Experience

Tough Dog Suspension

• Australia
• Automotive
• 1 - 100 Employee

• Assistant Marketing Manager

  • Aug 2023 - Present



Urban Sports Club

• Germany
• Spectator Sports
• 200 - 300 Employee

• Senior Marketing Manager

  • Oct 2022 - May 2023

  - Contribute to the overall growth of the company and the country, multiplying our overall member base by x2 and lead generation by x3.5- Drive the Marketing strategy for Portugal, for both B2C and B2B on a multi-channel level- Manage the brand and the company reputation locally, ensuring brand awareness for B2C and B2B- Set and help achieve Marketing goals, objectives, and KPI’s- Develop local campaigns and implement global campaigns locally - Manage a team of 3 people and a 6-figure yearly budget to drive brand awareness, customer acquisition, and lead generation- Manage PR agency to drive earned media presence, generating an overall growth of x4 (clippings, reach, PR value)- Oversee influencer strategy and manage relations with +30 organic influencers, securing +1000 pieces of content in 2022 (posts, stories)- Support the implementation of community events- Define content strategy, integrating our blog, social media, and newsletter- Foster member retention and engagement through CRM campaigns- Establish and implement organic and paid partnerships with other brands- Drive Social Media strategy, growing our community by 13k followers and generating +11M impressions and +7M reach (2022) Show less

• Marketing Manager Portugal

  • May 2021 - Sep 2022

  Supervising and defining all Marketing activities for B2C and B2B: content, influencers, partnerships, PR, events, internal/external communication, translations, local campaigns, paid media, performance.

• Content & Community Manager

  • Dec 2019 - May 2021

  - Social media management (strategy, content, community, influencer partnerships)- Content creation for blog & newsletter- Translation EN-PT: website & internal/external comms



Freelancer

• Media Production
• 700 & Above Employee

• Copywriter and Transcreator

  • Oct 2018 - Aug 2022

  Content creation/production and copywriting for social media, website, blogs, newsletters and others. Transcreation and creative translation from English to Portuguese. I always take into consideration: - Market/target - Audience and social/cultural aspects - SEO - Tone of voice - Intended message Content creation/production and copywriting for social media, website, blogs, newsletters and others. Transcreation and creative translation from English to Portuguese. I always take into consideration: - Market/target - Audience and social/cultural aspects - SEO - Tone of voice - Intended message



JELLY - Digital Agency

• Portugal
• Marketing Services
• 1 - 100 Employee

• Head Of Marketing

  • Apr 2019 - Nov 2019

  - Development of Digital Marketing Strategies for different clients and the agency itself (content, campaigns) - Copywriting - Content creation (blogs, social media, websites, newsletters) - Social Media management - Development of Digital Marketing Strategies for different clients and the agency itself (content, campaigns) - Copywriting - Content creation (blogs, social media, websites, newsletters) - Social Media management



Dama de Copas

• Portugal
• Retail
• 1 - 100 Employee

• Marketing Assistant

  • Aug 2017 - Mar 2019

  Social Media content creatorOnline Content managerCommunity managerCampaign preparationPublic relations - contact with influencers and prospect of partnershipsMedia relationsPress Releases

• Bra Fitter / Lingerie Consultant

  • Feb 2017 - Aug 2017

  Personalized customer service



IKEA

• Netherlands
• Retail
• 700 & Above Employee

• Assistant Translator and Sales Consultant

  • May 2014 - Apr 2017

  I was fortunate enough to have several experiences at IKEA, such as: Translator English-Portuguese: - Ensure product information translation - Translate creative and technical content for both internal and external communication Internal communication projects Shop salesperson for Bedroom & Mattresses and for Children & IKEA Family: - Personalized customer service - Maintain product presentation - Ensure and optimise sales (knowledge of work routines in several departments) Temporary support for IKEA Business Show less



Calzedonia Group

• Italy
• Retail Apparel and Fashion
• 700 & Above Employee

• Salesperson

  • Apr 2012 - Oct 2012

  Ensure and optimise sales Personalized customer service Cashier Stock organization Maintain product presentation Ensure and optimise sales Personalized customer service Cashier Stock organization Maintain product presentation



Amnistia Internacional Portugal

• Portugal
• Civic and Social Organizations
• 1 - 100 Employee

• Sponsors/Funders Recruiter

  • Feb 2012 - Mar 2012

  Illustrate Amnesty's values and work all around the world, ensuring sponsors and funders are engaged with the NGO Raise funders through direct one on one contact (call to action) Illustrate Amnesty's values and work all around the world, ensuring sponsors and funders are engaged with the NGO Raise funders through direct one on one contact (call to action)