Program Manager - E-Commerce & Customer Service

• Dec 2021 - Present

Awarded CEO’s outstanding club award, 2021-22

Assistant Brand Manager Marketing

• Oct 2018 - Dec 2021

Assistant Manager

• Jun 2016 - Sep 2018

Worked across three formats of Future Group as Assistant Manager Easy Day: Strategy, Market Research & Consumer Insights Cover Story: India's first fast-fashion brand for women • Managed several agencies (Digital marketing, Design, Events agency, PR) and vendors, worked closely with them for brand activities • Conceptualized and conducted brand event, mall activations & guerilla activity, resulting in brand awareness • Managed ATL activities (targeted print, digital, radio, in-mall branding) for the brand • Managed Myntra brand page by engaging Myntra customers of Cover Story via polls, online banners, contests, shots; planned brand activities in Myntra app along with the Myntra team on weekly basis • Conceptualized and managed several digital campaigns, contests, blogger collaborations, cross-collaboration with other popular fashion and lifestyle brands • Led successful corporate tie-ups to increase visibility among the target segment Central Shopping Mall: Market Research • Conceptualized, designed and conducted primary research to gauge perception of customers on PAYBACK - The loyalty reward partner for Future Group • Analyzed, interpreted, and synthesized learnings from research sources, competitor benchmarking and draw actionable insights and executable conclusions for stakeholders • Conducted Focus Group Discussions and one-one interviews with the stakeholders, engaging with over 100 respondents • Identified 3 new services & 1 product, to maximize enrollments & spends among customers Show less

Marketing Intern

• Sep 2015 - Nov 2015

Devised strategy for digital marketing for the startup Secondary research on traditional food industry to provide insights to the company Devised strategy for digital marketing for the startup Secondary research on traditional food industry to provide insights to the company

Summer Intern

• Apr 2015 - May 2015

Conducted primary research to yield recommendations to increase arrival & preorder sales Study key purchase drivers at travel retail shops & estimated potential increase in sales Study Standard Operating Procedures (SOP) of Mumbai DFS to know about their procedures and a report was made for each of the SOPs Objective was to compare and suggest if any changes are required in current SOP Conducted primary research to yield recommendations to increase arrival & preorder sales Study key purchase drivers at travel retail shops & estimated potential increase in sales Study Standard Operating Procedures (SOP) of Mumbai DFS to know about their procedures and a report was made for each of the SOPs Objective was to compare and suggest if any changes are required in current SOP