Digital Marketing Executive

• Aug 2022 - Present

Graduate Digital Marketing & SEO Executive

• Sep 2021 - Aug 2022

Digital Marketing Assistant

• Feb 2021 - Aug 2021

My main role at TASC football, a small football charity based in England, has been to formalise a digital marketing strategy in order to boost social media engagement and subsequently increase bookings. Main Achievements: •This has been accomplished through a social media campaign that involved implementing paid ads on both Facebook and Instagram resulting in a 400% increase in post engagements and a 25% increase in social media account followings. •I have been given the creative freedom to design and publish a website as part of the strategy, which TASC previously lacked, that includes a booking system as well as other features. •Collaboration with the founder to co-produce engaging and compelling content for both the website and organic social media posts. •The conceptualisation of an email and SMS marketing campaign that resulted in a 10% increase in bookings over the period of 3 months. Show less

Digital Marketing Intern

• Jun 2018 - Aug 2018

My 10-week internship saw me take on the role of a digital marketing assistant. My main responsibilities included: • The planning and implementation of internal and external email campaigns • Landing page analysis and optimisation • Keyword research • Newsletter data collection and strategy implementation • Google My Business Audits As well as this I was able to gain experience using digital marketing tools such as: • Google Analytics • Google Search Console • Google Ad words • Google Data Studio • Campaign Monitor Alongside my main responsibilities I also had the opportunity to become involved in the creation stages of wider group marketing campaigns. Show less

Customer Consultant

• Mar 2017 - Jun 2018

My main role was to assist customers in finding a skin care routine that suits their individual needs. This was done through conducting skincare consultations and the asking of inquisitive questions in order to identify suitable products. At the same time as providing exceptional customer service i promote additional products to the customers and promote the company's values and social responsibility efforts. My main role was to assist customers in finding a skin care routine that suits their individual needs. This was done through conducting skincare consultations and the asking of inquisitive questions in order to identify suitable products. At the same time as providing exceptional customer service i promote additional products to the customers and promote the company's values and social responsibility efforts.

Marketing Intern

• Feb 2018 - Apr 2018

My primary role was to create ideas for social media campaigns across multiple platforms, such as Instagram, Twitter and Facebook. Alongside this i was responsible for content creation in the form of blogs and photography. My primary role was to create ideas for social media campaigns across multiple platforms, such as Instagram, Twitter and Facebook. Alongside this i was responsible for content creation in the form of blogs and photography.

Buisness Clinics

• Sep 2017 - Apr 2018

The business clinics is a pathway run by The University of Strathclyde, it involves students undertaking a consultancy project with the aim of solving specific issues in an existing business. Myself and my team worked with the Glasgow based start up Gyphto who are in the process of launching themselves as an app. We were tasked with recommending an app based loyalty scheme that Gyphto could utilise in order to create repeat custom and to gather consumer data. We proceeded by conducting an analysis of various loyalty schemes before selecting and recommending the type of scheme that Gyptho should implement. This recommendation was given in the form of a presentation and then followed by a report which is attached below. Show less

Sales Assistant

• Oct 2013 - Mar 2017

During my time at Waitrose I had two different positions. My first was as a checkout’s assistant, a role which I remained in for 3 months. My key responsibilities were; to build a rapport with customers, assist customers who are unable to pack for themselves, promote changes in the company/store and deal with any difficulties and queries. After 3 months I was moved to the service counters as my manager recognised I was capable of more. My responsibilities changed to; alternating between setting up and shutting down the food service counters, filling out daily of different legal documents, running the counters efficiently throughout the day and advising customers on our products. I was also. Responsible for ensuring that the other counters were running efficiently and offer assistance where needed. I am therefore accustomed to working in a fast-paced environment whilst providing excellent customer service. Show less