Jun 2012

      Defined objectives and leaded team members and third party contractors in order to deliver projects according to plan. Managed the day-to-day operational and tactical aspects of multiple and large scale projects for Procoralan. Pioneered in altering campaign priorities from large symposia to small medical meetings. Participated in global strategy meetings. Trained and developed junior product managers for Diamicron MR, Coveram and Coversyl 5 & 10mg. Successfully delivered tasks of Medical Manager in collaboration with the International Medical Department. - 2011-2012: Achieved 87% of Procoralan’s target with a growth of +35%.- 2010-2011: Reached 95% of Procoralan’s target.

    • Product Manager
      • Oct 2005 - Dec 2010

      Designed marketing strategy that led to a successful launch campaign of Procoralan. Built Procoralan’s brand image from zero and positioned it in the Top 10 countries globally within the first years. Defined marketing mix and leaded all actions for Diamicron MR. Developed and built good relationships with targeted customers at all levels leading to strong image attributes of Procoralan and Diamicron MR. Created materials either for the education & training of the Sales Team or for medical presentations implemented by physicians.- 2009-2010: Achieved a market share of 0,99% for Procoralan in patient treatment days compared to respective +1,25% of the leader country, thus ranking 3rd internationally. - 2009-2010: Diamicron was the 2nd sulphonyluria in the market in patient treatment days.

    • Medical Representative
      • Oct 2003 - Sep 2005

      Promoted cardiology drugs to Cardiologists and General Practitioners in the region of Central Macedonia. Ranked 4th in Market share growth in Servier Hellas for the fiscal year 2003-2004.- Successfully launched new formulations of one cardiology and one anti-diabetic drug- Achieved hospital listing of all new drugs within 2 months- Increased company’s market share in Central Macedonia- Reporting to the Area Manager

    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Quality Assurance Assistant
      • Jan 1999 - Jan 2003

      Responsible for application and implementation of ISO 9001-14001 and HACCP in a fruit can factory. Specialized in orders from Chinese customers. Reported to the Quality Assurance Manager. Responsible for application and implementation of ISO 9001-14001 and HACCP in a fruit can factory. Specialized in orders from Chinese customers. Reported to the Quality Assurance Manager.

    • Quality Assurance Assistant
      • Jan 1996 - Jan 1998

      Trained in Quality Control department on the application of ISO 9001-14001 and HACCP of olive oil and sun oil products. Responsible for the bleaching of sun oil. Trained in Quality Control department on the application of ISO 9001-14001 and HACCP of olive oil and sun oil products. Responsible for the bleaching of sun oil.

Education

  • ALBA Graduate Business School
    MBA
    2008 - 2010
  • Ethnikon kai Kapodistriakon Panepistimion Athinon
    DIPLOMA, Project Management
    2005 - 2006
  • Aristoteleion Panepistimion Thessalonikis
    CHEMICAL ENGINEERING, LIAN KALOS
    1995 - 2001

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