Anastasia Dunaeva
Senior Copywriter at Instinct- Claim this Profile
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English Professional working proficiency
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German Elementary proficiency
Topline Score
Bio
Aleksey Sekachov
I worked with Anastasia a few years ago on several projects. She is driven, dedicated, passionate, and a phenomenal writer and creative. She is relentless and full of endless ideas, incredibly organized and detail-oriented, with a strong commitment and focus. She has the unique ability to take the incredibly complex subject matter and transform it into easily digestible prose, conversations or visualizations in a reflexive manner. Anastasia is a great team player, a kind human being and just a great energy to be around.
Sergey Leskov
Anastasia is a very talented copywriter and a wonderful member of the creative team. When we worked together at the advertising agency JAMI, Anastasia created a full range of advertising solutions, working independently and in a team. The scope of her tasks included creating big ideas, special projects, promotional videos and social media campaigns. All tasks were fulfilled on time and as efficiently as possible. I am, therefore, very pleased to be able to recommend Anastasia Dunaeva.
Aleksey Sekachov
I worked with Anastasia a few years ago on several projects. She is driven, dedicated, passionate, and a phenomenal writer and creative. She is relentless and full of endless ideas, incredibly organized and detail-oriented, with a strong commitment and focus. She has the unique ability to take the incredibly complex subject matter and transform it into easily digestible prose, conversations or visualizations in a reflexive manner. Anastasia is a great team player, a kind human being and just a great energy to be around.
Sergey Leskov
Anastasia is a very talented copywriter and a wonderful member of the creative team. When we worked together at the advertising agency JAMI, Anastasia created a full range of advertising solutions, working independently and in a team. The scope of her tasks included creating big ideas, special projects, promotional videos and social media campaigns. All tasks were fulfilled on time and as efficiently as possible. I am, therefore, very pleased to be able to recommend Anastasia Dunaeva.
Aleksey Sekachov
I worked with Anastasia a few years ago on several projects. She is driven, dedicated, passionate, and a phenomenal writer and creative. She is relentless and full of endless ideas, incredibly organized and detail-oriented, with a strong commitment and focus. She has the unique ability to take the incredibly complex subject matter and transform it into easily digestible prose, conversations or visualizations in a reflexive manner. Anastasia is a great team player, a kind human being and just a great energy to be around.
Sergey Leskov
Anastasia is a very talented copywriter and a wonderful member of the creative team. When we worked together at the advertising agency JAMI, Anastasia created a full range of advertising solutions, working independently and in a team. The scope of her tasks included creating big ideas, special projects, promotional videos and social media campaigns. All tasks were fulfilled on time and as efficiently as possible. I am, therefore, very pleased to be able to recommend Anastasia Dunaeva.
Aleksey Sekachov
I worked with Anastasia a few years ago on several projects. She is driven, dedicated, passionate, and a phenomenal writer and creative. She is relentless and full of endless ideas, incredibly organized and detail-oriented, with a strong commitment and focus. She has the unique ability to take the incredibly complex subject matter and transform it into easily digestible prose, conversations or visualizations in a reflexive manner. Anastasia is a great team player, a kind human being and just a great energy to be around.
Sergey Leskov
Anastasia is a very talented copywriter and a wonderful member of the creative team. When we worked together at the advertising agency JAMI, Anastasia created a full range of advertising solutions, working independently and in a team. The scope of her tasks included creating big ideas, special projects, promotional videos and social media campaigns. All tasks were fulfilled on time and as efficiently as possible. I am, therefore, very pleased to be able to recommend Anastasia Dunaeva.
