Ana Patrícia Gomes
Digital Media Planner at Digital Gate- Claim this Profile
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Portuguese Native or bilingual proficiency
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English Full professional proficiency
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Spanish Professional working proficiency
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German Elementary proficiency
Topline Score
Bio
Credentials
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Digital Performance Certificate
IPA (Institute of Practitioners in Advertising)Aug, 2021- Sep, 2024 -
Microsoft Advertising Certified Professional
MicrosoftJan, 2021- Sep, 2024 -
CSS Essential Training
LinkedInJun, 2020- Sep, 2024 -
Design Aesthetics for the Web
LinkedInJun, 2020- Sep, 2024 -
Git Essential Training: The Basics
LinkedInJun, 2020- Sep, 2024 -
HTML Essential Training
LinkedInJun, 2020- Sep, 2024 -
Illustrator for Web Design
LinkedInJun, 2020- Sep, 2024 -
Introduction to CSS
LinkedInJun, 2020- Sep, 2024 -
Introduction to Web Design and Development
LinkedInJun, 2020- Sep, 2024 -
JavaScript Essential Training
LinkedInJun, 2020- Sep, 2024 -
Learning Responsive Web Design in the Browser
LinkedInJun, 2020- Sep, 2024 -
Mapping the Modern Web Design Process
LinkedInJun, 2020- Sep, 2024 -
Photoshop for Web Design
LinkedInJun, 2020- Sep, 2024 -
Responsive Images
LinkedInJun, 2020- Sep, 2024 -
Responsive Typography Techniques
LinkedInJun, 2020- Sep, 2024 -
User Experience for Web Design
LinkedInJun, 2020- Sep, 2024 -
Workflow Tools for Web Developers
LinkedInJun, 2020- Sep, 2024 -
FAA Level 3 Award in First Aid at Work (RQF)
FAAMay, 2019- Sep, 2024 -
Google Analytics Individual Qualification
GoogleDec, 2020- Sep, 2024 -
Search Ads 360 Certification Exam
GoogleDec, 2020- Sep, 2024 -
Google Ads Search Certification
GoogleNov, 2020- Sep, 2024 -
Highfield Level 2 Award in Pool Lifeguarding
HighfieldJun, 2019- Sep, 2024 -
Certificate in Advanced English
University of Cambridge
Experience
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Digital Gate
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Palestine, State of
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Information Technology & Services
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Digital Media Planner
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Jan 2023 - Present
Plan, manage and optimize cross-channel digital marketing campaigns. Monitor and follow up on main performance KPIs. Setup real time reports to provide clients constant access to campaign results. Produce and present periodic performance reports with insights and next steps for results improvement. Plan, manage and optimize cross-channel digital marketing campaigns. Monitor and follow up on main performance KPIs. Setup real time reports to provide clients constant access to campaign results. Produce and present periodic performance reports with insights and next steps for results improvement.
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Publicis Groupe
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France
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Advertising Services
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700 & Above Employee
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Digital Media Planner
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Sep 2021 - Dec 2022
Assisted on digital marketing strategy definition and execution. Produced digital media plans and forecasted campaign’s results. Implemented, activated and optimized campaigns in order to maximize our target goal. Generated performance analysis and reporting. Built a trusting relationship with clients and co-workers by providing accurate feedback and followed up on campaign’s development and results. Assisted on digital marketing strategy definition and execution. Produced digital media plans and forecasted campaign’s results. Implemented, activated and optimized campaigns in order to maximize our target goal. Generated performance analysis and reporting. Built a trusting relationship with clients and co-workers by providing accurate feedback and followed up on campaign’s development and results.
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The Kite Factory
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Digital Account Executive
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Oct 2020 - Sep 2021
Assist in the day-to-day management of digital activity by planning, implementing, optimizing and reviewing campaigns’ performance on the main PPC, Social and Display platforms. Traffic campaigns and track performance to produce detailed reports and present those to the clients. Manage budget spend and optimize to maximize performance. Key Accomplishments: ▪ Provided meaningful performance insights and proposed campaign optimizations which have significantly contributed to our client’s business growth. Client’s industry portfolio: Charity, Finance and Travel. Show less
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David Lloyd Leisure
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United Kingdom
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Wellness and Fitness Services
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700 & Above Employee
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Membership Services Manager
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Jan 2020 - Aug 2020
Supervised the membership team to deliver service excellence. Maximised the member experience and member participation through great interaction and management. Worked with Heads of Department to understand the quality of delivery of all products to help drive performance and enhance the member experience. Carried out duty management shifts to support the management cover for the club.
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Membership Advisor
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Sep 2019 - Dec 2019
Ensured customer queries were dealt with in a timely manner. Provided exceptional service and customer support to existing members and ensured they were having a great experience. Ensured all members remained compliant throughout their membership. Increased retention rate by acting proactively on our low usage members.Key Accomplishments:▪ Team Member of the Month: October 2019
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Virgin Active
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United Kingdom
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Wellness and Fitness Services
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700 & Above Employee
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Service Manager & Head Of Department
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Apr 2019 - Aug 2019
Ensure every one of our members’ visits is as convenient and enjoyable as possible during their shift. Support every department, ensuring perfect execution of daily club operations whilst on shift, so that all facilities and equipment are clean, safe, well presented and functional in line with the brand standards at all times. Line management of Membercare team including recruitment, training, development & performance management, as well as rota’s, payroll & day to day management. Ensure every one of our members’ visits is as convenient and enjoyable as possible during their shift. Support every department, ensuring perfect execution of daily club operations whilst on shift, so that all facilities and equipment are clean, safe, well presented and functional in line with the brand standards at all times. Line management of Membercare team including recruitment, training, development & performance management, as well as rota’s, payroll & day to day management.
