Anastasia Belikova
Senior Performance Marketing Manager at LEKKER Bikes- Claim this Profile
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English Professional working proficiency
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Dutch Limited working proficiency
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Russian Native or bilingual proficiency
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Bio
Irina Dvornikova
I have been Anastasia’s manager at Nestlé for 2 years and during that time she turned out to be an excellent professional. She contributed to our eCom platform growth, driving results in all-round aspects of the online business: from performance marketing to managing our CMS platform and optimizing 3PL performance. She was in charge of digital marketing strategy implementation throughout whole customer funnel. Anastasia delivered great results in terms of NPS, transactions and conversion rate growth and always provided good and clear reporting. We hired Anastasia as a trainee in our e-commerce department and since day one she showed strong professional skills and willingness to learn and achieve her goals. I highly recommend Anastasia, she would be an asset to any team.
Andrey Mertsalov
I’ve worked alongside Anastasia at Nestlé for more than a year. Together with our marketing communications team and media agencies she led online marketing strategy implementation for her brand’s online store. We've launched various types of campaigns depending on specific business goals in display advertising, SEM, remarketing, email and referral marketing. Anastasia has deep knowledge of online advertising, analytical, reporting tools, as well as CRM systems and online storefronts (e.g. Magento based CMS). I really enjoyed working together with Anastasia as she proved to have excellent communication skills while managing media agencies and communicating with internal teams. She is able to present clear and persuasive analytics on her projects and I’m sure any company will be lucky to have her.
Irina Dvornikova
I have been Anastasia’s manager at Nestlé for 2 years and during that time she turned out to be an excellent professional. She contributed to our eCom platform growth, driving results in all-round aspects of the online business: from performance marketing to managing our CMS platform and optimizing 3PL performance. She was in charge of digital marketing strategy implementation throughout whole customer funnel. Anastasia delivered great results in terms of NPS, transactions and conversion rate growth and always provided good and clear reporting. We hired Anastasia as a trainee in our e-commerce department and since day one she showed strong professional skills and willingness to learn and achieve her goals. I highly recommend Anastasia, she would be an asset to any team.
Andrey Mertsalov
I’ve worked alongside Anastasia at Nestlé for more than a year. Together with our marketing communications team and media agencies she led online marketing strategy implementation for her brand’s online store. We've launched various types of campaigns depending on specific business goals in display advertising, SEM, remarketing, email and referral marketing. Anastasia has deep knowledge of online advertising, analytical, reporting tools, as well as CRM systems and online storefronts (e.g. Magento based CMS). I really enjoyed working together with Anastasia as she proved to have excellent communication skills while managing media agencies and communicating with internal teams. She is able to present clear and persuasive analytics on her projects and I’m sure any company will be lucky to have her.
Irina Dvornikova
I have been Anastasia’s manager at Nestlé for 2 years and during that time she turned out to be an excellent professional. She contributed to our eCom platform growth, driving results in all-round aspects of the online business: from performance marketing to managing our CMS platform and optimizing 3PL performance. She was in charge of digital marketing strategy implementation throughout whole customer funnel. Anastasia delivered great results in terms of NPS, transactions and conversion rate growth and always provided good and clear reporting. We hired Anastasia as a trainee in our e-commerce department and since day one she showed strong professional skills and willingness to learn and achieve her goals. I highly recommend Anastasia, she would be an asset to any team.
Andrey Mertsalov
I’ve worked alongside Anastasia at Nestlé for more than a year. Together with our marketing communications team and media agencies she led online marketing strategy implementation for her brand’s online store. We've launched various types of campaigns depending on specific business goals in display advertising, SEM, remarketing, email and referral marketing. Anastasia has deep knowledge of online advertising, analytical, reporting tools, as well as CRM systems and online storefronts (e.g. Magento based CMS). I really enjoyed working together with Anastasia as she proved to have excellent communication skills while managing media agencies and communicating with internal teams. She is able to present clear and persuasive analytics on her projects and I’m sure any company will be lucky to have her.
Irina Dvornikova
I have been Anastasia’s manager at Nestlé for 2 years and during that time she turned out to be an excellent professional. She contributed to our eCom platform growth, driving results in all-round aspects of the online business: from performance marketing to managing our CMS platform and optimizing 3PL performance. She was in charge of digital marketing strategy implementation throughout whole customer funnel. Anastasia delivered great results in terms of NPS, transactions and conversion rate growth and always provided good and clear reporting. We hired Anastasia as a trainee in our e-commerce department and since day one she showed strong professional skills and willingness to learn and achieve her goals. I highly recommend Anastasia, she would be an asset to any team.
