Anannya Singh
Assistant Manager at FDDI- Claim this Profile
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Hindi Native or bilingual proficiency
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English Native or bilingual proficiency
Topline Score
Bio
Credentials
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Digital marketing
InternshalaMay, 2020- Oct, 2024 -
business communication skills
InternshalaMay, 2020- Oct, 2024 -
"C "certificate - NCC
Ministry of National DefenceMay, 2018- Oct, 2024
Experience
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FDDI
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India
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Education Administration Programs
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300 - 400 Employee
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Assistant Manager
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Jun 2022 - Present
As the Corporate Relations AM, my primary responsibility is to oversee and manage all aspects of the brand's corporate relations. This involves cultivating new partnerships and maintaining strong relationships with existing corporate partners. Handling alumni relations and corporate relations for placements. In addition to establishing and nurturing relationships with corporate partners, I am also responsible for training and managing a team of four individuals. I provide guidance and support to ensure that they are able to effectively handle their roles and responsibilities within the department. One of my key achievements in this role has been the successful acquisition of new corporate partners. This involves identifying potential partners, developing relationships with them, and negotiating contracts that are mutually beneficial to both parties. I have also played a significant role in enhancing relationships with existing partners by providing excellent service, identifying opportunities for collaboration and co-branding, and implementing effective communication strategies. In order to support these efforts, I oversee the ATL (above the line) process, which includes managing the creation of advertising and promotional materials, as well as coordinating events and other activities to promote the brand. I also work closely with other departments within the company to ensure that all activities are aligned with the overall brand strategy and goals. Overall, my role as Corporate Relations AM is critical to the success of the brand. By effectively managing corporate relationships, training and guiding my team, and overseeing all aspects of the ATL process. Show less
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upGrad
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India
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E-Learning Providers
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700 & Above Employee
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STATEGIC ALLIANCE & CORPORATE PARTNERSHIP
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Sep 2021 - Jun 2022
As a partnership & Alliance strategist, my role was to establish, initiate, and optimize growth strategies aligned with company targets, product specifications, market data, and budget factors. I maximized the execution of present strategies by driving outcomes and identifying real-time opportunities for improvement.In addition, I envisioned the future by identifying major trends that will shape the market and drove bolder and faster growth through alliances with major brands for the learning and development (L&D) of their employees. I also provided training to the below-the-line (BTL) team on the product to help establish their expertise in Marketing it. Show less
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Brand Manager
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Jan 2021 - Sep 2021
As a Brand Manager for a News and Lifestyle Magazine, I excelled in developing and executing brand strategies to elevate the magazine's market presence and foster audience engagement. My key responsibilities encompassed collaborating with the editorial team and stakeholders to uphold a robust brand image and ensure consistent messaging across all channels. Throughout my tenure, I achieved the following milestones: Ensured brand consistency by meticulously monitoring and aligning editorial content, Marketing materials, and communications with the magazine's established brand identity and guidelines. This approach fortified the magazine's brand image and fostered trust among the audience.Collaborated closely with the editorial team to comprehend content themes, the editorial calendar, and upcoming features. By incorporating these insights into brand Marketing initiatives, I effectively harmonized the magazine's brand with its content offerings, resulting in heightened audience engagement. Identified and cultivated partnerships with pertinent brands, influencers, and organizations to expand the magazine's reach and visibility. These strategic collaborations not only amplified brand exposure but also facilitated cross-promotion and fostered audience growth. Monitored market trends, competitor activities, and emerging platforms to discern opportunities for brand growth and innovation. By remaining well-informed about the latest industry developments, I ensured the magazine's ongoing relevance and adaptability to evolving audience preferences. My experience as a Brand Manager has equipped me with invaluable skills in brand strategy development, audience engagement, marketing campaign execution, partnership management, and data analysis. I am confident that my expertise and accomplishments position me ideally for future endeavors in brand management. Show less
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IIMT Group of Colleges
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India
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Higher Education
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300 - 400 Employee
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PR & placement executive
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Jan 2018 - Jan 2021
Worked as a Public Relations and Placements Executive for a renowned college. I established and maintained strong relationships with companies while coordinating the campus placements process. My responsibilities included engaging with companies through proactive outreach, showcasing our students' talents, and highlighting the college's exceptional academic programs. I also played a pivotal role in coordinating the campus placements process by organizing recruitment drives and facilitating interactions between students and company representatives. Despite working remotely, I traveled extensively to meet with companies, discuss placement opportunities, and build trust. I managed both corporate and public relations activities, utilizing various channels to promote our college's placements program. This role allowed me to bridge the gap between students and the corporate world, empowering students and equipping me with valuable skills in public and corporate relations. Show less
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Education
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2020 - 2021
Indira Gandhi National Open University
Postgraduate Diploma, Communication & Journalism -
2018 - 2020
Dr. A.P.J. Abdul Kalam Technical University
Master of Business Administration - MBA, Operations & Marketing -
2015 - 2018
Delhi University
BSc, Miranda House College
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