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Ayima
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Campaign Manager
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Apr 2018 - Dec 2018
Ensured seamless working operations by managing day-to-day delivery of paid search/PPC campaigns including budgets, on-site conversion actions, and bid optimisation. Achieved high-level customer satisfaction by providing excellent primary point of paid search contact services to clients. Recommended and implemented new relevant tools to increase the customer ratio. Studied and identified trends as well as provided insights and reports on campaigns' results. Minimised data processing and business changes time by improving reporting processes. Key Accomplishments: ▪ Achieved two new markets contract by delivering exceptional services in three months contract. ▪ Presented Google Data Studio as reporting tool on the company to increase the productivity. Digital Marketing | Google Adwords | Google Analytics | PPC Campaign Management | SEM | Performance Campaigns | Digital Analysis | Lead Generation Client’s industry portfolio: Gaming, Travel, Charity and Retail. Show less
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Performance Executive
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Apr 2016 - Apr 2018
Produced digital media proposals and plans to meet job protocols. Employed campaigns and controlled performance and budget to increase brand loyalty and drive online sales. Led Google AdWords’ and Facebook campaigns, such as SEM, Google Shopping, OLV, Facebook Ads, Affiliate Marketing, Email Marketing, E-commerce campaigns, and lead generation campaigns that increased the business of the organisation. Built strong relationships with customers to manage accounts. Reviewed and reported campaigns' results. Key Accomplishments: ▪ Enhanced business volume on key client accounts by delivering good performance results. ▪ Delivered strategy proposals which led to an increase of new business volume. Digital Marketing | Google Analytics | Google Adwords | Facebook Ads | Facebook for Business | Email Marketing | PPC Campaign Management | SEM | Performance Campaigns | E-commerce Campaigns | OLV | Digital Planning | Digital Analysis | Lead Generation | Programmatic Campaigns | Affiliate Marketing Client’s industry portfolio: Auto, Travel, FMCG, Ecommerce and Retail. Show less
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Havas Media Portugal
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Portugal
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Advertising Services
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1 - 100 Employee
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Search Engine Marketing Assistant
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Dec 2014 - Apr 2016
Managed Google AdWords’ campaigns, such as SEM, OLV, Affiliate Marketing, Email Marketing, and E-commerce campaigns. Led programmatic campaigns and accounts to meet job protocols. Created digital media proposals and plans as well as employed campaigns and controlled its performance and budget. Reviewed and reported campaigns' results (Google Analytics) to higher management. Key Accomplishments: ▪ Increased business volume by actively cooperating with the new business team on the preparation of effective performance proposals. Digital Marketing | Google Analytics | Google Adwords | Email Marketing | PPC Campaign Management | SEM | Performance Campaigns | E-commerce Campaigns | OLV | Digital Planning | Digital Analysis | Programmatic Campaigns Client’s industry portfolio: Ecommerce, FMCG, Retail, Entertainment and Auto. Show less
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Online Marketer
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Nov 2013 - Aug 2014
Designed and established Google AdWords, Facebook, and Display advertising campaigns, including SEM, affiliate marketing, and email marketing to enhance organisational sales. Tracked and analysed campaigns’ results (Google Analytics) to determine weak areas. Administered and controlled marketing budget for continuous operations. Boosted online brand communication by delivering exceptional customer services. Key Accomplishments: ▪ Expanded leads volume and provided rich business insights which led to revenue growth. Digital Marketing | Google Analytics | Google Adwords | Facebook Ads | Affiliate Marketing | Email Marketing | PPC Campaign Management | SEM Show less
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Henkel
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Germany
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Manufacturing
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700 & Above Employee
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Marketing Beauty Care
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Jan 2013 - Nov 2013
Contributed in annual marketing planning for maximisation of the organisational business. Examined market and the competitors, including market share, price, and launches (Nielsen) to make future policies. Supervised and controlled the marketing budget to complete tasks within assigned budget. Led new product launching processes, such as codes’ opening, sales forecast, materials’ adaptation, and products’ presentation to the sales force. Key Accomplishments: ▪ Increased sales market share through key consistent data analysis to produce an effective strategy. Brand Management | Product Management | Market Research | Fast Moving Consumer Goods Management | Sales Forecast | Consumer Support Show less
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The Goodyear Tire & Rubber Company
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United States
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Motor Vehicle Manufacturing
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700 & Above Employee
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Assistant Brand Manager
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Oct 2010 - Jul 2012
Devised brand strategies, executed specific brand initiatives, including launch, promo, communication, materials’ distribution, and research to support the business growth requirements. Evaluated the brand positioning and tracked progress in terms of product, communication, support, promotional effectiveness, and competitive bench marking by conducting market research and analysis. Oversaw product and total promotion process as well as coordinated product launches with the sales force and customers.Key Accomplishments:▪ Enhanced brand awareness and product consideration by producing relevant research analysis with direct impact on the brand strategy development.▪ Improved Portuguese trade marketing materials by providing native insights and developing close relationships with key Portuguese stakeholders.Brand Management | Market Research | Product Management | Sales Forecast | Trade Marketing Show less
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Marketing Trainee
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Feb 2010 - Oct 2010
Trade Marketing | Website Content Management | Event Organization
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Walt Disney World
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United States
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Entertainment Providers
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700 & Above Employee
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International College Program
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Apr 2009 - Oct 2009
Hospitality Management | Customer Service | Sales Marketing Hospitality Management | Customer Service | Sales Marketing
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Education
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2004 - 2008
Nova School of Business and Economics
Bachelor's degree, Management -
2009 - 2009
University of Central Florida
Certificate, Hospitality Management -
2020 - 2020
LinkedIn Learning
Certificate, Web Design -
2020 - 2020
LinkedIn Learning
Certificate, Web Development
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