Anandraj N
Consumer Insights and Analytics Manager at Newzoo- Claim this Profile
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English Full professional proficiency
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Tamil Native or bilingual proficiency
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Hindi Full professional proficiency
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French Elementary proficiency
Topline Score
Bio
Experience
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Newzoo
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Netherlands
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Computer Games
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1 - 100 Employee
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Consumer Insights and Analytics Manager
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Oct 2021 - Present
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Roche
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Switzerland
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Biotechnology Research
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700 & Above Employee
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Analytics Lead
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Dec 2019 - Oct 2021
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ZoomRx
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United States
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Business Consulting and Services
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400 - 500 Employee
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Associate Consultant
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Oct 2017 - Jun 2019
Responsibilities:• Design and execute custom market research studies for fortune 500 pharma companies• Translate client key concerns into an effective business analysis plan• Use descriptive and inferential statistics to provide market intelligence during a drug’s launch, deliver insights to optimize promotional efforts, and help shape marketing strategies to defend against competitors• Track and benchmark strategic KPIs; recommend corrective measures to reorient focus• Build deterministic models to identify the interplay between dependent and independent variables• Deliver findings and recommendations by means of a high-impact presentationWork that I’m proud of:• Successfully led a team of analysts through the entire business life-cycle of a high-value oncology drug• Managed multiple qualitative research projects from creation of research guides to interpretation of data using qualitative data analysis techniques such as grounded theory and framework analysis• Involved in the creation of real-time dashboards in Tableau and R Shiny which allowed reports to be viewed instantaneously by clients• Spearheaded the creation of a tool to automatically breakdown large datasets into meaningful groups and summarise these groups using descriptive statistics. This was implemented in MS Excel using VBA. The tool had an organization wide implementation as it reduced the time taken for EDA by 25%• Led the creation and delivery of advanced MS Excel training module to on-board new members of the organization• Part of the interview panel of on-campus and off-campus recruitment Show less
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Associate
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Jun 2016 - Oct 2017
As a Business Analysis Associate, I worked at an executional level on a variety of projects and developed a functional knowledge of the healthcare industry, clients, and therapeutic areas, and gained a foundational understanding of client managementResponsibilities:• Survey designing and coding• Identifying appropriate hypotheses, executing analyses using various tools and techniques, creating data visualizations, and coming up with meaningful insights and innovative strategies• Creating effective client-ready reports• Keeping abreast of the latest developments in pharmaceutical space and proactively suffuse this knowledge throughout the team Show less
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Infosys
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India
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IT Services and IT Consulting
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700 & Above Employee
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Systems Engineer
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Aug 2014 - Jun 2016
Part of a 7-member team that oversaw the commercial operations of a multinational pharma company • Provided data-driven insights to optimize the mechanics in the sales force teams • Took the initiative to automate the creation of performance reports, using VBA, which reduced the time taken for report creation by 75% Part of a 7-member team that oversaw the commercial operations of a multinational pharma company • Provided data-driven insights to optimize the mechanics in the sales force teams • Took the initiative to automate the creation of performance reports, using VBA, which reduced the time taken for report creation by 75%
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Education
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SSN College of Engineering
Bachelor of Engineering (B.E.), Electronics and Communication Engineering -
Great Lakes Institute of Management
PGP-AIML (Post Graduate Program - Artificial Intelligence and Machine Learning)