Anamarija Igrec

Performance Executive at dentsu Southeast Europe
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Contact Information
us****@****om
(386) 825-5501
Location
Croatia, HR

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Experience

    • Bulgaria
    • Advertising Services
    • 1 - 100 Employee
    • Performance Executive
      • Jul 2023 - Present

      Zagreb, Croatia

    • Croatia
    • Advertising Services
    • 1 - 100 Employee
    • Campaign Lead
      • Feb 2022 - May 2023

      Varaždin, Croatia As a Campaign Lead, I’m responsible for the team that manages several link-building and content-marketing campaigns for international clients on a daily basis. My responsibilities include: ⚫campaign setup and organization of the workflow ⚫defining KPIs, monitoring the implementation, measuring the success of the campaigns, learning and applying lessons learned for process improvement ⚫managing projects an coordinating budgets and payments, analyzing data, reporting, and presenting… Show more As a Campaign Lead, I’m responsible for the team that manages several link-building and content-marketing campaigns for international clients on a daily basis. My responsibilities include: ⚫campaign setup and organization of the workflow ⚫defining KPIs, monitoring the implementation, measuring the success of the campaigns, learning and applying lessons learned for process improvement ⚫managing projects an coordinating budgets and payments, analyzing data, reporting, and presenting results with suggestions on possible improvements ⚫weekly and monthly reporting (internally and to the clients) ⚫building and maintaining strong, long-lasting Client relationships ⚫constant communication and coordination with clients, team, CMO, and Sales department ⚫developing a thorough understanding of client's products and services for better upsell and cross-sell proposals I am part of the Social media team working on a monthly content plan creation internally and for different clients. Additionally, I am involved in the onboarding activities for the new employees mentoring them throughout the process.

    • Internet Marketing Specialist
      • Mar 2021 - Feb 2022

      Varaždin, Croatia Point Visible helps brands grow organically, strategically, and sustainably by a deep understanding of their target audience and communicating in a meaningful, solution-oriented, and efficient way through well-planned on-site and off-site content. Area of expertise: 🟡 Manual-outreach link building If you want to dominate the industry, you need links and mentions from the top publications in the industry. 🟡 Full-cycle content marketing Our clients' most popular choice… Show more Point Visible helps brands grow organically, strategically, and sustainably by a deep understanding of their target audience and communicating in a meaningful, solution-oriented, and efficient way through well-planned on-site and off-site content. Area of expertise: 🟡 Manual-outreach link building If you want to dominate the industry, you need links and mentions from the top publications in the industry. 🟡 Full-cycle content marketing Our clients' most popular choice. Includes persona and keyword research, existing content analysis, content calendar creation, on-page content, manual-outreach link building, and SEO. We'll check what your competitors are doing as well. 🟡 On-page SEO One of the two most important Google ranking signals. From single-page to whole site SEO. 🟡 Social media management People want to communicate with people. We'll be the tireless human voice your potential buyers expect from you, and you don't have the time for. Other info: https://www.pointvisible.com/

    • Croatia
    • Consumer Services
    • 1 - 100 Employee
    • Office Assistant
      • Sep 2019 - Feb 2021

      Varaždin Arranging sales meetings Defining the layout of a websites Market research Creating Sales Strategies Administrative affairs

    • Local Committtee President
      • Feb 2018 - Jan 2019

      Varaždin Managing a Local Committee (15-20 people) Leading a team of Vice Presidents (Executive Board - 4 people) Public representation of organization at external events Public speaking Setting direction and yearly strategies for the Local Committee Ensuring sustainability of operations

    • Croatia
    • Advertising Services
    • 1 - 100 Employee
    • Digital marketing assistant
      • Oct 2018 - Dec 2018

      Varaždin Creating Google AdWords campaigns Managing campaigns Analytics monitoring

    • Croatia
    • Higher Education
    • 1 - 100 Employee
    • CECIIS Conference
      • Sep 2018 - Oct 2018

      Varaždin Working on help desk Greeting and alocating guests Helping with organising, responsible for logistics

    • Croatia
    • Retail
    • 300 - 400 Employee
    • Cashier
      • Jun 2018 - Sep 2018

      Varaždin Working with customers Managing money Helping in store

    • Croatia
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Internship Trainee
      • Mar 2018 - Apr 2018

      Varaždin Learning about sales Creating offers for clients Participating on sales meeting Learning about digital marketing Working with Google Analytics Writing blogs and articles, creating newsletters Writing reports for clients

    • Canada
    • Non-profit Organizations
    • 700 & Above Employee
    • Local Committee Vice President for Business to Enabler
      • Feb 2017 - Jan 2018

      Varaždin, Croatia Managing a team of Project Managers and members (3-8 people) Public speaking Setting directions and yearly strategies for whole department Sales activities Communication with Local Committee partners Working in a multicultural environment Organizing socially aware projects in the local community in Varaždin and surrounding cities responsible for interns from all around the world – making sure of accommodation and living conditions while they are doing an internship in… Show more Managing a team of Project Managers and members (3-8 people) Public speaking Setting directions and yearly strategies for whole department Sales activities Communication with Local Committee partners Working in a multicultural environment Organizing socially aware projects in the local community in Varaždin and surrounding cities responsible for interns from all around the world – making sure of accommodation and living conditions while they are doing an internship in Varaždin

    • Organising Committee President - Leaders of Tomorrow
      • Nov 2016 - Jan 2017

      Varaždin, Croatia OCP at national conference Managing a team of 6 people Making plan of delivery conference Promotional activities Sales activities

    • Project Manager
      • Aug 2016 - Jan 2017

      Varaždin, Croatia Setting a timeline for the project Managing selection process for interns Promotional activities Sales activities Organizing the opening and the closing event of the project

    • Organising Committee Vice President
      • Sep 2016 - Oct 2016

      Varaždin, Croatia Part of OC team at local conference Sales activities Promotional activities Handling the logistic

    • Faculty day
      • Dec 2017 - Dec 2017

      Varaždin Part of organising committee Responsible for logistics and greetings guests Responsible for helping the Dean with awards on stage

    • CECIIS Conference
      • Oct 2017 - Oct 2017

      Varaždin Working on help desk Greeting and alocating guests Helping with organising, responsible for logistics

    • FSec symposium
      • Sep 2017 - Sep 2017

      Varaždin Working on help desk Greeting and alocating guests Helping with organising, responsible for logistics

    • Croatia
    • Higher Education
    • 1 - 100 Employee
    • Faculty representative on the University of Zagreb fair
      • Oct 2016 - Nov 2016

      Varaždin, Croatia Promotor on University of Zagreb fair Responsible for logistics Promotional activities Sales activities Talking to future students during the whole fair

    • CECIIS Conference
      • Oct 2016 - Oct 2016

      Varaždin Working on help desk Greeting and alocating guests Helping with organising, responsible for logistics

    • FSec Symposium
      • Sep 2016 - Sep 2016

      Varaždin Working on help desk Greeting and alocating guests Helping with organising, responsible for logistics

    • Canada
    • Non-profit Organizations
    • 700 & Above Employee
    • Organising Committee Vice President - Summer Conference
      • May 2016 - Jul 2016

      Varaždin, Croatia Part of OC at 3 days national conference Responsible for delegates (60 people) Sales activities Promotional activities Handling the logistic

Education

  • Faculty of Organization and Informatics
    Master's degree, Economics
    2016 - 2018
  • Faculty of Organization and Informatics
    Bachelor's degree, Economics
    2013 - 2017

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