Andrey Mertsalov
I’ve worked alongside Anastasia at Nestlé for more than a year. Together with our marketing communications team and media agencies she led online marketing strategy implementation for her brand’s online store. We've launched various types of campaigns depending on specific business goals in display advertising, SEM, remarketing, email and referral marketing. Anastasia has deep knowledge of online advertising, analytical, reporting tools, as well as CRM systems and online storefronts (e.g. Magento based CMS). I really enjoyed working together with Anastasia as she proved to have excellent communication skills while managing media agencies and communicating with internal teams. She is able to present clear and persuasive analytics on her projects and I’m sure any company will be lucky to have her.
Credentials
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Account Based Marketing
CXL InstituteNov, 2020- Nov, 2024 -
LinkedIn Advertising
CXL InstituteNov, 2020- Nov, 2024 -
Google Ads Display Certification
GoogleAug, 2020- Nov, 2024 -
Google Ads Shopping Certification
GoogleAug, 2020- Nov, 2024 -
Google Ads Search Certification
GoogleMay, 2020- Nov, 2024 -
Google Analytics Individual Qualification
GoogleMar, 2020- Nov, 2024
Experience
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LEKKER Bikes
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Netherlands
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Manufacturing
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1 - 100 Employee
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Senior Performance Marketing Manager
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Jan 2023 - Present
My role as Senior performance marketing manager is to drive results across the wide range of business objectives ensuring the optimal setup from acquisition to retention channels including:• Owning and driving results in always-on performance marketing channels across all active regions: planning, executing, and continuous optimization of the results in Shopping/PMax, Search, and email marketing automation focusing on achieving revenue targets.• Contributing to Global Marketing/Sales campaign planning and owning execution and continuous optimization of the results in full-funnel activations in Paid Social, Display, YouTube, and email marketing campaigns focusing on achieving brand objectives.• Reporting results and learnings: Sales and marketing data automation through Google BigQuery and Google Looker Studio, Ad-Hoc Campaign reporting.• Ensuring the optimal Web Analytics tagging setup needed to drive results in Performance Marketing Channels:Google, Meta enhanced conversions tracking, or integrating tools like Channable, Klaviyo and AWIN with Shopify and/or WooCommerce.• Coaching a Junior performance marketing manager.• Owning and driving business results with major KPIs in: sales, investment rate, and ROAS. Show less
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Performance Marketing Manager
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Jan 2021 - Feb 2023
LEKKER Bikes is an Amsterdam born, Australia raised independent bicycle brand. Our goal is to bring a taste of "the Amsterdam Way" of bike riding to the world. At LEKKER Bikes I help build and scale performance-driven Digital marketing campaigns.
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MegaFon
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Russian Federation
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Telecommunications
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700 & Above Employee
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Performance Marketing Manager
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Aug 2016 - Dec 2017
As a performance marketing manager, I oversaw paid media across different B2C and B2B telecom and ecommerce projects in the company’s portfolio in channels like SEM, display, programmatic, affiliates, marketplaces, as well as: • Managed several media agencies, making sure the whole process goes according to plan: from briefings to reporting and continuous optimization based on the performance data. • Collaborated with cross-functional teams and individual stakeholders within the company, provided consistent support in launching, executing, and reporting on their digital marketing campaigns. • Reported and presented campaigns’ results. • Managed monthly budget across paid media channels in line with KPIs, forecasts, and business objectives. • Owned and drove business results with major KPIs: revenue, transactions, CPO, ROI, and ROAS. Show less
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Nestlé
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Switzerland
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Food and Beverage Services
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700 & Above Employee
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E-Commerce Specialist NESCAFÉ Dolce Gusto
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Apr 2016 - Jul 2016
• Forecasted webshop P&L in collaboration with finance department, ensured monthly targets achievement with major KPIs in NPS, transactions and CR.• Defined webshop communication strategy, promotion plan and digital marketing channel strategy in alliance with business goals.• Led campaigns execution in display advertising, SEM, SEO, email marketing, SMM and referral marketing in collaboration with marketing agencies and partners.
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Junior E-Commerce Manager NESCAFÉ Dolce Gusto
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Mar 2015 - Mar 2016
• Owned and drove customer acquisition, conversion and retention via display advertising, SEM, SEO, email marketing, SMM and referral marketing with major KPIs in traffic, transactions and CR.• Ensured monthly promotion plan launch.
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E-Commerce trainee NESCAFÉ Dolce Gusto
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Sep 2014 - Feb 2015
• Managed marketing agencies and a 3PL provider on a daily basis to ensure webshop proper functioning. • Maintained content management of web shop CMS platform.• Optimized webshop workflow aiming to reduce consumer complaints.
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EY
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United Kingdom
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IT Services and IT Consulting
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700 & Above Employee
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Accounting Trainee
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Jan 2014 - Mar 2014
• Collected and analysed accounting data for clients. • Prepared documents for tax and financial audits. • Administered expense reports and bank settlements. • Collected and analysed accounting data for clients. • Prepared documents for tax and financial audits. • Administered expense reports and bank settlements.
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Education
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2009 - 2014
Finance University under the Government of the Russian Federation
Master’s Degree, Accounting and Finance
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