Experience

Lofty

• United States
• Real Estate
• 1 - 100 Employee

• Head of Sales

  • Dec 2020 - Mar 2023

  Lofty. – Head of Sales December 2020– March 2023 As the key point of contact for all sales related activities within the organization, my scope of work included monetization of web traffic, development of all B2B sales with key focus on sales of advertising space. I was responsible for hiring and training key sales staff, both management and ground sales staff, implementing a robust department wide KPIs and development plan aimed at improving quarterly and annual sales across the various… Show more Lofty. – Head of Sales December 2020– March 2023 As the key point of contact for all sales related activities within the organization, my scope of work included monetization of web traffic, development of all B2B sales with key focus on sales of advertising space. I was responsible for hiring and training key sales staff, both management and ground sales staff, implementing a robust department wide KPIs and development plan aimed at improving quarterly and annual sales across the various platforms. Key achievements: Increased the revenue of by 80% by developing or enhancing business operations through high-quality presentations and product demonstrations to our clients and account-specific stakeholders. Initiated and launched a new B2C advertising network during my tenure. Created a knowledge bank to collate all sales data, research data, processes, product specifics information and training material streamlining access to vital data. During my tenure this became a base for training requirements when onboarding new joiners. Integration of KanBan board for managers of various internal stakeholders to streamline interdepartmental communication, measure progress and access data for reporting. Took a leading role in stakeholder management both internally within the organization and externally by developing strong relationships at a senior level with potential partners and connecting internal leadership with that of the prospective clients. Set weekly meetings for sales managers and product managers which helped increase business efficiencies and all levels of communication and coordination leading to an increased sales and revenue business wide. Flagman product sales and revenue increased 300% over the course of my last year with Lofty. Implemented sales strategies based on both quantitative and qualitative data, product and market research to ensure the product roadmap was data driven. Integrated more than 100 B2B partners without marketing activities. Show less Lofty. – Head of Sales December 2020– March 2023 As the key point of contact for all sales related activities within the organization, my scope of work included monetization of web traffic, development of all B2B sales with key focus on sales of advertising space. I was responsible for hiring and training key sales staff, both management and ground sales staff, implementing a robust department wide KPIs and development plan aimed at improving quarterly and annual sales across the various… Show more Lofty. – Head of Sales December 2020– March 2023 As the key point of contact for all sales related activities within the organization, my scope of work included monetization of web traffic, development of all B2B sales with key focus on sales of advertising space. I was responsible for hiring and training key sales staff, both management and ground sales staff, implementing a robust department wide KPIs and development plan aimed at improving quarterly and annual sales across the various platforms. Key achievements: Increased the revenue of by 80% by developing or enhancing business operations through high-quality presentations and product demonstrations to our clients and account-specific stakeholders. Initiated and launched a new B2C advertising network during my tenure. Created a knowledge bank to collate all sales data, research data, processes, product specifics information and training material streamlining access to vital data. During my tenure this became a base for training requirements when onboarding new joiners. Integration of KanBan board for managers of various internal stakeholders to streamline interdepartmental communication, measure progress and access data for reporting. Took a leading role in stakeholder management both internally within the organization and externally by developing strong relationships at a senior level with potential partners and connecting internal leadership with that of the prospective clients. Set weekly meetings for sales managers and product managers which helped increase business efficiencies and all levels of communication and coordination leading to an increased sales and revenue business wide. Flagman product sales and revenue increased 300% over the course of my last year with Lofty. Implemented sales strategies based on both quantitative and qualitative data, product and market research to ensure the product roadmap was data driven. Integrated more than 100 B2B partners without marketing activities. Show less



Affiliate Valley: Affiliate Marketing Media

• United States
• Advertising Services
• 1 - 100 Employee

• Product Manager

  • Oct 2020 - Mar 2021

  As Product Manager for an advertising media platform my responsibilities included identifying and vetting potential clients who were interested in buying advertising space with Affiliate Valley. My scope of work took two folds, business development in terms of attracting and identifying potential clients and secondly further scrutinizing the content of advertising materials proposed by clients. I was also incharge of researching relevant content on the web in order to publish new or similar… Show more As Product Manager for an advertising media platform my responsibilities included identifying and vetting potential clients who were interested in buying advertising space with Affiliate Valley. My scope of work took two folds, business development in terms of attracting and identifying potential clients and secondly further scrutinizing the content of advertising materials proposed by clients. I was also incharge of researching relevant content on the web in order to publish new or similar articles to attract visitors and increase traffic on our media platforms. Key achievements: Increased the revenue of the website by 300% from the previous reporting period by engaging a wider network of potential clients. Advised on key improvements for the platforms utilized by Affiliate Valley to reach a wider audience and thus increasing potential revenue. SEO optimization by anchor links by identifying key optimization factors such as improvements in text. Show less As Product Manager for an advertising media platform my responsibilities included identifying and vetting potential clients who were interested in buying advertising space with Affiliate Valley. My scope of work took two folds, business development in terms of attracting and identifying potential clients and secondly further scrutinizing the content of advertising materials proposed by clients. I was also incharge of researching relevant content on the web in order to publish new or similar… Show more As Product Manager for an advertising media platform my responsibilities included identifying and vetting potential clients who were interested in buying advertising space with Affiliate Valley. My scope of work took two folds, business development in terms of attracting and identifying potential clients and secondly further scrutinizing the content of advertising materials proposed by clients. I was also incharge of researching relevant content on the web in order to publish new or similar articles to attract visitors and increase traffic on our media platforms. Key achievements: Increased the revenue of the website by 300% from the previous reporting period by engaging a wider network of potential clients. Advised on key improvements for the platforms utilized by Affiliate Valley to reach a wider audience and thus increasing potential revenue. SEO optimization by anchor links by identifying key optimization factors such as improvements in text. Show less



