Anasa Fraser

Social Media Manager and Content Creator at MEADEN MASTER JEWELLERS
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Contact Information
us****@****om
(386) 825-5501
Location
Auckland, Auckland, New Zealand, NZ

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Experience

    • New Zealand
    • Retail Luxury Goods and Jewelry
    • 1 - 100 Employee
    • Social Media Manager and Content Creator
      • May 2023 - Present

      - Solely responsible for managing all social media platforms and digital marketing efforts for Meaden Master Jewellers NZ. - Create and publish engaging written and visual content to promote the brand. - Develop and implement effective social media strategies, leveraging data to maximize reach and increase following. - Collaborate with web developers in designing and updating the company's website. - Monitor social media trends and best practices to drive continuous growth. - Establish and maintain strong customer relationships through excellent customer service. - Contribute to sales efforts through strategic public relations planning and creative content creation. - Capture high-quality product photography to showcase Meaden Master Jewellers' offerings. - Utilize videography skills to create compelling visual content for social media campaigns. - Demonstrate expertise in website updating, ensuring an optimized user experience. Show less

  • Self Employed
    • New Zealand
    • Freelance Videographer
      • Jan 2021 - Present

      - Worked alongside fashion designer to ascertain requirements, and draw up an outline of rewuired footage - Oversee all technical aspects of video recording and editing to ensure the caption of studio quality video and assemble footage in Adobe Premiere Pro - Review files to identify usable footage, and digitally cut files to create a film sequence - Unite footage from various sources and combine it with other scenes to create a cohesive story - Conduct editing duties including the finalisation of all technical aspects such as the correction of faulty footage, grading and colouring, and the implementation of effects - Create assets to be utilised across social media Show less

    • New Zealand
    • Events Services
    • 1 - 100 Employee
    • Content Creator
      • Apr 2022 - Feb 2023

      - Leverage all events with solid social, digital and traditional media coverage - Ensure strong event and company presence online, including website, eDM, 3rd party sites and ticketing sites. - Drive traffic to our eCommerce Wine platform and work to achieve a streamlined sales funnel - Deliver inspiring and engaging content through platforms, creating dialogue with customers that are aligned with our events and objectives. Refresh and execute our marketing campaigns to achieve targets such as selling out events and grow club membership - Support our digital activity with traditional media where appropriate - Work effectively with marketing partnersand brand collaborations to maximise the result for both parties Show less

  • The Nef
    • London, United Kingdom; New York, USA
    • Pre Production Manager
      • Jan 2019 - Apr 2020

      Created a fashion startup, specialising in prestige womenswear. I have been able to balance able to balance the everyday of my own company, while simultaneously managing the design calendar and material lead times. Created a fashion startup, specialising in prestige womenswear. I have been able to balance able to balance the everyday of my own company, while simultaneously managing the design calendar and material lead times.

  • Nandita Khosla
    • London, United Kingdom
    • Social Media Manager
      • Jan 2018 - Nov 2018

      Implemented an online strategy which led to an increase of over 90% in inbound traffic for social media channels. I collaborated with the founder to not only increase brand awareness, but also analysed influencer marketing techniques, while maintaining the allocated budget. Implemented an online strategy which led to an increase of over 90% in inbound traffic for social media channels. I collaborated with the founder to not only increase brand awareness, but also analysed influencer marketing techniques, while maintaining the allocated budget.

  • Monica Vinader Ltd
    • London, United Kingdom
    • Retail and Marketing Assistant
      • May 2017 - Jan 2018

      Maintained regular, open communication with EMEA team, and our international offices. Maintained regular, open communication with EMEA team, and our international offices.

  • MTShowroom
    • Greater New York City Area
    • Marketing and Social Media Assistant
      • Jul 2016 - Sep 2016

    • United States
    • Mental Health Care
    • 1 - 100 Employee
    • Research Assistant
      • 2011 - Sep 2016

      Initially interned at Northside and was hired upon graduation out of a highly competitive applicant group. Currently, providing direct assistance to the Senior Research Consultant in agency-wide outcome evaluation, particularly in the collection of data for analysis. Day to day responsibilities include but are not limited to: • Working with Therapeutic Early Childhood Center (TECC) to provide social-emotional support for children, ages 3-5 with special needs, as mandated by Individualized Education Plans (IEPs). • Scoring and analyzing Woodcock-Johnson IV Tests of Achievement for Remedial Education Program. • Scheduling medication evaluations and psychological testing for Mental Health Clinic clients. • Editing, proofing, and creating layout of annual Comprehensive Evaluation Report 2015. • Researching online sources for most recent empirically based studies relating to remedial education and mental health fields. Show less

    • Retail Apparel and Fashion
    • 400 - 500 Employee
    • PR Assistant
      • 2012 - 2016

Education

  • London College of Fashion, University of the Arts London
    Master of Arts - MA, Strategic Fashion Marketing
    2017 - 2018
  • London College of Fashion
    Graduate Diploma Fashion Management, Fashion Management
    2016 - 2017
  • Iona College
    Bachelor of Arts in Psychology, Psychology
    2011 - 2015

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