Ana Paula Maciel Rocha
Director of Growth Marketing at Play2Pay, Inc.- Claim this Profile
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English Native or bilingual proficiency
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Portuguese Native or bilingual proficiency
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Spanish Limited working proficiency
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Bio
Rodolfo J. Novarini
I have had the pleasure of working with Ana at Play2Pay where she served as Marketing Director. Since she joined, Ana transformed our B2C marketing capabilities and she was instrumental in leading the team to achieve record-breaking results. Ana has a deep understanding of B2C mobile marketing and she is skilled in developing and executing strong marketing strategies that drive engagement and revenue. She is also a highly effective team leader and an excellent communicator able to build strong relationships with partners and stakeholders.
Alex Hurd
Ana Joined Play2Pay in March 2022 and has transformed our marketing in the US and Brazilian markets. Ana has really elevant experience in woking in both dynamic start-up and corporate envioronments and is able to implement detailed, creative strategies quickly. She is a great team player and manager.
Rodolfo J. Novarini
I have had the pleasure of working with Ana at Play2Pay where she served as Marketing Director. Since she joined, Ana transformed our B2C marketing capabilities and she was instrumental in leading the team to achieve record-breaking results. Ana has a deep understanding of B2C mobile marketing and she is skilled in developing and executing strong marketing strategies that drive engagement and revenue. She is also a highly effective team leader and an excellent communicator able to build strong relationships with partners and stakeholders.
Alex Hurd
Ana Joined Play2Pay in March 2022 and has transformed our marketing in the US and Brazilian markets. Ana has really elevant experience in woking in both dynamic start-up and corporate envioronments and is able to implement detailed, creative strategies quickly. She is a great team player and manager.
Rodolfo J. Novarini
I have had the pleasure of working with Ana at Play2Pay where she served as Marketing Director. Since she joined, Ana transformed our B2C marketing capabilities and she was instrumental in leading the team to achieve record-breaking results. Ana has a deep understanding of B2C mobile marketing and she is skilled in developing and executing strong marketing strategies that drive engagement and revenue. She is also a highly effective team leader and an excellent communicator able to build strong relationships with partners and stakeholders.
Alex Hurd
Ana Joined Play2Pay in March 2022 and has transformed our marketing in the US and Brazilian markets. Ana has really elevant experience in woking in both dynamic start-up and corporate envioronments and is able to implement detailed, creative strategies quickly. She is a great team player and manager.
Rodolfo J. Novarini
I have had the pleasure of working with Ana at Play2Pay where she served as Marketing Director. Since she joined, Ana transformed our B2C marketing capabilities and she was instrumental in leading the team to achieve record-breaking results. Ana has a deep understanding of B2C mobile marketing and she is skilled in developing and executing strong marketing strategies that drive engagement and revenue. She is also a highly effective team leader and an excellent communicator able to build strong relationships with partners and stakeholders.
Alex Hurd
Ana Joined Play2Pay in March 2022 and has transformed our marketing in the US and Brazilian markets. Ana has really elevant experience in woking in both dynamic start-up and corporate envioronments and is able to implement detailed, creative strategies quickly. She is a great team player and manager.
Experience
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Play2Pay, Inc.
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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Director of Growth Marketing
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2022 - Present
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Perfect Slim
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New York, NY, United States
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Head of Product Marketing
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Dec 2016 - 2020
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Nextel Brasil
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Brazil
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Telecommunications
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700 & Above Employee
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Marketing Director
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2011 - 2014
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Accenture
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Ireland
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Business Consulting and Services
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700 & Above Employee
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Sr Marketing Consultant
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Jan 2011 - Jun 2011
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Oi
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Brazil
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Telecommunications
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700 & Above Employee
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Sr Marketing Manager
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Oct 2001 - May 2008
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TIM Brasil
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Brazil
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Telecommunications
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700 & Above Employee
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Marketing Coordinator
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Jun 2000 - Oct 2001
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Education
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1995 - 1998
ESPM Escola Superior de Propaganda e Marketing
MBA, Marketing and Strategy -
Fundação Dom Cabral
Management and Leadership -
Universidade Católica de Salvador
Bachelor's degree, Business Administration and Management, General -
General Assembly
Digital Marketing -
Pontifícia Universidade Católica do Rio de Janeiro
Art History -
FDC
Organizational Leadership -
Product School
Product Marketing Management
Community
