Ana Sofia Fabre Vaz
Product Manager at Luiza Porto Interiores- Claim this Profile
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Portuguese Native or bilingual proficiency
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English Native or bilingual proficiency
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German Limited working proficiency
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Spanish Limited working proficiency
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Bio
Experience
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Luiza Porto Interiores
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Brazil
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Design
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1 - 100 Employee
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Product Manager
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Feb 2023 - Present
Leading product development and operations teamResearching and developing new products and collectionsDoing market reasearchDeveloping new channels and partnershipsImplementing product and customer marketing strategiesCreating marketing content i.e. newsletter, website blogDirecting photo and video shootsAttending product fairs and events
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Product Marketing Analyst
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Oct 2022 - Jan 2023
Doing research and development for new products and the collectionsDeveloping brand identity for the kids collectionEvaluating supply materials and prototypesWorking with suppliers to reach the final productWriting product descriptions and content marketingDeveloping a signature scent for the brandDirecting photo and video shoots
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Customer and Product Marketing Analyst
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Feb 2022 - Sep 2022
Communicating with customers, responding to questions and providing solutions for their complaintsProducing content for internal and external communicationWriting product marketing copyAssisting in photo and videoshoots
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Resultados Digitais
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Software Development
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Product Marketing Analyst
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Mar 2015 - Nov 2018
Writing copy and optimizing conversion for product website and communication Running product blog and social media Creating campaigns and content to increase sales Writing customers success stories and assisting in their video shoots Launching, marketing and educating customers about the software's new features Developing script and directing video shoots for RD Station na Prática, the software's online course Managing RD Station booth and all software related marketing at RD Summit, from concept to sales pitch Show less
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Robert BOSCH GmbH
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Germany
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Machinery Manufacturing
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1 - 100 Employee
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CI Marketing Intern
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Feb 2013 - Aug 2013
Elaborating Marketing Strategies and Communication Plans Designing Marketing campaigns for the CI Department Organizing campaigns and events Elaborating Marketing Strategies and Communication Plans Designing Marketing campaigns for the CI Department Organizing campaigns and events
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Education
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IADE - Creative University
Master of Arts - MA, Branding & Fashion Design -
Universidade Federal de Santa Catarina
Bachelor of Laws (LLB) -
Universidade do Estado de Santa Catarina
Bachelor of Business Administration (BBA), Marketing -
Technische Fachhochschule Wildau
Bachelor of European Management Degree