Experience

ICH Creative Consulting LLP

• India
• Retail Apparel and Fashion
• 1 - 100 Employee

• Marketing Partner - ICH NEXT

  • Apr 2023 - Present



Village Story

• India
• Retail

• Founder

  • Aug 2017 - Present

  Bangalore, Karnataka , India Village Story a start-up with a vision of building positive communities focused on self-sustainability, growing healthy food by offering Community Farming, Farmers' Market, Village Tourism, Farm & Agro-Tourism, School learning programs, Growing Microgreen, DIY Microgreen Kits & Garden set-up in Schools & Corporates Village Story has also engaged as facilitator in a number of CSR initiatives which includes Lake rejuvenation, community recycled park, etc.



Gifting Inc

• United States
• Retail
• 1 - 100 Employee

• Chief Executive Officer

  • Mar 2022 - Aug 2022

  Hyderabad, Telangana, India An on-line gifting e-commerce company connecting people across 185 countries, 16000 cities, over 13 million people and 4 million gifts Gifting Inc has three interfaces of online gifting: Gifts n Ideas, Pick up Flowers, and Wines To Gift. Scope of Responsibilities:  Setting & executing the organization’s strategy, process architecture & managing overall operations  Uplifting online presence, increasing customer interface footprint while delivering a global experience  Digital… Show more An on-line gifting e-commerce company connecting people across 185 countries, 16000 cities, over 13 million people and 4 million gifts Gifting Inc has three interfaces of online gifting: Gifts n Ideas, Pick up Flowers, and Wines To Gift. Scope of Responsibilities:  Setting & executing the organization’s strategy, process architecture & managing overall operations  Uplifting online presence, increasing customer interface footprint while delivering a global experience  Digital Marketing, SEO & Social media  Driving profitability, organizational structure, strategy & projects accountability Show less



My Dream Garden Pvt Ltd

• India
• Landscaping Services
• 1 - 100 Employee

• Business Mentor

  • Apr 2022 - May 2022

  Bengaluru, Karnataka, India A company engaged in supplies and services of gardening projects from concept to execution & maintenance Scope of Responsibilities:  Strategic guidance to identify, capture and capitalize on new/adjacent business opportunities  Tapping into institutional business segment  Launching Landscaping service Business  Reformulating organizational structure and standard work processes to professionalize and enhance overall business effectiveness  Re-launch of new Website and… Show more A company engaged in supplies and services of gardening projects from concept to execution & maintenance Scope of Responsibilities:  Strategic guidance to identify, capture and capitalize on new/adjacent business opportunities  Tapping into institutional business segment  Launching Landscaping service Business  Reformulating organizational structure and standard work processes to professionalize and enhance overall business effectiveness  Re-launch of new Website and Social Media Social Marketing Show less



iCustomMadeIt

• India
• Technology, Information and Internet
• 1 - 100 Employee

• Vice President Category Management

  • Mar 2016 - May 2016

  Pune, Maharashtra, India An e-commerce platform seamlessly connecting buyers and sellers of customizable products. Scope of Responsibilities:  Build a culture of innovation by driving knowledge and best practices throughout the organization  Develop fully integrated category strategies across the entire product portfolio  Build and manage a team of functional experts who will drive initiatives that optimize category growth and increase brand-share  Serve as a mentor to all direct reports and… Show more An e-commerce platform seamlessly connecting buyers and sellers of customizable products. Scope of Responsibilities:  Build a culture of innovation by driving knowledge and best practices throughout the organization  Develop fully integrated category strategies across the entire product portfolio  Build and manage a team of functional experts who will drive initiatives that optimize category growth and increase brand-share  Serve as a mentor to all direct reports and maintain an energetic, forward-thinking, professional environment  Identify and create metrics on key levers and decision points that will drive improvement on performance and returns Show less



Raymond Limited

• India
• Textile Manufacturing
• 700 & Above Employee

• Category Head - Made to Measure

  • Jun 2014 - Nov 2015

  Bangalore Scope of Responsibilities: Build and launch of various new categories from scratch: • Made-to-Fit Apparel • Made-to-Measure Men’s Shoes, Bags and Belts • Made-to-Measure Women’s Wear – Suits, Jackets, Skirts and Shirts/Tops • Made-to-Measure Denim Menswear • Made-to-Measure Personalized Small Leather Goods – “Calligraphic Lithography” Managing the established Made to Measure Accessories Portfolio; Retail Merchandising and P&L responsibility for all categories and… Show more Scope of Responsibilities: Build and launch of various new categories from scratch: • Made-to-Fit Apparel • Made-to-Measure Men’s Shoes, Bags and Belts • Made-to-Measure Women’s Wear – Suits, Jackets, Skirts and Shirts/Tops • Made-to-Measure Denim Menswear • Made-to-Measure Personalized Small Leather Goods – “Calligraphic Lithography” Managing the established Made to Measure Accessories Portfolio; Retail Merchandising and P&L responsibility for all categories and for all channels (80+ doors); Warehousing function Summary of Achievements: Established all of the new categories from scratch – from initial prototyping stage to launch / launch-ready stage Built and instated category specific merchandising and design teams to manage the complete set of initiatives Instrumental in conceiving and putting up the maiden Trade Show for the new Categories announcing the new initiatives to the trade partners Set up the back–end Tech and Sourcing office for Shoes and Leather Goods in Chennai Expansion of Accessories Range within Made to Measure; established sourcing trails to Italy , Hong Kong & China Setting up warehousing for the complete set of new initiatives E-Commerce initiative Creation and launch of Product Manuals and Style advisories for the front end with Training Module SAP IT integration of all new initiatives Show less



Independent.

