Creative Lead

• Mar 2022 - Present

Founder

• Apr 2021 - Present

Power Flow Movement is the result of a social entrepreneurship adventure, our vision is to empower women through fitness. Did you know that between 65% to 75% of women would like to exercise but don’t because they fear they will be judged either because of how they look or if they’re good at it? We want to change that. Our goal is to help women become physically and mentally stronger in the way that’s right for them. We provide the base for a supportive community that allows them to connect and learn from the experiences of each other in an environment that reflects our values: empathy, kindness, equality, honesty and recognition. Being fit is so much more than a number on the scale or the size of your jeans; true fitness is about your mind as much as your body. Achieving the best version of yourself begins with adopting a healthy lifestyle and overcoming fears and mental barriers, not just a 30-day program. Fitness and wellness come together as a part of a process of becoming aware of and making choices toward a healthy and fulfilling life. Wellness is not just to be healthy, it is a dynamic process of change and growth based on a positive mindset. Show less

Senior Graphic Designer & Communications Coordinator

• Jun 2016 - Apr 2022

Understand the client brief and their marketing strategy, conduct competitive analysis and create packaging (design & die lines) and trim design (athleisure wear, lingerie, men's underwear, denim and outerwear). Work with merchandisers to assess the packaging and trim for major retailers and e-commerce brands like Roots, SAXX, Tilley, Adidas, HBC, Mark’s, etc. Ensure that the artwork is production ready. Create, plan and execute integrated marketing campaign plans and aid in organizing product launches within budget and tight deadlines. Keep abreast of industry trends and ensure that the Client merchandisers are aware of any new trends that need to be capitalized. Develop, design, and produce marketing materials to be used online and offline (printed). Collaborate with the account managers and production team to ensure smooth product development. Create tailored video production for marketing and sales purpose. Social media management – design, content creation and scheduling to ensure highest impact/impressions. (Facebook, Instagram, LinkedIn) Handle design, management and content creation for the website and e-mail newsletters based on companies marketing strategies. Formed and championed the sustainability committee. Scheduled regular meetings and put sustainability goals into place for the company globally. Show less

Marketing Specialist

• Oct 2017 - Jul 2019

Graphic Designer and Media Specialist

• Feb 2016 - May 2016

Designed printed marketing materials - brochures, postcards, posters, flyers, properties featured sheet and catalogues. Vendor management and coordination. Created a social media strategy to increase the company brand awareness. Website management. Developed a photography portfolio from all the properties on sale. Designed printed marketing materials - brochures, postcards, posters, flyers, properties featured sheet and catalogues. Vendor management and coordination. Created a social media strategy to increase the company brand awareness. Website management. Developed a photography portfolio from all the properties on sale.

Social Media Advisor

• Nov 2015 - Jan 2016

Generated a Social Media Plan focus on create a digital brand awareness - Facebook, Twitter, Instagram and Pinterest. Company benchmarking - content, look and feel and social media analysis of the competition brands. Trained the marketing team on social media tools. Generated a Social Media Plan focus on create a digital brand awareness - Facebook, Twitter, Instagram and Pinterest. Company benchmarking - content, look and feel and social media analysis of the competition brands. Trained the marketing team on social media tools.

Marketing Coordinator

• Jan 2014 - Sep 2015

Developed and implemented marketing campaigns for different product portfolios following global brand communication guidelines for Mexico and Latin America - focus on vegetables, potatoes, berries and cotton cropsCollaborated with a digital agency, to create, design and develop the first complete mobile app in the Mexican agricultural industry - product information, news, trends and sustainable programs.Designed marketing and advertising materials - posters, flyers, booklets, on line presentations, magazines adsIdentified the best marketing strategies in alignment with the global and regional sales plan.Coordinated with design and advertising agencies to created and develop brand communication campaigns - 4 successful campaigns implemented within a year.Handled negotiations with suppliers to optimize several marketing campaign budgets - 40% savings in advertising materials in a yearCoordinated the participation of the company in national and international agricultural trade shows and events Show less

Corporate Affairs Coordinator

• Oct 2011 - Jan 2014

Designed internal communication materials - posters, on line presentations, magazines ads, info graphicsCollaborated with Corporate Affairs leadership team to define the corporate communication plan for Mexico and Latin America Improved the Product Safety national program and created a communication campaign to reach more peopleHandled negotiations with suppliers to optimize project budgetsCoordinated the participation of the company in national and international agricultural trade shows and eventsCreated a Sustainability and Social Responsibility Committee and organized volunteer events with employeesImplemented corporate social responsibility actions with the help of the management teamStakeholder management through the participation in communication committees with other companiesPlanned and executed, in collaboration with the management team, the Annual Commercial Convention for 200 employees in three consecutive years Show less

Communications Assistant

• Jun 2010 - Oct 2011

Generated and implemented a digital strategy plan focus on corporate communication, re-designed of the website - exponential increase in visits in the first 6 monthsRe-designed the intranet and collaborated with various business units to gather contentDesigned communication materials - posters, flyers, booklets, on line presentations, magazines adsLaunched a magazine for external clients, from the editorial coordination to the graphic designAssisted in the creation of content/copy for various external and internal initiatives Show less

Junior Web Designer

• Aug 2009 - May 2010

Collaborated with the marketing team to conceive marketing campaigns. UI website design and content management - created animations and logo designs Designed, managed and content creation for weekly e-mail newsletters. Designed online interactive product catalogs. Developed a product photography portfolio. Collaborated with the marketing team to conceive marketing campaigns. UI website design and content management - created animations and logo designs Designed, managed and content creation for weekly e-mail newsletters. Designed online interactive product catalogs. Developed a product photography portfolio.

Account Executive and Graphic Designer

• Jul 2005 - Jul 2008

Worked directly with clients - implemented online campaign strategies for three key accounts in the food industry. Prepared and designed corporate presentations. Budget management and project coordination. Collected and analyzed marketing trends - brand competitors benchmark. Coordinated projects with outside agencies, art services and printers. Designed art materials. Managed a team of three designers, gave priority to projects and organized delivery times. Worked directly with clients - implemented online campaign strategies for three key accounts in the food industry. Prepared and designed corporate presentations. Budget management and project coordination. Collected and analyzed marketing trends - brand competitors benchmark. Coordinated projects with outside agencies, art services and printers. Designed art materials. Managed a team of three designers, gave priority to projects and organized delivery times.