Ana Carolina dos Santos

Head Of Marketing Department at TemporadaLivre
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Contact Information
us****@****om
(386) 825-5501
Location
BR
Languages
  • Inglês Native or bilingual proficiency
  • Espanhol Elementary proficiency
  • Português Native or bilingual proficiency
Skills

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Roberta Chrispim

A consultoria da Ana foi e está sendo um divisor de águas para mim. Antes de começar com a consultoria eu já pensava em produzir conteúdo dentro da minha área, mas se não fosse a consultoria eu teria adiado esse plano ou até mesmo desistido. Duas coisas que a consultoria dela me trouxe foi: (i) direcionamento e (ii) coragem. Direcionamento porque você passa a se auto conhecer, você descobre qualidades, fraquezas, pontos a melhorar, descobre seu público alvo, suas cores, entre outras coisas e tudo isso é feito de uma forma bem individualizada. Coragem porque além disso tudo, a Carol traz um aspecto muito humano para os encontros, discutimos sobre anseios, medos, sonhos. O processo foi muito importante para mim e pretendo aplicar tudo o que eu aprendi.

BRUNA CORSI

A Ana é uma ótima gestora, dedicada e compreensiva. Está sempre buscando o melhor para a empresa e também para nosso setor, tornando o dia de trabalho mais agradável. Ela traz novidades fazendo com que nosso marketing seja referência em inovação. Além disso, está sempre disposta a compreender as necessidades de seus colegas de trabalho de forma profissional e humana.

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Credentials

  • Estratégica de marca com arquétipos
    Domestika
    Jun, 2022
    - Sep, 2024
  • Storytelling Aplicado à Gestão de Marcas
    ESPM Escola Superior de Propaganda e Marketing
    May, 2022
    - Sep, 2024
  • Advanced Content Marketing
    Rock Content
    Oct, 2020
    - Sep, 2024
  • Inbound Marketing Certified
    HubSpot Academy
    Sep, 2020
    - Sep, 2024
  • SEO for Social Media
    LinkedIn
    Aug, 2020
    - Sep, 2024
  • MSR - Digital Marketing
    EAD MSR
    Jul, 2020
    - Sep, 2024
  • Certified Customer Service Professional (CCSP)
    Nube - Núcleo Brasileiro de Estágios
    May, 2013
    - Sep, 2024
  • Google Analytics for beginners
    Google Analytics for Business
    Oct, 2020
    - Sep, 2024

Experience

  • TemporadaLivre
    • Brazil
    • Travel Arrangements
    • 1 - 100 Employee
    • Head Of Marketing Department
      • Dec 2020 - Present

      I started my journey at TemporadaLivre, developing blog content for SEO purposes and developing publications for social networks and in less of 8 months, we reached an increase of more than 70% in traffic growth. Currently, I am responsible for coordinating the marketing team and creating and approving digital marketing strategies to be executed for brand growth and awareness. In addiction, in my role I'm responsible for the direct contact with the direct contact with the sales and products team, to align the company's strategies. And besides to participating in the people experience team that carries out the employee onboarding process, I have the following functions: - Strategic social media manager: Instagram, Facebook and LinkedIn. - Developing the strategic marketing planning. - Direct service to vip customers. - Performance analysis of the company's general framework in Google Analytics. - Taking care of the communication channels of the satisfaction survey company, such as feedbacks, the app and the website reclameaqui. - Performance monitoring of website locations and creation of strategic content to boost the location, as campaigns on Google Ads. Show less

  • Mock Turtle, Coffee Shop
    • Strategist Digital Marketing Manager and Customer Service
      • Nov 2019 - Aug 2020

      - Develop and implement marketing strategies, from start to finish, in line with company objectives, brand awareness and positioning. - Create and manage content for the web and social media accounts. - Define audiences, map customer journeys and touchpoints by conducting researches and analyses data, market trends, demographics, pricing schedules, competitor products, and other relevant information to identify and form marketing strategies. - Approve and oversee the creative development of promotional materials, website content, advertisements, and other marketing-related projects. - Monitor performance and audience engagement by tracking all marketing and sales data; and creating detailed written reports and verbal presentations for the manager Show less