• Business Consulting and Services
• 1 - 100 Employee

• Retail Management Consultant

  • Feb 2012 - May 2014

  Bangalore , India Consulting expertise in Brand Management, Distribution Strategy, Range Architecture, Product Management, and Pricing



Primus Retail Pvt. Ltd

• Retail
• 1 - 100 Employee

• Business Head - New Initiatives

  • Aug 2009 - Jan 2012

  Bangalore End-to-end back end retail support for Weekender Adding new Franchisees for Weekender Adding licensee brands under ‘Toonworld’ Adding new National Chain Store accounts Enhancing the product and brand portfolios Developing mass line business for Character based brands Developing Institutional business Summary of Achievements: Extending small format Weekender/Weekender Kids in B & C tier cities Streamlining supply chain responsiveness to demand stimulus from… Show more End-to-end back end retail support for Weekender Adding new Franchisees for Weekender Adding licensee brands under ‘Toonworld’ Adding new National Chain Store accounts Enhancing the product and brand portfolios Developing mass line business for Character based brands Developing Institutional business Summary of Achievements: Extending small format Weekender/Weekender Kids in B & C tier cities Streamlining supply chain responsiveness to demand stimulus from National Chain Store accounts leading to increase in per square-foot sales Initiated on-line ordering module for the mass-line product leading to jump in the business top-line Conceived, designed and conducted “Train the Trainer” program for the front end staff

• Brand Manager – Toonworld (Walt Disney, Nickelodeon and Warner Bros.)

  • Mar 2008 - Jul 2009

  Bangalore Complete ownership of the brand umbrella and its performance Strategizing positioning of the brand Defining Macro Objectives for the Brand for all Channels and Stores (Trading brands, In-House brands & Licensee brands) Integrating Brand Business across functions of Design, Product Merchandising, Retail Merchandising, Marketing, Visual Merchandising, Operation, Store Training on Brands/Products and Product Sourcing Building sales forecasts, season estimates, budgeting and OTB across… Show more Complete ownership of the brand umbrella and its performance Strategizing positioning of the brand Defining Macro Objectives for the Brand for all Channels and Stores (Trading brands, In-House brands & Licensee brands) Integrating Brand Business across functions of Design, Product Merchandising, Retail Merchandising, Marketing, Visual Merchandising, Operation, Store Training on Brands/Products and Product Sourcing Building sales forecasts, season estimates, budgeting and OTB across categories Coordinating with VM team for visual representation at the stores in accordance with planned inflow of merchandise Conceptualizing and driving the formulation of robust Marketing plans to ensure high brand visibility and recall Planning and regulating merchandise inflow with retail merchandising team in accordance with sales forecasts and store requirements Continuous monitoring of the supply chain and troubleshooting for ensuring smooth inflow of merchandise Drawing up Pricing and Promotion plans with Sales and Marketing teams for maximizing sales and optimizing margins Planning of the mass-line for the price sensitive markets Summary of Achievements: Instrumental in the re-launch of Toonworld post acquisition of the brand Re-negotiation of margins with the principals on existing business, leading to increase in overall margins

• Head Retail Merchandising & Buying (Primus Value Stores)

  • Mar 2006 - Feb 2008

  Bangalore - Managing performances of the various brands in the portfolio, and strategically driving the overall business for profit maximization - To deliver the Brand/Product mix requirements of 100+ stores, ensuring optimal business results at individual store level - Optimizing warehouse inventory requirements in accordance with business plans and budgeted cash-flow - Maintaining optimum product inventory levels across stores by appropriate real-time monitoring mechanism, ensuring smooth… Show more - Managing performances of the various brands in the portfolio, and strategically driving the overall business for profit maximization - To deliver the Brand/Product mix requirements of 100+ stores, ensuring optimal business results at individual store level - Optimizing warehouse inventory requirements in accordance with business plans and budgeted cash-flow - Maintaining optimum product inventory levels across stores by appropriate real-time monitoring mechanism, ensuring smooth merchandise inflow and sales - Managing pricing / mark-downs / promotions and incentive scheme across all brands to maximize sales performance and margins - Overall responsibility for VM and Merchandise display for the entire chain - To own and maintain the heath of the product across the chain - "Retail-Pro" implementation for automation of the replenishment - Work with the principals in understanding brand guidelines & products , ensuring optimum “Brand Representation” on the floor - Liaising with the principals on merchandising coordination and staff training process



Personality Ltd.

• Merchandise Manager (Brands: Weekender, Weekender Kids & Toonworld

  • Apr 2002 - Nov 2004

  Bangalore - Heading Design and Merchandise for Weekender, Weekender Kids and Toonworld - Preparing seasonal plan and creating Merchandise Range - Tabling of the business projections and budget for every new season - Retail pricing plan - Vendor Management - Merchandise allocation & Managing key accounts



Jay Gee Clothing Pvt Ltd

• Merchandise Manager

  • Feb 1999 - Mar 2002

  Bangalore Scope of Responsibilities: Responsible for Product Management for 9 Kidswear brands under the “Planet Kids” umbrella. Brands included licensed Walt Disney and Group Zanier brands



Littlewoods International

• Assistant Buyer – Kidswear ( Littlewoods )

  • Dec 1997 - Jan 1999

  Bangalore Scope of Responsibilities: Responsible for buying for Kidwear for 0 yrs– 12 yrs categories



Solar Exports Pvt Ltd.

• Merchandiser

  • Jul 1997 - Nov 1997

  Bangalore Export Merchandising