Ananya Mishra
Director of Demand at Apptastic- Claim this Profile
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Bio
Credentials
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Fundamentals of Digital Marketing
GoogleApr, 2020- Sep, 2024
Experience
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Apptastic
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Belgium
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IT Services and IT Consulting
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Director of Demand
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Dec 2022 - Present
As Director of Demand at Apptastic, I am responsible for leveraging my extensive knowledge and experience in performance marketing to oversee the company's user acquisition efforts and deliver the best possible results for our clients. In this role, I:Develop and execute demand generation strategies that target the right users in the right regions, ensuring maximum growth and opportunity for our clients.Lead a team of media planning and buying professionals to effectively manage our clients' campaigns and drive performance.Utilize real-time data analysis and predictive technology to identify growth opportunities and optimize campaigns, delivering the best possible ROI.Oversee our in-house fraud tools and real-time traffic screening-blocking to ensure that we only pay for validated traffic and protect our clients from fraud.Use precise targeting features to acquire more quality users and achieve specific goals for our clients.Set up KPIs that fit our clients' apps and optimize their mobile ads for maximum performance and ROI.Promote our clients' apps through our wide range of direct traffic sources, ensuring that they are reaching the right audiences and paying for performance only.Work with dedicated account managers to ensure that our clients are satisfied with our services and getting the results they need.I am passionate about leveraging my knowledge and experience to help our clients succeed and am committed to maintaining Apptastic's position as a trusted and reliable partner for their user acquisition needs. Show less
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Business Development Manager
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Dec 2021 - Dec 2022
As a Business Development Manager at Apptastic, I was responsible for identifying and pursuing new business opportunities that helped grow our company and expand our client base. In this role, I:Conducted market research and analysis to identify new market trends and opportunities for growth, with a focus on the mobile app industry.Developed and implemented business development strategies that leveraged Apptastic's unique value proposition and competitive advantages to win new clients.Worked closely with internal teams, including media planning and buying professionals, to develop customized solutions that met the specific needs of clients and helped them achieve their goals.Built and maintained strong relationships with existing clients, ensuring that they received high-quality service and support, and identifying opportunities for upselling and cross-selling.Identified and pursued new business opportunities through targeted outreach and networking, including attending industry events and conferences and leveraging personal and professional networks.Led the negotiation of contracts and agreements with clients, ensuring that all terms were favorable for both parties and aligned with Apptastic's business objectives.Monitored and analyzed industry trends, competitor activity, and client feedback to identify opportunities for improvement and innovation.Collaborated with marketing and communications teams to develop targeted marketing campaigns and messaging that effectively reached and engaged prospective clients.Worked with dedicated account managers to ensure that clients were satisfied with our services and getting the results they needed.I was passionate about leveraging my expertise in business development to help Apptastic achieve its growth and expansion goals. I was committed to building strong relationships with clients, identifying opportunities for innovation, and delivering customized solutions that helped them achieve their objectives. Show less
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Account's Manager
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Feb 2020 - Dec 2021
As an Account Manager at Apptastic, I was responsible for managing and growing relationships with clients, collaborating with internal teams to develop customized solutions, and ensuring that campaigns met client objectives. In this role, I:Acted as the primary point of contact for clients, building strong relationships and understanding their unique needs.Collaborated with internal teams to develop customized solutions and optimize campaign performance.Monitored and analyzed campaign data, providing regular reports and insights to clients.Led regular check-ins and status meetings with clients, addressing any concerns or issues.Worked closely with the Business Development team to identify opportunities for upselling and cross-selling.Led contract negotiations, ensuring terms aligned with Apptastic's objectives.Stayed up-to-date on industry trends and competitor activity, providing valuable insights to clients.Managed client budgets and provided regular forecasts and projections.Collaborated with marketing teams to develop targeted campaigns and messaging.Worked closely with dedicated teams to ensure client satisfaction.I was passionate about building strong relationships, providing exceptional service, and leveraging my expertise in account management to help clients succeed. Show less
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Education
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2017 -
Wroclaw University of Science and Technology
Bachelor's degree, Electronics & Computer Engineering
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