  • Spiible
    • Australia
    • Education Administration Programs
    • 1 - 100 Employee
    • Volunteer Work as a Strategist Marketing and Events
      • May 2019 - Sep 2019

      - Assist in developing the online presence of students social media channels Facebook and Instagram - Strategist Planning student engagement campaigns to help prepare upon arrival for exchange. - Responding to in-person and telephone requests for information about travel and exchange offerings for students to better assimilate in their new surroundings. - Addressing problems in a proactive and knowledgeable manner to maintain and enhance client satisfaction. - Structuring marketing activities to secure new potential customers. - Assist in creating appeals and campaigns to increase donor base - Propose new ideas and concepts for our social media strategy - Use analytical tools to measure the success of campaigns (Google Ads and Google Analytics) Show less

  • Eventos Corporativos Latino-Americano
    • Brazil
    • Non-profit Organizations
    • Customer Service and Event Coordinator
      • May 2016 - May 2019

      - Coordinated teams at promotional events and brand expositions to deliver a complete and well-organized event. - Produced events for Panini Comics and public engagement in fairs that increased sales of branded products. - Accredited and oriented costumers at events such as the Brazilian Olympic Games. - Assisted and supported speakers and participants in international sports tournaments and conferences. - Hosted events for companies such as Nissan, Santander, Bradesco and Itaú Bank, Hershey's, Unilever, P&G, Mercedes Benz to ensure excellent customer satisfaction and procurement. Show less

  • The Group Comunicação
    • Brazil
    • Advertising Services
    • Planner Assistant
      • Aug 2015 - Mar 2016

      - Disciplined event planner to brands like Santander, Volkswagen and Faber Castel. - Approve and oversee the creative development of promotional materials, website content, advertisements, and other marketing-related projects. - Management of the technology and tools used for digital media analysis, working with B2B and B2C stakeholders across the business to ensure the continuity and ongoing improvement of digital reporting capabilities. This includes leading digital analytics projects, such as tag management, platform upgrades and marketing automation. - Stakeholder management and communication to a B2C and B2B audiences. - Monitor campaign budget and performance, while identifying trends and optimising opportunities by developing metrics and methodology to assess campaign performance, return-on-investment and cost-effective. - Analyzed and developed events and sales planning, campaigns, cultural and end marketing projects. - Fielded online research to analyze brands positioning regarding product disclosure and how the brand is positioning it self in the Market and media; Benchmarks reported about the competitor analysis. - Planned Digital Marketing TG, which includes calendar of social networking tasks and study of how to reach our prospects and current clients. - Development CRM projects and development projects for sites of major brands such as Volkswagen and Santander, to better enable the brand to contact their customers via digital means of communication. Show less

  • Nube - Núcleo Brasileiro de Estágios
    • Brazil
    • Human Resources Services
    • 500 - 600 Employee
    • Consultoria de Oportunidades
      • Mar 2013 - May 2014

      - Identification of candidates and referral to induction and Interviews process. - Confirmation of data, registration of candidates, alignment of opportunities with the curriculum of each candidate. - Calls contacts to guide candidates and students, with tips on how to do a good interview and win the job. - Identification of candidates and referral to induction and Interviews process. - Confirmation of data, registration of candidates, alignment of opportunities with the curriculum of each candidate. - Calls contacts to guide candidates and students, with tips on how to do a good interview and win the job.

Education

  • Brandster | Branding School
    Branding Like a Pro - INFINITY, MBA EM BRANDING: COMUNICAÇÃO E GESTÃO ESTRATÉGICA DE MARCAS
    2022 - 2022
  • Atlantis College of Management
    Diploma, Business
    2019 - 2020
  • Descomplica
    Master of Business Administration - MBA, Marketing Digital & Vendas
    2020 - 2021
  • Greenwich College
    Certificate, English Course
    2019 - 2019
  • Universidade Anhembi Morumbi
    Bacharelado, Marketing and Business
    2013 - 2016
  • Colégio Batista de Vila Mariana
    Ensino Médio, Conclusão de Ensino Médio
    2010 - 2012
  • Unyleya
    Executive MBA, Neuromarketing
    2022 - 2022

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