Experience

KAZO Brands

• India
• Retail
• 100 - 200 Employee

• Marketing

  • Sep 2013 - Present

  ● ATL, BTL planning and execution. ● Public relations ● Social Media and Digital marketing. ● Yearly budgeting. ● Media buying. ● Maintaining and analyzing CRM program for the company through agency. ● Handle marketing requirements for outlets on PAN India basis. ● Promoting brand and generate awareness amongst target audience. ● Customer survey through questionnaire/feedback formats. ● Visit stores across nation to analyze footfall and observe competition. ● Store launch, celebrity events & fashion nights. Show less



Baskin Robbins

• Restaurants
• 700 & Above Employee

• Marketing Executive

  • Feb 2012 - Mar 2013

  • ATL, BTL activity planning and execution across KSA. • Handle marketing requirements for outlets across KSA. • Coordinating with agencies and vendors for new developments for branding and communication. • Visit stores for operational supervision and guidance. • Promoting brand and generate awareness amongst target audience. • Preparing and tracking sales through various SKU reports for management reference and presentation. • Observe competitor’s move. • ATL, BTL activity planning and execution across KSA. • Handle marketing requirements for outlets across KSA. • Coordinating with agencies and vendors for new developments for branding and communication. • Visit stores for operational supervision and guidance. • Promoting brand and generate awareness amongst target audience. • Preparing and tracking sales through various SKU reports for management reference and presentation. • Observe competitor’s move.



KAZO Brands

• India
• Retail
• 100 - 200 Employee

• Marketing

  • Mar 2011 - Jan 2012

  • ATL, BTL, Social media activity planning and execution. • Handle marketing requirements for outlets on PAN India basis. • Coordinating with PR agency, journo and publications for coverage. • Promoting brand and generate awareness amongst target audience. • Visit stores across nation to analyze and increase footfall. • Observe competitor’s move. • ATL, BTL, Social media activity planning and execution. • Handle marketing requirements for outlets on PAN India basis. • Coordinating with PR agency, journo and publications for coverage. • Promoting brand and generate awareness amongst target audience. • Visit stores across nation to analyze and increase footfall. • Observe competitor’s move.



Bikano

• Marketing & International Business

  • Jan 2010 - Feb 2011

  • Preparing market strategies for outlets. • New product launch under packaged product range. • Arranging BTL activities at outlets. • Introducing Schemes/offers to attract customers and increase footfall thereafter. • Taking care of proper visual merchandizing for display products at outlet. • Handling marketing audits at outlet. • Taking care of Customer care department, Bikanervala outlet. • Coordinating franchisee(India and International) • Handling requirements for new and existing franchisee. Show less