Credentials
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Slogan writing
Communication Academy WordshopJun, 2019- Oct, 2024 -
Script writing in short films
Creative Writing SchoolJul, 2018- Oct, 2024 -
Creative methods
IKRA GroupDec, 2016- Oct, 2024 -
Game mechanics in creative
IKRA GroupDec, 2016- Oct, 2024 -
Script writing
Communication Academy WordshopJun, 2014- Oct, 2024
Experience
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Instinct
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Advertising Services
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1 - 100 Employee
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Senior Copywriter
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Feb 2019 - Present
One of the most famous (and award-winning) creative agencies in Russia. Here I create big 360-campaigns with a focus on ATL and digital. - Responsible for the conception of over 200 Big Ideas and 360-Campaigns, including campaigns launched worldwide; - Writes scripts for TV/OLV commercials - specializing in short, funny video sketches; - Regularly composes company slogans, social media posts, and content for landing pages; - Has created five commercial videos with a budget of more than $560,000 (€530,000); - Supervises pre-post-production of video commercials requiring a timeline of less than a month from briefing to company launch; - Develops special digital projects (landings, integrated interactive projects, AR/Deepfake technologies) on a daily basis; - Manages and leads outsourced creative specialists (i.e. designers, copywriters, illustrators) - usually, three to five freelancers per project; - Effectively pitches custom-made projects to clients that have been personally created and written. Has launched campaigns for: RedBull, Kaspersky, IKEA, adidas, Apple. Top Russian brands as clients: Megafon (major telecom company), M.Video (major retail company), Yandex (major IT-company), VKontakte (major IT-company). Show less
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ASAP PRODUCTION
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Russian Federation
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Advertising Services
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1 - 100 Employee
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Senior Creator
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Nov 2018 - Feb 2019
A boutique agency with a focus on the production of creative commercial videos. Short-term in-house collaboration turned into long-term collaboration on a freelance basis. - Developed concepts and scripts for commercials - Wrote production briefs - Supervised the preproduction and postproduction process of the video - Wrote and defended presentations and concepts at meetings My key clients: Buyk delivery (New York, US), Samokat (FoodTech giant in Russia) A boutique agency with a focus on the production of creative commercial videos. Short-term in-house collaboration turned into long-term collaboration on a freelance basis. - Developed concepts and scripts for commercials - Wrote production briefs - Supervised the preproduction and postproduction process of the video - Wrote and defended presentations and concepts at meetings My key clients: Buyk delivery (New York, US), Samokat (FoodTech giant in Russia)
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JAMI
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Russian Federation
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Advertising Services
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1 - 100 Employee
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Creative Group Head
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Oct 2014 - Oct 2018
One of the most influential, independent digital agencies in Russia. Here I gained a strong expertise in digital, strategy and SM advertising. After four years of growth with the agency, we received awards and became partners with many international brands. I managed a creative team of two copywriters and four art-directors. - Led a creative team of two copywriters and four art-directors; - Regularly created integrated promo-campaigns in digital; - Developed non-standard promotional formats for various media sources; - Supervised creative aspects of videos for social media with budgets ranging from $4,000 to $80,000 My key clients: Google, Samsung, L’Oreal Paris (Garnier, Elseve, NYX, L’Oreal, VICHY), Lexus Show less
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Affectgroup
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United States
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Advertising Services
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1 - 100 Employee
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Senior Copywriter
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Sep 2012 - Oct 2014
I was part of the team which was working on new business with international companies. A lot of freedom, digital and SMM were there. We entered into the pool of Unilever agencies and successfully launched campaigns for several brands. - Launched Big Ideas for brand presence in social networks (FB, IG, YouTube, VKontakte); - Mapped and implemented content plans on various social platforms; - Authored Slogans/Posts/Content; - Creative development of special projects in digital (landings, integrated interactive projects); - Effectively pitched custom-made projects to clients that have been personally created and written. My key clients: Unilever (Dove, Lipton), Renault, Phillips, MasterCard, GE Show less
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Plenum brand consultancy
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Москва, Россия
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Junior Copywriter
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Jul 2012 - Sep 2012
My first job in communications was about naming, packaging-description, articles and press-release copywriting. Ah, the good old days My first job in communications was about naming, packaging-description, articles and press-release copywriting. Ah, the good old days
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Education
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2007 - 2012
Moscow State University of Culture and Arts
Master's degree, Project Management -
2022 - 2023
Bang Bang Education
Graphic desinger/Art director -
2012 - 2012
School of Interactive Communications
Diploma of Honour
Community