Dats.team

• Russian Federation
• Technology, Information and Internet
• 100 - 200 Employee

• Head of Unit

  • Apr 2019 - Oct 2020

  As a member of the Growth Department, I was tasked with creating a new strategic direction when engaging potential clients with a key focus on improving the overall B2B sales experience at Leadbit. I oversaw early engagement with potential clients (business development), S2S integration, accounting, debit control, dispute resolution with several existing stakeholders and clients. Key Achievements: Closed more than 200 new promo websites through my period of work with DatsTeam which… Show more As a member of the Growth Department, I was tasked with creating a new strategic direction when engaging potential clients with a key focus on improving the overall B2B sales experience at Leadbit. I oversaw early engagement with potential clients (business development), S2S integration, accounting, debit control, dispute resolution with several existing stakeholders and clients. Key Achievements: Closed more than 200 new promo websites through my period of work with DatsTeam which attracted traffic from a variety of sources such as Facebook, Google, mobile applications. Lead the S2S integration at DatsTeam which allowed us to track adverts with better accuracy and comply with all relevant and applicable privacy legislation. Together with the Marketing team created a website for the project which attracted and engaged potential partners with Worldwide traffic. Attended 7 international conferences related to Affiliate Marketing and presented the Dating Affiliate program on behalf of DatsTeam. Show less As a member of the Growth Department, I was tasked with creating a new strategic direction when engaging potential clients with a key focus on improving the overall B2B sales experience at Leadbit. I oversaw early engagement with potential clients (business development), S2S integration, accounting, debit control, dispute resolution with several existing stakeholders and clients. Key Achievements: Closed more than 200 new promo websites through my period of work with DatsTeam which… Show more As a member of the Growth Department, I was tasked with creating a new strategic direction when engaging potential clients with a key focus on improving the overall B2B sales experience at Leadbit. I oversaw early engagement with potential clients (business development), S2S integration, accounting, debit control, dispute resolution with several existing stakeholders and clients. Key Achievements: Closed more than 200 new promo websites through my period of work with DatsTeam which attracted traffic from a variety of sources such as Facebook, Google, mobile applications. Lead the S2S integration at DatsTeam which allowed us to track adverts with better accuracy and comply with all relevant and applicable privacy legislation. Together with the Marketing team created a website for the project which attracted and engaged potential partners with Worldwide traffic. Attended 7 international conferences related to Affiliate Marketing and presented the Dating Affiliate program on behalf of DatsTeam. Show less

• Sales & Accounting Manager

  • Jan 2017 - Apr 2019

  Engaged as Sales and Accounting Manager overseeing the B2C advertising network which provided advertising spaces on websites. The key focus was concluding negotiations with strategic partners whilst promoting Lofty.’s brand through social networks and B2C engagement. Key Achievements: Initiated the RTB activity which became a focal point of Lofty.’s new strategic direction. As a result of introducing RTB activities, the customers attracted by me were central to enhancing the company’s… Show more Engaged as Sales and Accounting Manager overseeing the B2C advertising network which provided advertising spaces on websites. The key focus was concluding negotiations with strategic partners whilst promoting Lofty.’s brand through social networks and B2C engagement. Key Achievements: Initiated the RTB activity which became a focal point of Lofty.’s new strategic direction. As a result of introducing RTB activities, the customers attracted by me were central to enhancing the company’s overall revenue. Initiated a new web traffic advertising format called web push notifications which later led to a separate project within the company. Re-engaged several key partners and concluded successful contract renewals for key strategic partners. Attended 6 international conferences related to Affiliate Marketing for the purpose of networking and potential engagement of new clients. Show less Engaged as Sales and Accounting Manager overseeing the B2C advertising network which provided advertising spaces on websites. The key focus was concluding negotiations with strategic partners whilst promoting Lofty.’s brand through social networks and B2C engagement. Key Achievements: Initiated the RTB activity which became a focal point of Lofty.’s new strategic direction. As a result of introducing RTB activities, the customers attracted by me were central to enhancing the company’s… Show more Engaged as Sales and Accounting Manager overseeing the B2C advertising network which provided advertising spaces on websites. The key focus was concluding negotiations with strategic partners whilst promoting Lofty.’s brand through social networks and B2C engagement. Key Achievements: Initiated the RTB activity which became a focal point of Lofty.’s new strategic direction. As a result of introducing RTB activities, the customers attracted by me were central to enhancing the company’s overall revenue. Initiated a new web traffic advertising format called web push notifications which later led to a separate project within the company. Re-engaged several key partners and concluded successful contract renewals for key strategic partners. Attended 6 international conferences related to Affiliate Marketing for the purpose of networking and potential engagement of new clients. Show less